Colour, Design, Trends – 2017, what’s happening

We all need to use some imagery in what we put out there to promote what we do, what we sell, what we provide. Using a resonant colour in that, not only for our logo but across the board, helps the whole process along. It adds its own message subtly.

Boost brands, influence behaviour and convince your clients.

Source: The designer’s guide to using colour in branding | Creative Bloq

This month the focus is on design elements. Many recent trends have involved user patterns, color or typography, but here it’s all about subtle techniques. Essential trends to take note of include downpage navigation, boxes as a design element and plenty of vertical lines and movement. Here’s what’s trending in design this month: 1. Downpage Navigation Designers seem to be in quite the experimental phase when it comes to navigation these days. From vertical, side navigation options to pop-out styles to downpage styles, menu items are kind of all over the place. While downpage navigation used to be a distinct no-no, it can grow on you. And as more designers opt for this user pattern, it will become more generally accepted. Here’s a word of caution: If you opt for downpage navigation, keep a close eye on website analytics to ensure that your visitors understand the pattern and are continuing to click. This technique might not work for all audiences. So how do you make it work? The best

Source: 3 Essential Design Trends, July 2017 | Webdesigner Depot

We are going to be starting an e-mail newsletter very soon. If you would like to be included email us with a request via info@f4mmedia.com.

Pandora has done it again – opening up that box and letting all sorts fly free, well nearly free, here is a range of abstract illustrations useful for backgrounds and a whole lot more. Take a look and

Source: pandoras abstracts | f4mmedia – Sellfy.com

yes! pandora has opened her box and allowed out not quite the chaoos you might expect but some varying patterns for your use, she is mellowing in her old age, take advantage and see what she has to of

Source: pandoras patterns | f4mmedia – Sellfy.com

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Stock Photo Trends

Having more than just text in what you put out there is a must. You must also tell your story in a good way, preferably with a little imagination. Yes we can help with such:

design@f4mmedia.com

marketing@f4mmedia.com

Adding the right taglines to the right image is something that takes a little practice. We do our best.

The colour scheme is one thing, the tagline (or endline) another, then there is the layout of the image itself, what is pictured completes the whole. Getting everything balanced can be a bit of a job – we get thee in the end, especially given a little nudge here and there and an idea or two from others.

Trends we’re noticing: muted colors, authenticity, and symmetry.

Source: Stock Photo Trends in Landing Page Designs 

Think beyond the feature photo.

Source: Creative and Unique Ways to Use Stock Photos

The search for authenticity in stock photography

Source: Are You Guilty of Using These Stock Photo Cliches?

just a few images of those things you might find in water and around it, all nice little jpegs, don’t croak at the sight, or ribbit up

Source: waterlife and more | f4mmedia – Sellfy.com

Source: Other City

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Use Stunning Stock Images, or at least – Expressive Ones

It is always best to use images in your posts – blog, social media and website – even your print work could use some imagery. It is not just the case that images, whether photo or vector, help to attract, they also add an explanatory power going beyond just an echoing of your message. They help to add emotion, a background or texture to all that is being said. It may be a moment of contrast or of extension of the message as a whole. The style of the image makes a point. There is also a point to the major colours involved. Colour has an emotional point to it, it relates in particular ways, adding feeling or the direction towards certain feelings. The style of the image places you and your argument as well as elements of the story in toto.Whether you want free stock images for your website, blog or social media posts, this guide will help you to find the best images to use.

Source: Free Stock Photos: The Complete Guide on How to Find and Use Stunning Stock Images

If you need help with all of this – we are here! A big part of what we offer are precisely images created or chosen to suit combined with the right taglines for you and your purposes.

Ask yourself these questions to begin with:

  • where do you place yourself in the market, what king of business are you?
  • who is it that you are hoping to reach?
  • what sort of image will they react best to?
  • what will spark their interest and keep them looking and reading?
  • what feelings do you want to generate?

