Content, Design, Styles – Marketing – 2017 – 9

Things move on. If you want to reach new people, new clients and customers you need to be attractive, interesting, intriguing, entertaining, helpful – or a lot of other things. Putting yourself forward in the right way is just the start. Here are a few ideas to help. Below you will find what some believe to be the highlightable trends in design and beyond. F4mmedia can help with all such if you need it – social media, design, online marketing and more.

Each year we learn something new about design and 2016 was no different. After the last year article was a real success we decided to make some predictions for 2017, enjoy & share with the world.

Source: 2017 Design Trends Guide on Behance

The article giving insights into general principles of psychology which can help designers know users better and create user-friendly web and mobile interfaces.

Source: Psychology In Design. Principles Helping To Understand Users. | Tubik Studio

grunge and distress with a hint of colour, bonus patterns, psd’s, eps’s – something to add to your designs, backgrounds, texturesa bumper packexcitement, imagination – all fed

Source: Dirtied up | f4mmedia – Sellfy.com

A design bundle packed with goodies

Source: Affiliates | FontBundles.net

Save

Save

Save

Save

F4mmedia – Tylio – Social media marketing

Source: Tylio – F4mmedia – Social media marketing

Even small businesses are getting into putting their businesses forward via social media. F4mmedia can help in a few ways. With all of this you need to have the right message, the right content going out on the right channels at the right times. This means having a suitable tagline or slogan. Then back it up with the right expanded message. Also add the right illustration or video or audio. Set the statement, the message in the right background and deliver it to the right people when and where they will notice it.

forward reach relax socmedicon

It is all a case of making things fit along with being informative, or a little entertaining, perhaps even adding a hint of a wow! We try to add illustration, for instance, that ranges from a plain display of what is offered, sometimes an image or three that adds to the whole of the brand, background or landscape, sometimes adding a more theatrical setting for all that is said. Sometimes it is a case of employing real art, adding imagery to a stream of words that gently or forcefully makes people think – taking them somewhere different. All of this, with the copy, the text message as a whole, tells a story – it may be a case of telling the same story once more, with a different twist, sometimes extending the whole brand story with a completely new chapter. It is delivered in the right way, we look for the best channel possible – you don’t hope to read a book in the cinema, do you? You don’t expect to eat chinese food in a pizza house. So, when looking for B2B contacts you look rather more in LinkedIn rather than Snapchat, when you are looking to sell goods locally particular Facebook groups have real use for you.

Twitter is one of the “older” social networks. Still, I often have the impression, that especially with young entrepreneurs and small businesses, Twitter is also one of the most undervalued networks.

Source: 20 Twitter Statistics You Can’t Ignore

Small businesses can use these free social media tools to sell to potential customers, gain likes and solicit and respond to customers.

Source: Social Media Marketing Tools for SMB – business.com

As the saying goes: Everything old is new again. That’s true in design for sure. This month some of the biggest trends in web design aren’t that new at all. Designers are reinventing old-school ty

Source: Essential design trends, October 2016 | Webdesigner Depot

Find statistics, consumer survey results and industry studies from over 18,000 sources on over 60,000 topics on the internet’s leading statistics database

Source: • Statista – The Statistics Portal for Market Data, Market Research and Market Studies

Save

Save

Save

Save

Save

Save

Save

Small business week – 2 – Web design   

Even small businesses can benefit from using their own website. It could be to do the simplest of tasks:

  • provide contact details, e-mail, telephone, social media
  • location and opening hours
  • basic business information, what you do, what you sell, what you provide
  • examples of the above, ie., content, photos, graphics/illustrations
  • basic information for customers/clients, the basics of CRM, customer relations management, frequently asked questions and similar

WordPress theme built for the next generation of Construction websites .

Source: Constructzine PRO: Construction Company WordPress Theme    

The design and content, the look and feel of your website has a lot to say about you though. Get it right and people feel comfortable, they have a direct sight of you and your brand, they feel at home. It is possible to get free hosting and templates – take a look at Wix, for example, and here you will find templates from Theme Isle, there some free ones as well. Choose something that is a proper backdrop to what you do and how you do it. F4mmedia can help with all that as well – there are all sorts of resources available via us, this blog and more. We can help with advice as well. Be careful about doing it all yourself unless you have a clear idea and understanding of what you are doing and what you want and need. We have all seen disasters incarnate online. They do not speak well for the businesses concerned.

