Trends For 2017

At the end of one year and the start of another there are always predictions made about what is likely to happen, what will be popular, what will become successful in the coming year. Here is a round up of various suggestions in a number of fields.

 

With 2017 just a few days away, companies have begun charting their marketing plans. Content continues to be crucial but isn’t about who can produce the highest volumes anymore, it is about who can adapt to the diversity of multiple platforms and engage their audience across them.The compet

Source: 10 Top Content Marketing Trends For 2017 | DrumUp Blog

As 2016 draws to a close, I rounded-up 10 of what I believe will be the most important design trends of 2017.

Source: The Future is Now: 10 Design Predictions for 2017 | Creative Cloud blog by Adobe

New year, new design trends. One of the great things about web design is that it is constantly evolving. You can find trends or even just hints of things to come almost by chance as new ideas seem to populate all at once. This month’s examples are a lot of fun with websites using space in interesting ways, new online shopping experiences and the return of pastel color palettes. Here’s what’s trending in design this month: 1) Exaggerated use of space The right amount of space can make or break a design. Whether it is white, a background color or surrounds text or images, “empty” space in a design can speak volumes. Exaggerated use of space is one of those design trends that can be a lot of fun, and when used well it can be rather effective in helping users know just how to look at or use a website or app. Open space is an extension of minimal styles that have been popular for some time, but with one major exception: Rather than a symmetrical outline with space all around, these designs

Source: Essential design trends, January 2017 | Webdesigner Depot

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Content – Design, Styles, Marketing – 5

Happy New Year!

When it comes to the marketing for your business, your product, serivce, event you can take a thoroughly direct approach – simply state what is what and be damned! Fire those cannons and await a return. Then again you can also take a gentler approach. Setting a scene, providing a background, allowing people to relax into the message you gradually elaborate. In a similar way, your approach can be that big business, boardroom aired and generated, put together still with the feel of the glass windows of the office giving a wide view of the city skyline. A major tagline of F4mmedia is – the cornershop of content creation – there is an approach that has all of that convenience, it has the friendly tones of the local shopkeeper who knows you well, it is a little more informal. It may not have the grand packaging of the big business etc. but it is more comfortable and looks to make it easier to acquire.

Content Marketing Institute’s latest research reveals what the most committed UK marketers do differently, but lessons work for marketers worldwide.

Source: Committed to Content Marketing? Prioritize the Right Things [New UK Research]

Giving your marketing, your branding structure is certainly important. It allows you not only to take aim, rather than just throwing buckshot wildly into the air and seeing what you might hit, if you might hit something. It gives you the chance to tailor your efforts so that you are not wasting time, giving your efforts direction. It allows you to take stock of the whole terrain and your ROI. That structure also tends to mean that you are not rushing what you are doing, giving your efforts chance to take hold, to make themselves noticed in the whole terrain in which you operate.

Predictions for the biggest new things in design, and DIY examples to stay ahead of the the trends.

Source: We asked 16 designers about the next big trends in design

Enterprises need to embrace the lens of design thinking to innovate their legacy products & to transform the lives of their customers & employees.

Source: How Design Thinking Will Revolutionize Enterprises in 2017

Please like the page – Source: F4mmedia

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Source: Blogarama – #1 Blog directory

yes! we can all find a use for wood here and there – here is a range of textures, patterns -.png, .pat, .eps, .jpg – great for any project needing colour and texture, that natural feel but with a litt

Source: new wood old wood for free | f4mmedia – Sellfy.com

small business owner creating content, graphics, marketing, also dj, vj and more

Source: des bate (@f4mmedia) • Instagram photos and videos

Type design Nina Stössinger details the three steps you should follow to find the best font.

Source: How to choose the perfect typeface, by Frere-Jones’ Nina Stössinger – News – Digital Arts

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Content – Design, Styles, Marketing – 4

The messages you put out there in support of your business are not just bits and pieces of marketing, they come together as the whole story that is your branding. So, what story fits best with the people you are trying to reach – your targets? When you have decided upon the style of story, how can you decorate it to give it more impact?

Where you have a more thoughtful target group it may be useful to use a gentler narrative. Then to this sort of message you can add artier, crafted images with a gentle palette.

For those people who have less time and a more pressing life – your story and imagery needs, often, to be more direct and have brighter more direct colours in use.

Sometimes a natural background, even muted can make the point. Then using a soft, soft palette having your typography tell the story, at least in its emotive details can do the trick.

Sometimes the choice to be made is between the fully frontal business image and the imaginatively crafted art-based image. One shows that you are all business, the other, all creative imagination. Your backstory can be many things – every business and its surroundings, geographic, economic and mercantile, they are all different. Telling that story can be quite different, rather than a simple clone of this or that. In just the same way each particular element of your target audience, your target customer base, they may have similarities, but they also have slight but particular pieces of the purely individual. Make it resonate.

Do you ever find yourself noticing that a certain design element just keeps popping up? Even those tiny details that look somewhat insignificant can be indicators of design trends. That is particularly true with the elements in this month’s roundup. Each of these trends—white edges framing a web design, cinemagraphs and tiny loading animations—are seemingly simple details that enhance the visual experience for users. Here’s what’s trending in design this month: 1) White edges More web designs are using white edges or framing around the perimeter of the design in the web browser. It’s a new twist on an old idea when more websites were built to certain sizes and framing was used for odd browser widths. It’s something that faded as more designers opted for responsive, full-width designs. The new twist with framing is interesting and is a nice way to create a canvas for the design. Most of the sites using this trend include a white—common, but not mandatory—edge around the design.