Source: Other City

Source: design bundle 1

just a few images of those things you might find in water and around it, all nice little jpegs, don’t croak at the sight, or ribbit up

Source: waterlife and more | f4mmedia – Sellfy.com

photos featuring light, colour, the night and youthful imagination – from one of the collective –

Source: electric ingenue | f4mmedia – Sellfy.com

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

Source: f4mmedia | Content Marketing | Fiverr

From your business outline and stated goals I will create illustrations to aid in branding, adding content – for you to use either generally online, in social media or elsewhere. 2 revisions are allowed.

Source: Create marketing illustrations for your online presence x 15 Hourlie – PeoplePerHour.com

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Source: Blogarama – #1 Blog directory

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Summer Marketing and Design Bundles

As the seasons change our sensibilities change, our moods alter, what we look for moves on. So the question is – should our branding and marketing change as well, along with the design and copy that goes with it? Personally I would say yes! While we may hope for warmth and sun in winter, in summer we look for ways to enjoy it perhaps, sometimes we look to escape its harshness – come on! we have all managed a little sunburn here and there, haven’t we?

With the change in seasons we can put a different slant on things. We can set our products and services in this weather and all that it brings with it (apart from the snow shovelling services, of course!). Think about the emotions, wishes, wants and needs running through these days. Ask yourself how can you reflect your products and services in all that is going on – practically for people and in their minds, emotions and all the rest. Is there a summer side to you and your business?Summer Watercolor Floral BUNDLE by LarysaZabrotskaya available for $15.00 at DesignBundles.net

Source: Summer Watercolor Floral BUNDLE by Lary | Design Bundles

Summer SVG Bundle 24 Designs SVG PNG EPS by TheBlackCatPrints available for $14.00 at DesignBundles.net

Source: Summer SVG Bundle 24 Designs SVG PNG EP | Design Bundles

If you need help with all of this given your busy schedules talk to us. We are here to help and to throw a little imagination on the barbie (no, not Ken!).

You could perhaps refresh a number of things:

  • try a new print run, new business cards, flyers, brochures, leaflets
  • put out a new e-book catalogue, services handbook
  • re-style your social media channels with new banners, new ads and posts
  • try a new seasonal social media campaign
  • redesign your website, or at least give it one or two new features, designs, statements
  • give yourself a new logo, seasonal or not!

We can help with all of this, or at least give you a few ideas.

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

Source: f4mmedia | Content Marketing | Fiverr

From your business outline and stated goals I will create illustrations to aid in branding, adding content – for you to use either generally online, in social media or elsewhere. 2 revisions are allowed.

Source: Create marketing illustrations for your online presence x 15 Hourlie – PeoplePerHour.com

i will create taglines, add illustrations, your logo where possible and necessary, suitable links, all relating to your business and what you are looking to achieve. 2 revisions are possible.

Source: Create social media posts for various channels etc. – x15 Hourlie – PeoplePerHour.com

yes! pandora has opened her box and allowed out not quite the chaoos you might expect but some varying patterns for your use, she is mellowing in her old age, take advantage and see what she has to of

Source: pandoras patterns | f4mmedia – Sellfy.com

Source: design bundle 1

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Social Media – its important!

Having a social media presence is a must for any business these days – small, large, tiny or massive and all points in between. For the small business it can be a real inconvenience and that is where we step in, we can help. You can do it yourself but that can be time consuming and a real pain – having to gather materials, think in a slightly different way to normal business mode and then get everything set up.

Are you looking for ways to improve your social media marketing strategy? Do you want to make better use of social media in order to grow your business?

Source: 7 Social Media Power Techniques to Build Your Brand & Business [Infographic] – Red Website Design Blog

Do you want to create a more targeted social media marketing strategy? Want to better understand usage of each social network?

Source: 50 Essential Stats to Guide Your Social Media Marketing Strategy in 2017 [Infographic] – Red Website Design Blog

Go beyond cold email outreach to news publications, and start using influencers marketing, blogging and social media for PR. Here’s how.

