Further steps – visual content and marketing

Even the small business needs to make an impact now. There is so much emphasis placed on visual content, especially on the place where everyone lives these – online. Your website and on your social media channels, both need to be fed suitably with imagery which says something positive about you and your brand, your products and services. It is a case of doing it yourself, you could come to us, of course. The visual side of things includes still imagery, everything from logos to promo shots. It also means video. This is something more easily in reach of small to medium sized businesses now – promo videos, video casts, vlogs, how to videos and more.

visual content | Social Media Examiner.

Visual Content Marketing: A Resource Guide for Marketers Social Media Examiner.

Film, Television and Commercial Production directory | The Knowledge.

Elements of Design Quick Reference Sheet | Paper Leaf.

a simply animated video background set useful for promos, overlays, transitions, vj loops and a lot more

Source: radials | f4mmedia – Sellfy.com

video fx backgrounds – colour and motion

Source: radials Stock Video Footages | C-7995

textures and backgrounds in jpeg and psd formats – pixel proud, geometrical, slightly grunge informed, suitably abstract – it goes without saying, play with therm, go on, dare ya!

Source: abstracts geometrical | f4mmedia – Sellfy.com

svg, eps, png – geometric backgrounds, patterns, textures for use, suitable for any of your projects that need something with a little colour and pattern, a whole range of palettes to suit any taste

Source: geometrics for free | f4mmedia – Sellfy.com

Principles of Design Poster | An Infographic by Paper Leaf Design.

Starting the new campaign

Every business needs to push through with a new campaign every once in a while. Keeping yourself in the eyes of your potential client or customer base is a must. So, the questions are :

• which channels are you going to use
• what sort of story are you going to tell
• what sort of content will be best to send the message and make it attractive
• is there something new you need to say or is it a case of underlining who and what you already are
• what style and design format is best for it all?

Discover the 9 most frequently asked questions about content marketing. If you’re curious about content marketing, you should start here to find answers.

Source: 9 Most Frequently Asked Questions About Content Marketing

Here are some new possible beginnings for a cleaning company. Is this right? the right approach? the right styling for a small, local company providing a range of cleaning services?

Source: What’s the right frequency for email marketing? » ClickZ UK

Social media is a diverse marketing channel and it’s difficult for managers to remember everything. That’s why we created this social media checklist.

Source: Your Own Checkable Social Media Checklist | Sprout Social

Come up with great slogan ideas for you business with our free slogan generator. Capture more customers with a great brand recall.

Source: Slogan Maker – Business Slogan & Tagline Generator

Studying the psychology of color is crucial for maximizing your site’s web design. Using the right colors can help compels your customers to take action.

Source: Psychology Of Color To Improve Site Conversion

The Ultimate Content Marketing Glossary.

64 Tactics to Drive Traffic to Your Blog – Jeffbullas’s Blog.