Monthly Archives: April 2012

Pt 6 the true beginninings

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From these initial efforts it was possible to begin in earnest the tasks of engaging with potential clients and building a real industry presence. This was to be done with the careful employment of varied content. With the changes in algorithms and SEO necessary practices all possible channels and forms of content were to be explored. Traditional marketing media were obviously out of the window. This had to be a multi-channel and multi-media approach.

Traditional media may still have its place in certain circumstances but not here. Being clearly a situation of looking to create an engagement with professionals and businesses within a media oriented industry there was a need to obey one of the basic rules of any business venture – ‘be a good example of yourself’.

Media across a variety of channels had to be the order of this day and every other day. Thus, we had to have good design, a good website presence, a series of examples of media use showing commitment and depth of professional background.

Lush – the mix

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Any piece of marketing can be taken a little further – treating more than one sense has real use. Thus, the silent movie made for a promotion for Lush Doncaster gave us an opportunity to use a lot of the audio materials we had picked up. It also helps ahving abckground in entertainment and music in particular. So we thought on – take it a step further and provide accompanying music in the shape of 2 mixes which could be used to add a little audio decor and a further point of contact for people. You can find the mix on mixcloud – Lush ragtime and swing mix.
This sort of approach can be used in many cases. It is only unfortunate that there are no current digital means of transmitting smells via the internet. All we can do at the moment is allude as heavily as we can and give suitably descriptive pointer or two.
At f4mmedia we try to give as many possible means to further the aims of our clients – text, graphic design, video, audio, stills – in as many formats, via as many channels and platforms as are available.

Lush – the fragrance video

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Video is increasingly being used by businesses of all sorts and sizes. It has the capacity to get a message across quickly and easily and has a growing importance for SEO. Google in particular has an increasing liking for such content. Youtube is becoming more and more a social network and less of a purely video sharing site.
As part of a local campaign a video was decided upon. To give it a little more push a 20s motif was the order of the day. Motifs, varying treatments, different looks feels and palettes have real use. No-one would find the endless repetition of the same decor in any way exciting. It was an interesting task, to source all of the required elements – suitable royalty free music, titling boards and frames, additional effects.
Hopefully the result is both entertaining and useful. It ultimately runs for slightly more than my own personal 2 minute rule but that comes from the use of title boards (the text dialogue/story text). There is more footage to use so if people would like to see more, let us know.
Many businesses may have access to the equipment needed to make a basic video – camera, location, editing suite. If, however, a business wants something a little more professional then it is time to talk to someone else.
there are a number of rules to remember , though:
– 2 minutes at most, unless it is a webinar style of video, something instructive or informative
– ensure that it has a message that is direct, one way or another
– keep it clean and tidy, try to avoid the unprofessional
– make sure you add all information you need to get across, the viewers need to know who you are and how to get hold of you.
There is a lot more that can be said. Take a look at the f4m media slideshare uploads – first steps, next steps, presence felt and more.
http://www.slideshare.net/f4mmedia
http://www.f4mmedia.co.uk