There are a couple of joking metaphors that I use concerning business structures and their approaches. When it comes to marketing for your small business you can take a number of approaches:
- you can be firmly DIY, which is Ok but perhaps you might have a bit more chance giving someone else some input, a different and perhaps fresh pair of eyes, different ideas and possibly some experience
- you can go full on corporate and use a big or at least a big-ish agency, tons of experience, resources, outlets and so on, but then you get all of the hefty pricing, sometimes inflexibility and probably not so much direct and intense concentration on you, your business and its partiicularities
- you can go small and local.
… and now to the metaphors …
I have often likened a lot of big corporate operations, basically many decent sized businesses to a tree full of monkeys:
down at the bottom there are hoards of monkeys doing the majority of the hard work, endelessly passing the fruit up the tree but when they look up what is the only thing they see – a wall of monkeys asses.
The small business like f4mmedia I tend to liken to a merry-go-round:
it may not always be going fast, providing a thrill every second, making you squeal with excitement, but there are people beside you and some at your back and you see all-sorts of things as you go round and move.
I tend to liken f4mmedia to a cornershop, which is why I use the tagline – the cornershop of content creation. What you get is that friendly, approachable, admittedly every once in a while grumpy guy behind the counter trying to provide just what you need, knowing you, usually with something for everyone and then if it’s not on the shelf ready to go and get it for you. As we say, we come with everything apart from Arkwright’s till – Open all hours reference for those who don’t know – classic UK comedy!
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