Digital Marketing- Your Marketing Strategy

Aside from the fact that we can help with all of this – marketing@f4mmedia.com, design@f4mmedia.com, publishing@f4mmedia.com …

here are a few ideas and resources to help you along the way…

In these times we need to do a lot to get our message across. Although things such as print took a dive in terms of interest a while ago it has revived in terms of its usefulness but it needs to sit beside the wide potential of the online, digital elements of your overall message. Having a website to refer to is a must, as well as having a business card or introductory flyer or brochure you can hand to people in passing. Each stands as a reference point giving a clear way or many that people can get in touch, to ask questions, clarify things, enquire about products or services, make an order. In each case, be it your business card, your bifold or trifold, your landing page and those that follow, as well as your social media channels, each needs to look right and not some tawdry mess thrown together by some ridiculous amateur. Having an idea of current design styles is a useful thing, similarly using reasonably and fitting text styles fits with it all. Print and websites act as foundational reference points, the building blocks of your business and its presence, social media is your way of continuing the conversation, adding further stories, giving you a real building that can be seen from a distance. Making it all more than just a few words gives your presence real texture – so add images, photos, video, perhaps sound via a podcast or music and voice-over to your video.

„Digital Marketing“ is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like „it is related to…

Source: 10 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy

Instagram is a powerful tool for marketers to use to reach target audiences. In this infographic, you’ll learn 139 facts about Instagram you should know.

Source: 139 Facts About Instagram

As 2018 planning is ramping up, there are 3 social media marketing trends that you should play close attention to.

Source: 3 Social Media Marketing Trends to Watch in 2018

Hashtags can be an effective way to boost your brand message – here are six tips on how to maximize your brand hashtag use.

Source: 6 Ways to Optimize Hashtags for Business [Infographic]

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Source: Blogarama – #1 Blog directory

Lisa Marcyes, Senior Social Media Marketing Manager at Marketo, gives 3 ways to help you choose the best social network for your brand including 50 stats.

Source: 50 Stats to Help You Choose The Right Social Networks for Your Brand

 

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Social Media, Marketing Automation and more

If you need help with all of this get in touch – marketing@f4mmedia.com

Social media is a key feature of current marketing. It is also the case that email marketing is making something of a serious comeback to the extent that is a major thread of many businesses and projects. But still, without at least something of a social media presence businesses get left behind. Many channels are key in CRM but given the rise of illustration, photo based content and graphics in general, to say nothing of the continuing rise of video in content, there is so much you can do with social media full stop. As I have always said, there is an absolute need to balance your content, give proper weight to text, audio, graphics, illustration and video where possible. What you say is better with the right visual accompaniment – pictures add to what you say, they fill it out, give it flesh and emotion. From there you can add ways of automating the whole process so that you are not spending ridiculous valuable working time on all of these efforts. Then again you can get someone else to do it for you – marketing@f4mmedia.com, design@f4mmedia.com may just be helpful.

Need to get more out of your marketing but don’t have the time? Marketing automation helps organizations by automating repetitive actions. Learn more here

Source: [Infographic] What Is Marketing Automation?

We have been asked in the past to write more about Pinterest. I promise I will! And I have noticed something interesting about Pinterest and Marketers: Many of the big name online marketers are not at all that big on Pinterest. Posts about Pinterest on their blogs are rather guest posts from others than success stories of their own. Does…

Source: 11 Facts And Statistics You Didn’t Know About Pinterest

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Source: Blogarama – #1 Blog directory

What’s coming next for Instagram? Here are our 2018 predictions.

Source: 5 Predictions for Social Media Marketing on Instagram in 2018 | Social Media Today

While social media marketing is all the rage, many traditional approaches are still effective, as highlighted in this infographic.

Source: Attack of the Zombie Marketing Channels [Infographic] | Social Media Today

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Content – Design, Styles, Marketing – 6

The colour you use adds not only emotion but points to other basic areas of meaning. It is part of the message. It has its own psychology.

There is a real difference in the effects that, for example, a bright, full, basic colour will have upon someone looking at your content in comparison with that provoked by a softer, gentler, perhaps pastel shade will generate. There is a difference between the strident, blaring simplicity of one and the more subdued suggestions of the other. This can and should be echoed in the accompanying text. Are you shouting a statement or telling a story perhaps with a little decoration? Are you making a plain statement or suggesting a scene, a background, gesturing towards a series of feelings.

Color Theory 101: The Basics at Line25, your #1 web design blog.

Source: Color Theory 101: The Basics

Choosing a Palette in Photography.