A few words about «Platinum» — «Platinum» — Responsive multipurpose html template, built on Twitter Bootstrap. Unobtrusive, simple and

Source: Platinum – Responsive HTML template ~ HTML/CSS Themes on Creative Market

WordPress theme built for the next generation of Review websites .

If you have sorted the basics of your site, then you can start to decorate it, stock it with content that makes you look good and explains more about you. Below are some banner templates, they can be an option. Video is often well looked on by search engines and can provide a useful insight and promotion of your brand. Having the right graphics is a must. There are so many styles available as options and well in fashion at present. We recently ran a whole series on ‘watercolour’ as a style along with the resources to go with it, particularly the calligraphic brush script fonts that set it off nicely. So, do you want a corporate look, home based, gentle and artisinal, handmade, outdoor, comfortable suburban, which? There are styles to go with all of these ideas and more. We will be showing you more ideas and resources in the coming days and weeks.

Source: BookRev: Magazine / Book Reviews WordPress Theme 

Google Web Designer HTML5 adv banners template. 7 most popular ad formats. Features: Easy to edit, repeating clean animation, interactive

Source: HTML5 adv banner template ~ HTML/CSS Themes on Creative Market

=== Forefront === Forefront is a fully responsive theme that helps you to create a strong-yet beautiful-online presence for your business.

Source: Forefront ~ WordPress Business Themes on Creative Market

There are basic questions to ask yourself in all of this:

  • will people generally look for you from home?
  • if they are going to look for you via smartphone or tablet you may want to ensure you have a responsive website
  • is there something useful you can put forward via audio or video?
  • does it need big pictures?

A grab bag of textures and patterns from grungey to geometric and psychedelic, something for a bit of fun with your projects, a range of file types to make things a little easier

Source: Pattern bundle 2 for free | f4mmedia – Sellfy.com

Choose your favorite colors and get your Material Design palette generated and downloadable.

Source: Material Design Color Palette Generator – Material Palette

button

Source: Blogarama – #1 Blog directory

Download Magnificent font today from Font Bundles

Source: Magnificent Lite – Free Font | Font Bundles

Case study 5 – style is half the message

Style = colour choices + font choices + background + design + illustration +

The images you present to potential clients or customers say something deep about your business. Design gives you a particular place within the marketplace.

25 Beautiful Branding and Identity Design ideas for your inspiration.

A cornerstone of any design or series of designs is the palette used. Your key colours say a lot about you and your company – take a look at the following …

Mobile Designing Color Trends with Examples.

The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today.

How do colors affect purchases? Infographic.

True Colors Infographic – Breakdown of Color Preferences by Gender.

Font use is a maor element of how you say something.

2013 Font Trends ~ Creative Market Blog.

Why Typographic Voice Matters to Your Brand | Paper Leaf Design.

Choose The Right Font – A Practical Guide To Typography On The Web | Best PSD to HTML.

… and then to style per se …

In previous posts I have shown examples of certain styles popular at present – flatstreet1

channelset

cityearthtone1

cartoon3

big picture ex1

big picture city style

business website design f4mmedia

f4mmedia business website 3

business website f4mmedia 2

business quote f4mmedia

splashflat f4mmedia

trip design 3

trip design aro

sunday912futurhoodav

trip design 1

africadep1

14days

landlordservicesb4a

park3key keybrand b1

diagcover2tripleone1

Quite an assault on the senses isn’t it. The point is to decide who and what your targets are. Ask yourself the question – what sort of image and lettering fits with all of that – who you are trying to reach, what you are trying to say, how you want to show yourself as a company to those prospects – then do it – complete the equation.

Free High-Quality Business Card Templates PSD | Professional Business Card | Graphic Design Inspiration.

Designing Above The Fold – Is It Still Relevant?.

10 Crucial Lessons From History’s Greatest Graphic Designers | Co.Design | business + design.

Styles and designs for each company and industry vary – for the music and entertainment side of things, for example, check out colours heard the sister blog to this one.

Case study 4 – social media channels

[the case study notes continue …

Case study 1 – building or creating – websites for your local business | f4mmedia.

Case study 2 – small local business | f4mmedia.

