Small to Large – Business structure and approach

There are a couple of joking metaphors that I use concerning business structures and their approaches.  When it comes to marketing for your small business you can take a number of approaches:

  • you can be firmly DIY, which is Ok but perhaps you might have a bit more chance giving someone else some input, a different and perhaps fresh pair of eyes, different ideas and possibly some experience
  • you can go full on corporate and use a big or at least a big-ish agency, tons of experience, resources, outlets and so on, but then you get all of the hefty pricing, sometimes inflexibility and probably not so much direct and intense concentration on you, your business and its partiicularities
  • you can go small and local.

… and now to the metaphors …

I have often likened a lot of big corporate operations, basically many decent sized businesses to a tree full of monkeys:

down at the bottom there are hoards of monkeys doing the majority of the hard work, endelessly passing the fruit up the tree but when they look up what is the only thing they see – a wall of monkeys asses.

The small business like f4mmedia I tend to liken to a merry-go-round:

it may not always be going fast, providing a thrill every second, making you squeal with excitement, but there are people beside you and some at your back and you see all-sorts of things as you go round and move.

I tend to liken f4mmedia to a cornershop, which is why I use the tagline – the cornershop of content creation. What you get is that friendly, approachable, admittedly every once in a while grumpy guy behind the counter trying to provide just what you need, knowing you, usually with something for everyone and then if it’s not on the shelf ready to go and get it for you. As we say, we come with everything apart from Arkwright’s till – Open all hours reference for those who don’t know – classic UK comedy!

marketing@f4mmedia.com

design@f4mmedia.com

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f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – something for everyone

Source: f4mmedia | Font Bundles

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2018 marketing strategy – social media and more

Organize your 2018 plan and get ahead of the competition

Source: 5 articles to help your brand craft a 2018 marketing strategy

In comparison –

The top 10 trends driving marketing in 2017

Source: The top 10 trends driving marketing in 2017

2018 will finally be the year that CMOs maximize the potential of social media

Source: 2018 marketing predictions from the C-Suite

Are you looking for ways to achieve greatness on social media? Want to create posts that go viral and generate massive engagement and website traffic?

Source: 8 Secrets to Going Viral on Social Media – Infographic

Are you in the process of starting a new business? Want to know the marketing techniques you should use to promote your products or services?

Source: 5 Indispensable Marketing Techniques – Infographic

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Source: Blogarama – #1 Blog directory

Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweetin

Source: Twitter’s New Rules & Alternatives to Meet Edgar & Quuu

Digital marketing trends 2018

Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms, which is why it’s critical for marketers to keep up-to-date with the latest developments in the social media space.

Source: 5 digital marketing trends that will shape your 2018

 

New twitter rules will affect us all –

  • the recent introduction of 280 characters means more detailed messaging, bigger story outlines
  • new posting rules stopping repeat posting of tweets
  • outlawing multiple accounts using same posts

Social media marketers react to Twitter’s new rule restricting simultaneous tweets with identical content across multiple accounts.

Source: How Twitter’s latest policy update to stop spam & malicious content is impacting brands

So! perhaps we will have to rely more upon actual hands on, creative social media posting and a little less on letting the bots, the AI, apps and endless repetition taking the lead. Strange! more work to do then.

… and from last year some predictions –

2018 is right around the corner; are you ready for the upcoming social media trends? Experiment with these trends for a winning new year.

Source: 11 Social Media Trends to Watch Out For in 2018

Trying to stay ahead in 2018? We’ve identified the hottest social media trends for 2018 so you can get them implemented right after the new year.

Source: Social Media Marketing in 2018: 8 Trends To Keep Your Eyes On

What’s on the horizon for Twitter in 2017? Here are our predictions.

Source: 7 Predictions for Social Media Marketing on Twitter in 2018

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Source: Blogarama – #1 Blog directory

Design Trends, Patterns, Predictions – 2017 – 2018

Every year and sometimes every season we see a new crop of styles or patterns in design and the marketing and branding it contributes towards. Just to keep you abreast of what seems to be the case at the moment here are some ideas and some new resources to help you along the way.

