Which Social Networks Should You Use for Marketing?

A social media presence is a business must these days. It needs to be approached with imagination, creativity and attention – unless you want to bore your customers, your audience, or piss them off! So it is a case of using the right channels for your audience base, those you want to be your customer base, post at the right times – you want them to see what you are doing! and it is a case of giving them something interesting to see. We can help, of course –

marketing@f4mmedia.com

design@f4mmedia.com

publishing@f4mmedia.com

Doing what everybody else does is not the best way for your marketing strategy! Here is what to consider when you choose which social networks you will use

Source: Which Social Networks Should You Use for Marketing?

Marketing funnels and customer journey maps are hot topics – here’s an overview to help you understand the two.

Source: Marketing Funnels and Customer Journey Maps: Two Buzz Terms You Need to Know [Infographic]

3,787 Followers, 3,867 Following, 2,031 Posts – See Instagram photos and videos from des bate (@f4mmedia) – more now – much more!

Source: des bate (@f4mmedia) • Instagram photos and videos

Small to Large – Business structure and approach

There are a couple of joking metaphors that I use concerning business structures and their approaches.  When it comes to marketing for your small business you can take a number of approaches:

  • you can be firmly DIY, which is Ok but perhaps you might have a bit more chance giving someone else some input, a different and perhaps fresh pair of eyes, different ideas and possibly some experience
  • you can go full on corporate and use a big or at least a big-ish agency, tons of experience, resources, outlets and so on, but then you get all of the hefty pricing, sometimes inflexibility and probably not so much direct and intense concentration on you, your business and its partiicularities
  • you can go small and local.

… and now to the metaphors …

I have often likened a lot of big corporate operations, basically many decent sized businesses to a tree full of monkeys:

down at the bottom there are hoards of monkeys doing the majority of the hard work, endelessly passing the fruit up the tree but when they look up what is the only thing they see – a wall of monkeys asses.

The small business like f4mmedia I tend to liken to a merry-go-round:

it may not always be going fast, providing a thrill every second, making you squeal with excitement, but there are people beside you and some at your back and you see all-sorts of things as you go round and move.

I tend to liken f4mmedia to a cornershop, which is why I use the tagline – the cornershop of content creation. What you get is that friendly, approachable, admittedly every once in a while grumpy guy behind the counter trying to provide just what you need, knowing you, usually with something for everyone and then if it’s not on the shelf ready to go and get it for you. As we say, we come with everything apart from Arkwright’s till – Open all hours reference for those who don’t know – classic UK comedy!

marketing@f4mmedia.com

design@f4mmedia.com

button

Source: Blogarama – #1 Blog directory

f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – something for everyone

Source: f4mmedia | Font Bundles

2018 marketing strategy – social media and more

Organize your 2018 plan and get ahead of the competition

Source: 5 articles to help your brand craft a 2018 marketing strategy

In comparison –

The top 10 trends driving marketing in 2017

Source: The top 10 trends driving marketing in 2017

2018 will finally be the year that CMOs maximize the potential of social media

Source: 2018 marketing predictions from the C-Suite

Are you looking for ways to achieve greatness on social media? Want to create posts that go viral and generate massive engagement and website traffic?

Source: 8 Secrets to Going Viral on Social Media – Infographic

Are you in the process of starting a new business? Want to know the marketing techniques you should use to promote your products or services?

Source: 5 Indispensable Marketing Techniques – Infographic

button

Source: Blogarama – #1 Blog directory

Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweetin

Source: Twitter’s New Rules & Alternatives to Meet Edgar & Quuu

Digital marketing trends 2018

Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms, which is why it’s critical for marketers to keep up-to-date with the latest developments in the social media space.

Source: 5 digital marketing trends that will shape your 2018

 

New twitter rules will affect us all –

  • the recent introduction of 280 characters means more detailed messaging, bigger story outlines
  • new posting rules stopping repeat posting of tweets
  • outlawing multiple accounts using same posts

Social media marketers react to Twitter’s new rule restricting simultaneous tweets with identical content across multiple accounts.

