Content, Social Media, Marketing

Yes – that age old rule of twitter – the 140 character limit is changing. But the digital landscape and the marketing landscape is also changing for businesses, especially small business. The days of having little or no digital presence are gone. Even very small businesses find value in having not only a website, even if it is limited in its content, just a basic outline of the business, contact details, geographic presence and a list of products/services. Small businesses are well and truly taking up the baton of social media to keep potential buyers and existing customers/clients informed.

Twitter has updated its 140 character limit. Here’s everything you need to know about these changes and how they affect Twitter.

Source: All You Need to Know About Twitter’s 140 Character Update

Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom l…

Source: How to Calculate the ROI of Social Media Marketing [Infographic]

Your content is key – content is king or something very like that. If you do not back up your online presence, as well as your social media presence with them having suitable content, you are not doing yourself any good at all. You need the right taglines, the right slogans – wording to suit what you are trying to achieve. It all needs proper illustration – graphics to suit the message and make it enticing, giving the message the right decoration or background, the right setting and reinforcement. It may be sensible to add video or even audio to give it extra punch. All of this is something that F4mmedia does – we don’t just talk about it.

Discover some helpful little tweaks you can make to your content to give it that extra edge.

Source: How to Create Better Content Than Your Competitors [Infographic]

Source: The global evolution of social media: infographic | ClickZ

marketing services, Sheffield, South Yorkshire, content marketing, business video, social media, online marketing, content creation, digital publishing,

Source: f4mmedia Sheffield small business marketing, content creation, design

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Essential design trends

Color and layers. This pair of design elements has been the driving force behind many of the year’s trends. While we haven’t seen anything…

Source: Essential design trends, August 2016 – Medium

Source: 6 Top Infographic Design Trends for 2016 So Far

A Photoshop action is a set of recorded commands that can be used on images for a particular purpose. Download 100s of Free Photoshop Actions

Source: Mega Collection of Handy Free Photoshop Actions

Source: Get Your Shirt Together Apparel – GET YOUR SHIRT TOGETHER

Introducing the long-awaited, delightfully handmade ★ANGIE MAKES FONT BUNDLE OF GLORY★ This bundle contains goods that could easily value

Source: Angie Makes Font Bundle of Glory ~ Fonts on Creative Market

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Taglines

Whenever we look to put our businesses forward the tagline you use in any content is one of the core pieces of the effort you put out. It can make all the difference – how it rests within the content, the graphics, video and more. It needs to have a number of qulaities. While it can be something simple and direct, pointing straight at what you are selling or doing, what you are providing – it can also be something that simply sets a scene, gives an idea.

It is all part of the content creation process. Here are some ideas and resources …

Uncover some of the best brand slogans of all time alongside an explanation of what makes them great.

Source: 22 Companies With Really Catchy Slogans & Brand Taglines

If anyone can guess where the name F4m media came from originally I would be seriously surprised – and give them a prize. That name, though, gave rise to particular taglines that I use here and there:

  • first for many, fresh for most

That is something direct and extends the business name. To add further strands to the brand I use a number of others:

  • the conrnershop of content creation, because we are a small, local company (admittedly having ambitions that reach far, based in Sheffield, UK, we have worked for companies in Sweden, France, Romania and more)
  • all materials handcrafted, digitally, this implies a craftsman’s approach but indicates, by a sort of a joke, that we are truly modern, which we are
  • consistently generating ideas, which also refers to the truly modern, ie., CGI

Taglines are often overcomplicated and underwhelming. Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.

Source: 10 Tips for a Remarkable Tagline | Inc.com

Crafting a company tagline as memorable as Apple or Disney’s starts with one simple task: identify your unique advantage in the market.

Source: How To Craft A Powerful Tagline For Your Business

Creating a business slogan can be tricky. Here is a list of 7 tagline generators that can help you create the perfect business slogan for your company.

Source: 7 Tagline Generators that Help You Create the Perfect Business Slogan |SmallBizSense

A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, it’s a theme to a campaign that usually have a genuine role in people’s lives. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution. Fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to…

Source: 77 Catchy and Creative Slogans – Hongkiat

Source: Tagline Guru | Slogans & Jingles

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Social Media, Marketing, Content, Design

I am currently attempting to help a recent startup business with their establishing a branding, marketing and promotional set of efforts. Key within this are questions of design, content and social media channels.

This is so much an online world. That being so for any business even the smallest it is a virtual necessity to have some sort of online presence. The big questions, though, are the where, the what, the when, the how often, and all such! All of it depends who you are trying to reach and what you want to say to them. Who is who needs content at 8am, midday, midnight, 4pm, 6pm, 7.30pm? Who is just looking at the pictures, or the daft video, who needs something substantially informative to react, who just needs that clever tagline? Oddly enough F4mmedia can help with all of that – even if it is just offering advice! We are here to help and hopefully this blog does some of that and points you towards a whole raft of resources to help.

Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there are now a core. Marketing topic(s):Social media strategy. Advice by Dave Chaffey.

Source: Global Social Media Statistics Summary 2016

The social media channels used depend upon a number of different factors:

  • age
  • location
  • interest
  • social grouping

Think about who it is that falls not only within your customer base but who you want to attract! The sort the message, the form of delivery – text, graphic/illustration, video, audio – the channel, the time and all of the other variables that might affect uptake.

As technology and marketing evolve, the job of the content marketer does as well. Today’s professional needs these 4 key skills/traits.

Source: The Skills Today’s Content Marketer Needs – Marketo

Explore the updated History of Content Marketing infographic to gain insight from the past – Content Marketing Institute

Source: The History of Content Marketing [Updated Infographic]

Discover 31 types of content that your audience doesn’t tire of, always has time for, and wants to share with others – Content Marketing Institute

Source: 31 Types of Content We Crave [Infographic]

Source: P-Typography_Zoom.jpg (JPEG Image, 2658 × 2000 pixels) – Scaled (30%)

I have worked on 2 continents in a variety of posts, industrial, commercial and more. I now create video, music, marketing materials as well as perform visually

Source: f4mmedia (f4mmedia) – Sellfy.com

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marketing services, Sheffield, South Yorkshire, content marketing, business video, social media, online marketing, content creation, digital publishing,

Source: f4mmedia Sheffield small business marketing, content creation, design

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