Following on from our previous post on the matter of branding … From initial conceptual work, having established the basic concepts, keywords and phrases the beginnings of a brand landscape can be generated. This gives a launch pad for creating the scenes and settings for your marketing efforts. It gives a language or phraseology for it all. From here it will be an easier task to create the icons which will be the key components of your ongoing efforts, those icons being logo and relevant symbols, as well as tagline, any motto or motifs, graphic or verbal.
Having a clear idea of everything that will contribute towards these initial stages of branding and brand management will make it easier when you come to a full plan for your brand management. It is here that your initial decisions should be made concerning the basics, the iconic elements of your brand. This should include your font and typography style, the symbology of your logo, its design, the palette to be used in each element. Colour and form need to combine to grab the attention of your targets. Set the scene properly and these decisions will be easier and potentially longer lasting.
The process of maintaining, improving, and upholding a brand so that the name is associated with positive results. Brand management involves a number of important aspects such as cost, customer satisfaction, in-store presentation, and competition. Brand management is built on a marketing foundation, but focuses directly on the brand and how that brand can remain favorable to customers. Proper brand management can result in higher sales of not only one product, but on other products associated with that brand
taken from www.businessdictionary.com
and here it is the music video as promised
silverback dj supplying the thrown together samples and quantize of futurhood av supplying the visuals with help from videobacks.com
in a previous post you will find some of the sample video backgrounds employed in the making of the video
if you need visuals or video – futurhoodav
New pieces of resources for you and some still images taken from variations on the whole project. These were created for the forthcoming music video – samples thrown – which will be up on the futurhood av youtube channel shortly.
The video backgrounds can be found below. having had requests for more in the way of video content – here it is. Hot on its heels will be the full music video project – samples thrown.
Your first – task take a breath
Branding for a small business is a process, it is for all businesses. Not bothering is a mistake – you may do business but it could be so much more settled and secure. Doing everything in a rush could leave you with an image and so a brand that is tarnished, inaccurate and unhelpful. The time successfully spent in the process of conceptualizing can mean ten times less spent repairing problems, tidying up the mess.
So! Ask the basic questions and record it all. Worksheets, pin-boards, whatever, can aid in the whole process. The questions – what do you do, what do you provide, what do you sell, what do you make, what do you offer? Who do you want to sell to, who are you likely to sell to, who are your targets? The aim is to connect the first with the second, making each as large as possible. You will hope that each will grow steadily and evenly. Your marketing and branding as the background to your marketing are part of the whole process.
Find someone to talk to
Other people help. There is an old adage – good ideas don’t care who have them. Having someone repeat back what is presented in their own terms has its uses. Talk to a variety of different people – friends, family, all sorts. Add your pin-boards or worksheets to the whole process.
one of the best things you can do is talk
A major part of this initial process is to create those all important keywords and key phrases. They will be important to you both in terms of any online presence, search engines categorize your adverts and websites via the associated keywords, metadata and so on attached. They can and will also contribute, in a wider sense, towards the generation of the various messages you will use in campaigns. Out of keywords and key phrases you may be able to create your tagline, the mottoes or messages associated with your brand and instances of marketing carried out.