From these initial efforts it was possible to begin in earnest the tasks of engaging with potential clients and building a real industry presence. This was to be done with the careful employment of varied content. With the changes in algorithms and SEO necessary practices all possible channels and forms of content were to be explored. Traditional marketing media were obviously out of the window. This had to be a multi-channel and multi-media approach.
Traditional media may still have its place in certain circumstances but not here. Being clearly a situation of looking to create an engagement with professionals and businesses within a media oriented industry there was a need to obey one of the basic rules of any business venture – ‘be a good example of yourself’.
Media across a variety of channels had to be the order of this day and every other day. Thus, we had to have good design, a good website presence, a series of examples of media use showing commitment and depth of professional background.
Any piece of marketing can be taken a little further – treating more than one sense has real use. Thus, the silent movie made for a promotion for Lush Doncaster gave us an opportunity to use a lot of the audio materials we had picked up. It also helps ahving abckground in entertainment and music in particular. So we thought on – take it a step further and provide accompanying music in the shape of 2 mixes which could be used to add a little audio decor and a further point of contact for people. You can find the mix on mixcloud – Lush ragtime and swing mix.
This sort of approach can be used in many cases. It is only unfortunate that there are no current digital means of transmitting smells via the internet. All we can do at the moment is allude as heavily as we can and give suitably descriptive pointer or two.
At f4mmedia we try to give as many possible means to further the aims of our clients – text, graphic design, video, audio, stills – in as many formats, via as many channels and platforms as are available.