Source: Essential design trends, December 2016 | Webdesigner Depot

Kayleigh by Font Bundles Store available for $8.00 at FontBundles.net

Source: Kayleigh by Font Bundles Store | Font Bundles

The mythic color standards company says it selected the bright, natural color as a counterpoint to the murky political climate around the world.

Source: Greenery: Pantone hopes its 2017 color of the year will improve our gloomy mood— Quartz

Please like the page – Source: F4mmedia

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Source: Blogarama – #1 Blog directory

yes! we can all find a use for wood here and there – here is a range of textures, patterns -.png, .pat, .eps, .jpg – great for any project needing colour and texture, that natural feel but with a litt

Source: new wood old wood for free | f4mmedia – Sellfy.com

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Success on YouTube and beyond

Succeeding on YouTube is not easy by a long shot. Often times, you are actively competing against competitors who have been established and popular for a l

Source: Using Devumi To Leverage Social Proof For Greater Success on YouTube

It is so much easier to get yourself a simple marketing video up and on youtube and similar sites. It is no longer the pure domain of the big! It still, though, needs to be produced properly and have a style that speaks to your targets.

 

A social media attack can be a surreal experience, leaving you bewildered and frustrated. Here’s how to find the best punchlines. – Content Marketing Institute

Source: When Followers Attack: A Monty Python Guide to Maintaining Social Media Harmony

Good videos can be used to drive great sales. These 5 strategies for video advertising will help your company engage users and improve sales.

Source: 5 Reasons Why Video Is Your New Secret Weapon – Marketo

Donovan Hutchinson stamps his snow-caked boots, unwinds his scarf and eases [See what we did there? Did you?] us into December with some tips and resources on integrating animation into our website style guides. A warm animated welcome to 24 ways 2015!

Source: Animating Your Brand ◆ 24 ways

Did you know that the earliest advertisements date back to 4,000 B.C.? That’s right, in early civilization, business owners would paint on highly visible rocks encouraging people to visit their store. 6,000 years later, the paint’s a little different, but the principle is essentially the same. But what if I told you everything is primed to change in a massive way? What if the rocks we’re painting our messages could soon be direct sales channels? The following is a thought-experiment that begins to explore what’s possible.

Source: The Death of Advertising as We Know It — Enterprise Ecommerce Blog – Enterprise Business Marketing, News, Tips & More

MichaelPattersonSocialMediaManagersChecklist the-hectic-schedule-of-a-social-media-manager-1-638

Picking your domain name doesn’t have to be hard. Picking your domain name is a process that should be handled carefully with plenty of planning & research.

Source: Things to Consider Before Picking Your Domain Name

Content Marketing

The 3 Rs of Content Marketing | Content Marketing.

Create the perfect social post on top 7 networks Infographic | dotRising.

Content comes in various forms and is made available via a number of channels. Options are there for most businesses of whatever size and type. Local shops, services, tradesmen, slightly larger regional businesses – each has the chance to make use of what is there.

Here are a few links and infographics – we gope they help …

DCustom_Content-Marketing_Video_InfographicPrint

stateoftheartdigitalmarketingSmartInsights The-3Rs-of-Content-Marketing-Infographic

Video Tips for Company promos

There are so many ways you can approach video for your business. There are a huge number of styles you can employ. Choose a style that fits your brand, fits your message and appeals to your target audience. Think of a continuous line from your logo, to your website, to your graphic content, to your promo videos.

A lot of use is being made of a number of visual styles in website design, graphic design for business and in videos:

– minimal, still being made use of

– geometrics and polygonal backgrounds and textures

– flat design with a hefty use of icons and a bold use of colour.

Threads of these stylistic variations can be used in video. Of course, such basic forms as a direct statement to camera remains as a useful option for many businesses. Also what we may refer to as ‘big picture’, using a scene with particular characters and a suitable setting, added voiceover, soundtrack and text, perhaps as a lower third, is of great use.

Video Tips for Company Videos | Digital Accomplice.

3 Top Tips for a Successful B2B Marketing Video Strategy.

76% of B2B Marketers Use Video Content Marketing, YouTube Top Choice.

The 3 Rs of Content Marketing | Content Marketing.

What are the Top 6 Social Video Trends for Brands in 2015?.

300 Hours of Video Uploaded to YouTube Every Minute Means for Advertisers.

Case study 7 – end notes

[the end of the case study notes …

say it f4mmedia

 

Key areas put to them included:

  • engagement – calls to action, what can you ask them to do that will help keep you in their mind’s eye
  • the souvenir principle, have something they can take away – for example, business cards,
    a catalogue,
  • content – styled to your brand and your targets

cornershop f4mmedia

 

adding to city f4mmedia

 

Other suggestions would include:

  • networking
  • business directories
  • blog articles
  • what can they associate you with, something external – sponsorship
  • e-book of services

some of our other work – the entertaining toolbox
f4mmedia on wix

portfolio on behance

portfolio on dropr

youtube – f4mmedia – business and more

youtube – futurhood av – arts and entertainment, music videos and more

f4mmedia documents – downloadable pdf’s

rising setting.

on vk – futurhood av and f4mmedia

colours heard – the other blog