Video literally comes in all sorts of shapes and sizes. There is use to be made of short, long and in-between videos. In the right place and done in the right way, each can be fit for purpose.
With such sites as Vine there has been a large increase in usage of very short videos for business purposes. Even pinterest has a video publishing option, taking its uses a step on as well.
Given the increase in mobile usage on top of all of this, the small, the short, the immediate and punchy has a part to play.
Beyond this, short, direct statement videos can be used quite well on websites. Having been through a whole raft of recent google algorhythm changes – content has an ever larger place to play. Giving your video the right SEO topup, as it were, is just as important.
We have mentioned duration – the rise of the short, direct video and as well search engine optimization. Having the right keywords and metadata to accompany your content is simply doing the job fully and properly. there is, though, a lot more to consider.
Music is much like a palette, where it is used in your marketing activity it forms part of the design scheme. It needs to fit. The right design, the right palette, the right typography, the right musical scheme.
Music has a direct correlation with demographics – what age, what background, where – you don’t or shouldn’t use hip hop to sell to pensioners, kwaito probably won’t catch the ear of people in Alaska.
Music relates directly to mood. What scene is being set? In the same way that you think about the lighting, the backdrop, think about the pace, orchestration and beat of any music used.
Take a look and a listen – each piece of music or mix says something different to each and every individual. The music, the design, the message, all of the content you present needs to fit and to push the message about you and your brand to the right people.