Brighter colours seem to be something people are talking about. Are we looking to brighten everything? Is this just a way of differentiating now compared to then? But there is so much more …

a variety of graphics resources including patterns, textures, stock images, from the abstract and coloured to grunge and beyond – for photoshop, illustrator and morehere you have the urban, plantlife,

Source: design bundle 3

Top trends in web design, audio, video, graphics design, and more – all picked by the Envato team.

Source: The Top Design Trends of 2017, and Envato’s 2018 Predictions – Envato

Are you looking for ways to improve your SEO? Want to know how to use the Ahrefs tool to your advantage?

Source: How to Use Ahrefs to Improve SEO – Infographic

Is 2018 the year you start your own business? Need some help getting the business noticed by potential customers?

Source: 10 Ways to Increase Brand Awareness – Infographic

Let’s stop waging a popularity contest over design approaches and document the way we work without so much bias.

Source: They’re not design trends. They’re design patterns.

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Source: Blogarama – #1 Blog directory

Video Content Marketing – how it can help

Even the smallest of businesses can now make use of video. You do not need to be a big corporation with a massive budget or friends in tv to do this. The tools and service providers are there, ready and waiting – us included. You can add video to your website, social media channels and so on. Make a statement, tell a story, even if it is a brief one. Add to the story as the days and weeks go by. Serve up the dish of your brand, your services and products, the offers you are putting out there. Those pictures and words, perhaps the music, speak millions of words.

Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like M…

Source: Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Discover best practices and tips for ensuring your social media and content marketing efforts are working together like a well-oiled machine.

Source: How Social Media & Content Marketing Work Together

Are you considering your marketing plan of action for 2018? Want to know why video marketing should be central to your plans?

Source: 10 Reasons to Use Video Marketing – Infographic

Are you considering adding video to your social media strategy this year? Need some stats and facts to help you form and execute your campaigns?

Source: Video Marketing Trends for 2018 – Infographic

2017 Email Marketing and Design Trends

E-mail still has its uses – indeed it is an increasing area of output in terms of marketing these days. As this year draws to a close here are some ideas for your e-mail efforts, social media and more. If you need further help give us a shout via marketing@f4mmedia.com, design@f4mmedia.com.

We can help with all of your design needs, marketing, via the majority of online portals. We can help tell your story – the basic thing you need doing to help your business, project or event along the way.

Learn the top tips for 2017 email design trends. This informative infographic illustrates current success and engaging email design trends.

Source: 2017 Email Design Trends [Infographic]

LinkedIn has published a new infographic which provides some key tips and apps to help improve your visual strategy on the platform.

Source: Make Your LinkedIn Company Page Stand Out with Visuals [Infographic] | Social Media Today

Use these email marketing triggers to consistently deliver personalized email marketing campaigns to your audience. This infographic illustrates how.

Source: 3 Email Marketing Triggers You Are Not Implementing But Should [Infographic]

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Social Media Marketing in 2017

Pretty well every business, no matter how small, needs to have a social media presence. This is partially for basic promotion of the business – general marketing and branding. It also includes the chance to manage your customer relations, giving you the chance to engage with all of those people out there, current customers and those you are hoping to capture, and from that build more of a brand, more of a presence. As always it needs to be done right, preferably with the right imagery, still and video, to go with it all. You also need to choose the right channels and the right schedule for posting and engaging with others.

If you need some help get in touch – marketing@f4mmedia.com

Here are a few more ideas for you…

We have compiled a comprehensive list for 2017 and beyond of the top 101 social media benefits for businesses and more. Click here to learn more!

Source: 101 Benefits of Social Media Marketing in 2017 | Social Vantage

These are the essential ingredients of a digital marketing strategy, and they will help you plan manage and optimise your digital media marketing.

Source: 10 reasons you need a digital marketing strategy in 2017

Learn how brands like Adobe and the San Diego Zoo are creating beautiful, bold and engaging content on Instagram.

Source: 5 Elements of a Successful Instagram Marketing Strategy

Lisa Marcyes, Senior Social Media Marketing Manager at Marketo, gives 3 ways to help you choose the best social network for your brand including 50 stats.

Source: 50 Stats to Help You Choose The Right Social Networks for Your Brand