Source: 7 Creative Ways to Use Social Media for PR | Sprout Social

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

Source: f4mmedia | Content Marketing | Fiverr

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Source: Blogarama – #1 Blog directory

Source: f4mmedia: Overview | LinkedIn

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The emotional response

A few thoughts for you …

When you are getting your message out there – marketing your products or services, adding a thread to your branding – much of what you are attempting is to elicit and emotional response. You are hoping that emotion will make the experience memorable and keep you and your product, service or brand well within reach of the viewers mind’s eye.

As is obvious, there are a number of emotions that it would be possible to generate via your content, many but not all have a use in the marketing process. The sorts of response you are probably looking for include – a smile, gentle or broad, a nod, possibly with a grunt of agreement, a tilt of the head, a questioning look, a laugh, faint or deep, chuckle, titter or belly, a nod, an ‘mmm’ of agreement, and there are more. Each indicates an emotional response. It is your hope that memory accompanies these responses.

The above is an urban image with retro inline typography. It will resonate with particular people – the night time setting, the colouration, each add for one or more slices of the public to react positively.

Here we have a phone, a flower, a tidy handwritten font. This is a clean image possibly resonating with both men and women, a hint of informality from the font adds a personal touch, the rose and the smartphone indicate particular means. Who will agree with this image?

Here the urban along with a muted palette says what to whom?

A watercolour flower along with a plain message again written in a handwritten font, something comfortable, homely, but still with its own brightness which sits well with its directness. Will this sit well upon a tidy family dinner table or in a quiet living room?

Does this have to be described? Is this not clear, distinct in its own direct statement to the world of business, its palette and scene directly indicating the city?

Muted, a hint of negative space, reduced palette, thoroughly modern font. Who will this speak to and in what way?

Pointing towards the retro with a typography nodding in a similar direction, there are those of us who can feel that design scheme well, the reminiscent, the returning, the familiar.

In each case every element works with the other to elicit a particular response and is more accessible to particular groups of people – age ranges, gender, background, earning levels, interests, and so on. Typography, colour palette, image style, text, each has a part to play. If you then combine that with the channel and time it appears you have something of a complete picture and a potential plan – perhaps even ‘a cunning plan’. This is what we do and can do for you! We plan, we design, we write, we post, we print … We can do it for you!

I will write a series of short, pithy, useful pieces of text that can be used for graphics, social media and other online and offline marketing. Similar to slogans they will add to your branding and marketing – giving you more buzz, zest and interest from buyers. They will add a creative and imagina

Source: 10 taglines, endlines, straplines | Zeerk

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

Source: f4mmedia | Content Marketing | Fiverr

Source: F4mmedia on PeoplePerHour.com

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Design extras

We have talked a lot recently about giving your brand and your marketing a revamp through new design and perhaps a new series of taglines or endlines if you will. Having the right idea about how you want things to look is a major step, having the resources, the tools or the agency to deal with such is as big. We can help with your design revamp but we also offer up all sorts of resources to aid you in what you are doing. You can find a whole raft of ideas both on these pages and in the f4mmedia slideshare channel – check out the Elements series. In the meantime take a look at these …The Little Font Bundle Volume II is here! Little on price, these 10 premium commercial licensed fonts are full of extras and big on character. Save $123!

Source: The Little Font Bundle Volume 2

Source: design bundle 1

Watercolor Pack. Textures and Logos by Switzershop available for $12.00 at DesignBundles.net

Source: Watercolor Pack. Textures and Logos by | Design Bundles

grunge and distress with a hint of colour, bonus patterns, psd’s, eps’s – something to add to your designs, backgrounds, texturesa bumper packexcitement, imagination – all fed

Source: Dirtied up | f4mmedia – Sellfy.com

Watercolour resources.

Source: Affiliates | FontBundles.net

A design bundle packed with goodies

Source: Affiliates | FontBundles.net

yes! pandora has opened her box and allowed out not quite the chaoos you might expect but some varying patterns for your use, she is mellowing in her old age, take advantage and see what she has to of

Source: pandoras patterns | f4mmedia – Sellfy.com

Source: f4mmedia: Overview | LinkedIn

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Source: Blogarama – #1 Blog directory

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