Although the first basic rule of business is ‘get paid’, the real rule for a happy business life is to do business with people with whom you can get along. As a consequence of this I prefer a settling in period, an extended initial consultancy. This allows each party to get to know each other and to step by step achieve a really friendly working relationship.
A case in point here is Triple One Media. They are based in Sweden but may also be doing a lot of business within the Middle East. Being new to the region they are extremely busy in their initial efforts to get things up and running. They came to me to request social media help. Of course I was interested immediately, having both an international eye and a love of media. The first thing I stated was take things gently and steadily go about the whole process. The last thing you want to do is to jump headlong into something which may not be right for you. A social media campaign is something which will stick with you for a long time.
So it is a case of taking a breath, gradually getting to know each other and then from that burgeoning human relationship forge what is needed, properly. The aim is to give the customer what they need and that customer may have a business name, but ultimately the customer, the client is a person. I am happy to say that Nick is someone it is a pleasure with whom you can do business.
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for those of you like odd bits of design, a few words, something alittle arty
Some years ago the way in which businesses marketed themselves was based around traditional forms of print. Papers, magazines, flyers, posters and the like were the mainstay of getting the business in the eye of the potential client or customer. Products and services were presented often in a very plain way – a simple statement, price, availability, offers and so on. To support this word of mouth was and still is a major factor in getting the message about. If you were a large business radio and tv might be used.
Times have changed to a very great extent. Although some businesses benefit from some aspects of traditional marketing – flyers, brochures and other print forms are still used to great effect – the old days of newspapers and magazines are being supplanted by new and in some senses more readily available media, channels and platforms. We are definitely in the era of social media and video.
And times keep marching on … from the days when marketing a new or small business involved your very first website, we have moved on to new and small businesses using more in terms of social media – the facebook page being the best and most common example.
these posts will be a taster of topics further discussed in e-books
we will gradually develope the whole series of posts to try to introduce small and new businesses to marketing, branding, promotion and advertising, bear with us