Social Media Marketing Plan – get it right!

Your online presence is so important no matter how small the business. That online presence needs to potentially include social media – most elements of the population have some sort of social media presence and at least a little involvement – so why not do it right!

The complete beginner’s guide to creating a social media marketing plan, for those brand new to social media and looking for a straightforward way to start.

Source: How to Create a Social Media Marketing Plan From Scratch

Where should you place your Facebook Ads to get the most success? This infographic will guide you on the selecting ad type and placement. Each Facebook ads placement option has its own advantages and fits specific advertising goals.

Source: Facebook Ads Placement [Infographic]

Doing what everybody else does is not the best way for your marketing strategy! Here is what to consider when you choose which social networks you will use

Source: Which Social Networks Should You Use for Marketing?

Of course, if you want you can always enlist the help of F4mmedia!

design@f4mmedia.com

marketing@f4mmedia.com

Check us out on twitter, facebook, tumblr, instagram, pinterest and more …

Taking a look at design

f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – someth

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Don’t Make Me Think by Steve Krug

Source: 10 Small Design Mistakes We Still Make – UX Planet

During the past few months, we have seen a lot of glitch fonts and effects used on various design pieces. It’s a trend in a lot of sci-fi these days that tends to mimic malfunctioning effects on fonts and images, providing them with a certain movemen

Source: 10 Best Glitch Fonts & Effects of 2018

Social Media Usage in 2018 – continuing the story

When sorting out your social media plans you need to take into consideration all the relevant information. This can be a big task and so here are a few more guidelines for you. Fit your activity to your needs and the hopes and desires of those you are trying to reach. Take a moment to think. Put yourself in other people’s place.

Do you plan to invest some of your marketing budget into social media over the next year? Want to ensure your spend is going to be worthwhile?

Source: 60+ Social Media Stats for 2018 – 2019 – Infographic

Social media usage continues to grow – check out these stats on the rising reliance on social media.

Source: 8 Fascinating Facts of Social Media Usage in 2018 [Infographic]

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Social Media 2018- the must for business

It is a must for even the smallest of businesses to have some social media presence. It may not be extensive but reaching people is all important, even if it is just the odd channel. That channel or channels, though, need to have content, they need to say something either in words or visually perhaps even via audio and video. It is also the case that they need to be the right channels to reach the right demographic – at the right time and saying the right things.

Take a look at f4mmedia across all of its socil media channels – hopefully you will find some ideas and the odd piece of entertainment.

 

Facebook and YouTube dominate the social media landscape. But younger Americans, especially those ages 18 to 24, stand out in using a variety of platforms like Snapchat, Instagram and Twitter.

Source: Social Media Use in 2018

Use this list of all the important social media demographics to make data-backed decisions when it comes to your social media marketing.

Source: Social Media Demographics to Inform a Better Segmentation Strategy

Source: The 2018 Social Audience Guide

Digital Marketing Trends for 2018

 

Are you fed up of watching your competitors succeed online? Want to know the techniques they are more than likely using to achieve success?

Source: 9 Digital Marketing Trends for 2018 – Infographic

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Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweetin

Source: Twitter’s New Rules & Alternatives to Meet Edgar & Quuu

On a typical Google search, which results stand out most? The answer may surprise you. Understand Google search page results info with this infographic.

Source: Google Search Page Results [Infographic]

Social Media – clean it up and sort your keywords

We all need to have some sort of social media presence, no matter how big or small we are and whatever the section of the market we inhabit. Of course you will know that what I am going to say next is – do it right!

It needs useful, informative and interesting content. You need to be able to engage in a conversation with existing and prospective clients/customers. A little help can be time saving, stress saving and add to the pool of imagination involved in it all.

design@f4mmedia.com

marketing@f4mmedia.com

Take a look at f4mmedia on twitter, instagram, facebook, tumblr, vk and so on …

 

 

When was the last time you gave your social media profiles a refresh? Use this checklist to update your digital properties.

Source: Your Social Media Clean-Up Checklist [Infographic]

Keyword research is fairly simple, even in the social sphere. You just have to know which tools to use.

Source: How to Research Keywords for Social Media Marketing

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Instagram has announced that it has crossed the billion active user threshold.

Source: Instagram Now Has a Billion Monthly Active Users

f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – someth

Source: f4mmedia | Font Bundles

Small to Large – Business structure and approach

There are a couple of joking metaphors that I use concerning business structures and their approaches.  When it comes to marketing for your small business you can take a number of approaches:

  • you can be firmly DIY, which is Ok but perhaps you might have a bit more chance giving someone else some input, a different and perhaps fresh pair of eyes, different ideas and possibly some experience
  • you can go full on corporate and use a big or at least a big-ish agency, tons of experience, resources, outlets and so on, but then you get all of the hefty pricing, sometimes inflexibility and probably not so much direct and intense concentration on you, your business and its partiicularities
  • you can go small and local.

… and now to the metaphors …

I have often likened a lot of big corporate operations, basically many decent sized businesses to a tree full of monkeys:

down at the bottom there are hoards of monkeys doing the majority of the hard work, endelessly passing the fruit up the tree but when they look up what is the only thing they see – a wall of monkeys asses.

The small business like f4mmedia I tend to liken to a merry-go-round:

it may not always be going fast, providing a thrill every second, making you squeal with excitement, but there are people beside you and some at your back and you see all-sorts of things as you go round and move.

I tend to liken f4mmedia to a cornershop, which is why I use the tagline – the cornershop of content creation. What you get is that friendly, approachable, admittedly every once in a while grumpy guy behind the counter trying to provide just what you need, knowing you, usually with something for everyone and then if it’s not on the shelf ready to go and get it for you. As we say, we come with everything apart from Arkwright’s till – Open all hours reference for those who don’t know – classic UK comedy!

marketing@f4mmedia.com

design@f4mmedia.com

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f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – something for everyone

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