It has been said recently once again that businesses without some form of social media presence or at least a basic online presence have little chance. Of course small local businesses such as corner shops and the like are not included within this judgement, but others, those supplying services and goods normally need something that allows people to refer to them, to find them in a basic way. Most of us spend huge amounts of time online. Back in the old days all you could see were people with a newspaper, magazine or such printed matter in front of them – on the bus, the park bench, in the pub, the cafe. Now it is a case of eyes and hands fixed on phones, tablets, laptops, desktop screens.
Your online presence needs to reach people properly. Words are a large part of that. Images and video add to the whole experience, the meaning of the message, the information provided, to the whole process of branding.
What do the above images say to you. Each business needs its own style expressed on the right channels to reach its hoped for demographic, its ideal customer base. Sit and think or talk to others, us included, about what and who they are.
Source: Retro Backgrounds
– and continuing the theme …
The new marketing funnel isn’t a funnel at all. It’s more hourglass shaped. This infographic illustrates how the new lifecycle-based funnel works.
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