Source: The Influence of Color. – The Art of Photography – Medium

Similarly your choice of illustration – accompanied by its own palette and the emotions it brings along – makes a statement, it aids in telling the story, it also suggests what all of your content should be bringing to the table. You are looking to have particular groups, segments of the viewing public relate to your content in an effectively positive way. One should reinforce the other and so on – colour, image, text, channel, timing.

Top 10 Predicted Design Trends for 2017 at Line25, your #1 web design blog.

Source: Top 10 Predicted Design Trends for 2017

 

We recap 2016’s biggest stories, predict trends for 2017, celebrate the music of George Michael, share rants, raves, and more – Content Marketing Institute

Source: Google, Facebook to Purchase Content in 2017

This is the most comprehensive list of Twitter Marketing Tips on earth.Whatever your goals are, you’ll love this list!

Source: Twitter Marketing Tips: The Complete List – Get More Twitter Followers Boost your Twitter Marketing

small business owner creating content, graphics, marketing, also dj, vj and more

Source: des bate (@f4mmedia) • Instagram photos and videos

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Content – Design, Styles, Marketing – 3

The content you employ can be everything from a straight, upfront ad through to something more thoughtful. That’big bang’ direct statement of what you are selling, whether it comes with glitter, balloons, rainbows and dancing dogs or not, it has its place. At some point we all need to make a direct statement of what we are offering.

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You can also offer up something a little more thoughtful and imaginative, giving a background feel, setting a scene, being emotive and thus creating appeal and engagement. In both scenarios you need to have done your initial work typifying who it is that are your targets, who is it you are going to sell to, who will take an interest?

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Are you looking for ways to improve your Twitter marketing strategy? Want to know the types of content that get more retweets and followers?

Source: Do Twitter Like a Pro: 11 Types of Content to Share With Your Followers [Infographic] – Red Website Design Blog

The following infographic and information is provided by Tom Hopkins and One Productions. Tom is the Managing Director of One Productions a video production agency, with headquarters in Dublin, Irela

Source: Infographic: Snapchat Stories vs Instagram Stories

As 2016 nears an end, designers are continuing to develop visually interesting and bold styles.

Source: 6 Web Design Style Predictions for 2017

The Winter Fonts Collection includes 27 Vibrant and Cool Typefaces for only $19! ONLY $0.70 per font – you save a massive 93% off the RRP.

Source: Winter Fonts Collection | Font Bundles

 

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F4mmedia – Tylio – Social media marketing

Source: Tylio – F4mmedia – Social media marketing

Even small businesses are getting into putting their businesses forward via social media. F4mmedia can help in a few ways. With all of this you need to have the right message, the right content going out on the right channels at the right times. This means having a suitable tagline or slogan. Then back it up with the right expanded message. Also add the right illustration or video or audio. Set the statement, the message in the right background and deliver it to the right people when and where they will notice it.

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It is all a case of making things fit along with being informative, or a little entertaining, perhaps even adding a hint of a wow! We try to add illustration, for instance, that ranges from a plain display of what is offered, sometimes an image or three that adds to the whole of the brand, background or landscape, sometimes adding a more theatrical setting for all that is said. Sometimes it is a case of employing real art, adding imagery to a stream of words that gently or forcefully makes people think – taking them somewhere different. All of this, with the copy, the text message as a whole, tells a story – it may be a case of telling the same story once more, with a different twist, sometimes extending the whole brand story with a completely new chapter. It is delivered in the right way, we look for the best channel possible – you don’t hope to read a book in the cinema, do you? You don’t expect to eat chinese food in a pizza house. So, when looking for B2B contacts you look rather more in LinkedIn rather than Snapchat, when you are looking to sell goods locally particular Facebook groups have real use for you.

Twitter is one of the “older” social networks. Still, I often have the impression, that especially with young entrepreneurs and small businesses, Twitter is also one of the most undervalued networks.

Source: 20 Twitter Statistics You Can’t Ignore

Small businesses can use these free social media tools to sell to potential customers, gain likes and solicit and respond to customers.

Source: Social Media Marketing Tools for SMB – business.com

As the saying goes: Everything old is new again. That’s true in design for sure. This month some of the biggest trends in web design aren’t that new at all. Designers are reinventing old-school ty

Source: Essential design trends, October 2016 | Webdesigner Depot

Find statistics, consumer survey results and industry studies from over 18,000 sources on over 60,000 topics on the internet’s leading statistics database

Source: • Statista – The Statistics Portal for Market Data, Market Research and Market Studies

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