For any small business it is often the case that major online campaigns are not an option. Certainly a simple or basic website may be on the table but print remains something they can use:
– shop or office posters
– brochures available to pick up in the office, retail outlet, through the letterbox etc, see the post concerning the ‘souvenir principle’
If print is a major idea for you then perhaps you could think about expanding it and create brochures and catalogues available online or via e-mail campaigns. Digital print design – creating e-books or e-zines are of real use, real advantage for even a small business.
rising setting. – check out my very own e-zine.
You can also have a look at my e-books via slideshare and scribd:
Using such tools as InDesign gives you the option to easily create for either option – print or online distribution. But with all of this you do need to pay serious attention to your design.
Colour is another area of real importance. Colour speaks to your intended meaning, emotion and a whole raft of psychological pointers.
Sit and think – which colour speaks to you in the way you want to speak to your hoped for clients or customers.
Here are some of the materials I have produced for you to use – or just ask me …