As I told my friend time spent currently on social media, even as a business owner, can be significant. The best known of the social media channels may be essentially the places where the consumer spends time – facebook, twitter, pinterest, instagram, youtube, but there are clear reasons for businesses to be present as well. Indeed – youtube has countless videos essentially where businesses target other businesses, as with twitter, even facebook. These are places particularly where small and local businesses can and do sell to each other. Having a social media presence also has SEO implications – social media effort can help overall with online presence and, depending upon how keywords and links are used, can aid in your whole business profile.

In addition to the usual and best known social media channels – facebook, twitter, youtube, instagram, pinterest, google+ – there are channels more particualrly of use to businesses – linkedin being the most prominent in the english speaking world, viadeo being rather more french in basis. For even the small business there are very good reasons for having a presence, particularly where you are a b2b business. You can build links, aid in your general online profile and presence, spread your brand message and generally reach potential new business.

Linkedin – The Social Media Platform for B2B Marketing.

Why B2B Marketers Should Use Social Media | MWPartners.

Some channels have disappeared or have declined to an extent making them of no real use overall – myspace, for example, even though it has partially rebranded itself as a place for those involved in music, also orkut, foursquare and so on, vk is probably only of any use to russian speakers and the like.

f4mmediaonline

A beginners guide to Social Media Marketing : Creative Beacon.

7 useful pointers on creating an effective social media marketing campaign.

Which Colors You Should Avoid in Your Ads To Gain Success? | iBrandStudio.

The Do’s and Dont’s of Content Marketing – Infographic.

futurhood av music social media music social media futurhood av 2

Small business tips: how to use social media to boost business | Guardian Small Business Network | Guardian Professional.

mashable_infographic_socialmedia-marketing-1

Case study 3 – getting the message out

[the case study notes continue …

Case study 1 – building or creating – websites for your local business | f4mmedia.

Case study 2 – small local business | f4mmedia.

To do business you need to get noticed. For b2b businesses obviously you need other businesses to take notice. Getting your message to other businesses can involve slightly different channels than those you use to reach customers within the general swathe of the public – general consumers.

The combination of medium and message is the key – the channels you use to carry the message and how you present the message delivered – style, content, background, wording.

So … what are you going to say? how are you going to say it? Your actual message needs to be keyed to your targets – your first step must have been to work out who are your targets!

Then the message needs to be framed – is it just going to be text? It has been said repeatedly that adding illustration, giving your message a graphic addition helps in conversions. Do you add music, or spoken word – some audio has real use in getting your message across. Of serious use – video! Google has made its voice heard in terms of the addition of video to websites. Video has real use on all sorts of social media channels – facebook being one, twitter another.

typog1

business website f4mmedia 2

tv message f4mmedia

Advertising that works | StudioWEBER.

Web Design Trends 2015 | Articles | Graphic Design Junction.

Infographic: Why Your Busines Must Go Social | iBrandStudio.

Video Backgrounds & After Effects Templates | BlogSizzle.

5 Ways Business Entrepreneurs Can Use Video – Media Challenge Productions.

INFOGRAPHIC: Video on Social Network – How Marketers & Advertisers Are Using Video.

Trending Now: Designing With Video Backgrounds – Designmodo.

Top 8 Web Design Trends that Emerged during 2014.

Fresh and Effective Ideas for Your Content Marketing | Articles | Graphic Design Junction.

5 Questions to Ask When Using Video in Web Design-Creative Beacon.

Small Business Marketing

Small Business Online Marketing Trends 2014 | Small Business Accelerator.

5 Video Marketing Trends That You Don’t Want To Miss in 2014 – The Agency Post.

Take a good look at the colours used – the palette and the fonts – the typography … what works? what doesn’t?

cityearthtone1 cityearthtone2

Here are ust a few examples with odd differences to give you the chance to expand your capacity for judgement – having options is good, saying yes to the first thing to land on your desk is not!

flatstreet1 flatstreet2

Content marketing is the major thing these days even for small businesses. The content provided by any business, though, needs to look right. It needs to fit the message on the one hand and the brand as a whole on the other.

 

gt 1 coverUsing Novelty of Design to Draw in Customers.

Top 8 Web Design Trends that Emerged during 2014.

gt 2 cover