Source: How Twitter’s latest policy update to stop spam & malicious content is impacting brands

So! perhaps we will have to rely more upon actual hands on, creative social media posting and a little less on letting the bots, the AI, apps and endless repetition taking the lead. Strange! more work to do then.

… and from last year some predictions –

2018 is right around the corner; are you ready for the upcoming social media trends? Experiment with these trends for a winning new year.

Source: 11 Social Media Trends to Watch Out For in 2018

Trying to stay ahead in 2018? We’ve identified the hottest social media trends for 2018 so you can get them implemented right after the new year.

Source: Social Media Marketing in 2018: 8 Trends To Keep Your Eyes On

What’s on the horizon for Twitter in 2017? Here are our predictions.

Source: 7 Predictions for Social Media Marketing on Twitter in 2018

button

Source: Blogarama – #1 Blog directory

Design Trends, Patterns, Predictions – 2017 – 2018

Every year and sometimes every season we see a new crop of styles or patterns in design and the marketing and branding it contributes towards. Just to keep you abreast of what seems to be the case at the moment here are some ideas and some new resources to help you along the way.

Brighter colours seem to be something people are talking about. Are we looking to brighten everything? Is this just a way of differentiating now compared to then? But there is so much more …

a variety of graphics resources including patterns, textures, stock images, from the abstract and coloured to grunge and beyond – for photoshop, illustrator and morehere you have the urban, plantlife,

Source: design bundle 3

Top trends in web design, audio, video, graphics design, and more – all picked by the Envato team.

Source: The Top Design Trends of 2017, and Envato’s 2018 Predictions – Envato

Are you looking for ways to improve your SEO? Want to know how to use the Ahrefs tool to your advantage?

Source: How to Use Ahrefs to Improve SEO – Infographic

Is 2018 the year you start your own business? Need some help getting the business noticed by potential customers?

Source: 10 Ways to Increase Brand Awareness – Infographic

Let’s stop waging a popularity contest over design approaches and document the way we work without so much bias.

Source: They’re not design trends. They’re design patterns.

button

Source: Blogarama – #1 Blog directory

Video Content Marketing – how it can help

Even the smallest of businesses can now make use of video. You do not need to be a big corporation with a massive budget or friends in tv to do this. The tools and service providers are there, ready and waiting – us included. You can add video to your website, social media channels and so on. Make a statement, tell a story, even if it is a brief one. Add to the story as the days and weeks go by. Serve up the dish of your brand, your services and products, the offers you are putting out there. Those pictures and words, perhaps the music, speak millions of words.

Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like M…

Source: Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Discover best practices and tips for ensuring your social media and content marketing efforts are working together like a well-oiled machine.

Source: How Social Media & Content Marketing Work Together

Are you considering your marketing plan of action for 2018? Want to know why video marketing should be central to your plans?

Source: 10 Reasons to Use Video Marketing – Infographic

Are you considering adding video to your social media strategy this year? Need some stats and facts to help you form and execute your campaigns?

Source: Video Marketing Trends for 2018 – Infographic

Trends for 2018

It’s the new year –  so here are a few ideas to get you thinking about how to set off with a bang or at least running …

This is definitely a year where you need to put some real effort into your social media presence, your content, design and video …

See what will be big on Instagram this year with 7 of the hottest Instagram marketing trends for 2018. Plus, how to implement the trends into your strategy!

Source: Top 7 Instagram Marketing Trends for 2018

Are you looking for ways to get ahead of your competition on social media? Want to know the key ways to get your brand story across to your followers?

Source: 4 Social Media Marketing Tactics for 2018 – Infographic

Are you looking for ways to modernise your business website? Want to know the design trends likely to be hot in 2018?

Source: 12 Beautiful Design Trends for 2018 – Infographic

Where will you be spending your marketing budget in 2018? Will you be using the same tried and tested techniques or investing in something new?

Source: 5 Huge Marketing Trends for 2018 – Infographic