Showcase of Unique Steampunk Web Design & Resources.
steampunk – a pastiche – a hybridiized design style, the Victorian or at the very least retro or vintage, combined with technological ideas and objects, the modern spliced with the vintage
my designs and av art here are not strictly steampunk, but something with a hint of such, a nod, a wave of the pipe in such a direction
The Engineer’s Guide to Smashing Steampunk Design – SolidSmack.com.
on slideshare
and now a roundup of various links
they may be of help in various of your endeavours
Startups, This Is How Design Works – by Wells Riley.
The Code Side Of Color | Smashing Coding.
Color Theory 101 – DesignFestival.
Real Ways to Spark Creativity – Creative Beacon.
5 Reasons Why Social Media Was Born for SMEs [SLIDESHARE].
5 Shapes, Symbols, and Concepts to Avoid in Your Brand – DesignFestival.
Your website is your online shopfront. It needs to say who you are, what you are, how you will do it, and more. It is an essential part of both your branding and your marketing.
Be a good example of yourself!
The littlest of things can make a difference.
Your style, palette and typography – the font/s you use need to say something about you – and they all need to say the same thing!
15 Web Design Trends to Watch Out For in 2012.
Web Graphic Design Trends in 2012 | inspirationfeed.com.
6 web design trends that are here to stay – Designer Blog.
Targeting Your Audience Effectively with Simple Web Design Tips.
11 Most Popular Blog Design Styles (With Examples).
5 Web Design Colours that Encourage Visitors to Click that Subscribe Button.
A new style and portfolio e-book will be made available very soon on slideshare – check out f4mmedia on slideshare for a range of materials.
There is nothing worse than having too many channels of the wrong sort taking up all of your time so that you have no real chance to get on with the real business of business.
Be careful of your time –
facebook or linkedin or google or twitter
I use a lot of channels but that is because I have a lot of different content to get out there – google f4mmedia and find out – you can find us on facebook, twitter, google+, tumblr, posterous, pinterest, youtube and also courtesy of our sister organization – futurhood av – myspace, more google+, more facebook, youtube etc.
What sort of content is going to be useful for you – pictures, graphics, video, text, articles and so on. Ask yourself and answer honestly – remember – it is your time and your business!
I use pinterest for all of the graphic content we want to show, there is also content on flickr and a little on picassa. I use slideshare quite seriously because we produce all sorts of e-book content as well as powerpoints. Obviously because we create video we have content and channels on youtube and vimeo.
With the music based elements of the business we use soundcloud, mixcloud and myspace, there is even some content on Jamendo and a variety of other mix sharing sites such as house-mixes.com. Because there are all sorts of other projects in and around graphics, video, audio-visual work, we also have some presence on dropr and mural.ly.
check the links below
the guardian on social media for small business
Online video is so much easier an option for even small businesses these days. It is no longer just the province of the larger enterprises.
First of all choose the channels you will use. Everyone talks about and thinks of Youtube as the major option. It is not the only one. Indeed given available widgets and tools courtesy of many web hosts embedding video on your own website is relatively common. Beyond this there are other options such as Vimeo which may be more to the taste of certain target audiences.
Your channels will need to be suitable for both the target audiences you have in mind and the sort of video you are likely to make.
4 Tips for Optimizing Your Online Video Advertising Campaigns.
uses of video as promotional tools
hosting solutions
As with any form of marketing or promotion there right ways and wrong ways. As with the recent comment on taglines – the wrong tagline will do you no service in business terms, similarly the wrong video, a poor video, something amateurish, badly shot or constructed, edited and so on may gain a few youtube hits for the laughs but won’t necessarily sell anything for you.
Do it right – if you do it yourself get someone else outside of your circle to check it and give you feedback. But then you could just get a professional organization to do it for you – perhaps even us!
Video is increasingly becoming the done thing for any business. It has come to be easily in reach of even the smallest and most local of businesses. Certainly in Sheffield and South Yorkshire, courtesy of f4mmedia, video creation as a promotional, marketing and branding tool it is easy. As the say in the movies – ‘I’m cheap, ask any woman I know!’
All jokes aside … we can help with almost any sort of video you might need. Doing expensive shoots in exotic places might be a little out of our reach but we could be persuaded.
For those of you who wish to do a lot of this on your own, we will be creating a series of after effects templates.
Recent Google Changes Video Creators Should Note | WebProNews.
Content marketing – wikipedia
Content marketing is an umbrella term encompassing all marketing formats that involve the creation and sharing of content in order to attract, acquire and engage clearly defined and understood current and potential consumer bases with the objective of driving profitable customer action. Content marketing subscribes to the notion that delivering information to prospects and customers drives profitable consumer action. Content marketing has benefits in terms of retaining reader attention and improving brand loyalty.[1]
The idea of sharing content as a means of persuading decision-making has driven content marketers to make their once-proprietary informational assets available to selected audiences. Alternatively, many content marketers choose to create new information and share it via any and all media. Content marketing products frequently take the form of custom magazines, print or online newsletters, digital content, websites or microsites, white papers, webcasts/webinars, podcasts, video portals or series, in-person roadshows, roundtables, interactive online, email, events. The purpose of this information is to inform target customers and prospects about key industry issues, sometimes involving the marketer’s products. The motivation behind content marketing is the belief that educating the customer results in the brand’s recognition.
Marketers may use content marketing as a means of achieving a variety of business goals. These may include: thought leadership, lead generation, increasing direct sales, introducing specific brand language and improving customer retention. The term “content engineer” is being used to describe a new breed of marketer who creates, optimizes, and distributes the different types of content required to engage customers on the social web, based on the data of many analysis tools.
http://www.copyblogger.com/create-content-infographic/
Marketing needs content for it to be meaningful. Getting your business message across is a lot easier if, as it were, there is some meat on the bones. Give it some substance! Given recent google updates as well video content helps immensely with your seo.
examples of business video
The classic article listing business video categories and types can be found here, and yes, if you think about it carefully and correctly there are that many forms of video.
Even small businesses have video within their reach, whether it is made for them by a company such as this or perhaps doing it themselves.
http://mashable.com/2012/02/08/new-content-marketing-tactics/
and below a few links to resources and inspiration
another set of downloadable resources for your projects
please take a look at the webstore
f4mmedia 