The emotional response

A few thoughts for you …

When you are getting your message out there – marketing your products or services, adding a thread to your branding – much of what you are attempting is to elicit and emotional response. You are hoping that emotion will make the experience memorable and keep you and your product, service or brand well within reach of the viewers mind’s eye.

As is obvious, there are a number of emotions that it would be possible to generate via your content, many but not all have a use in the marketing process. The sorts of response you are probably looking for include – a smile, gentle or broad, a nod, possibly with a grunt of agreement, a tilt of the head, a questioning look, a laugh, faint or deep, chuckle, titter or belly, a nod, an ‘mmm’ of agreement, and there are more. Each indicates an emotional response. It is your hope that memory accompanies these responses.

The above is an urban image with retro inline typography. It will resonate with particular people – the night time setting, the colouration, each add for one or more slices of the public to react positively.

Here we have a phone, a flower, a tidy handwritten font. This is a clean image possibly resonating with both men and women, a hint of informality from the font adds a personal touch, the rose and the smartphone indicate particular means. Who will agree with this image?

Here the urban along with a muted palette says what to whom?

A watercolour flower along with a plain message again written in a handwritten font, something comfortable, homely, but still with its own brightness which sits well with its directness. Will this sit well upon a tidy family dinner table or in a quiet living room?

Does this have to be described? Is this not clear, distinct in its own direct statement to the world of business, its palette and scene directly indicating the city?

Muted, a hint of negative space, reduced palette, thoroughly modern font. Who will this speak to and in what way?

Pointing towards the retro with a typography nodding in a similar direction, there are those of us who can feel that design scheme well, the reminiscent, the returning, the familiar.

In each case every element works with the other to elicit a particular response and is more accessible to particular groups of people – age ranges, gender, background, earning levels, interests, and so on. Typography, colour palette, image style, text, each has a part to play. If you then combine that with the channel and time it appears you have something of a complete picture and a potential plan – perhaps even ‘a cunning plan’. This is what we do and can do for you! We plan, we design, we write, we post, we print … We can do it for you!

I will write a series of short, pithy, useful pieces of text that can be used for graphics, social media and other online and offline marketing. Similar to slogans they will add to your branding and marketing – giving you more buzz, zest and interest from buyers. They will add a creative and imagina

Source: 10 taglines, endlines, straplines | Zeerk

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

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Social Media, Marketing, Content, Design

I am currently attempting to help a recent startup business with their establishing a branding, marketing and promotional set of efforts. Key within this are questions of design, content and social media channels.

This is so much an online world. That being so for any business even the smallest it is a virtual necessity to have some sort of online presence. The big questions, though, are the where, the what, the when, the how often, and all such! All of it depends who you are trying to reach and what you want to say to them. Who is who needs content at 8am, midday, midnight, 4pm, 6pm, 7.30pm? Who is just looking at the pictures, or the daft video, who needs something substantially informative to react, who just needs that clever tagline? Oddly enough F4mmedia can help with all of that – even if it is just offering advice! We are here to help and hopefully this blog does some of that and points you towards a whole raft of resources to help.

Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there are now a core. Marketing topic(s):Social media strategy. Advice by Dave Chaffey.

Source: Global Social Media Statistics Summary 2016

The social media channels used depend upon a number of different factors:

  • age
  • location
  • interest
  • social grouping

Think about who it is that falls not only within your customer base but who you want to attract! The sort the message, the form of delivery – text, graphic/illustration, video, audio – the channel, the time and all of the other variables that might affect uptake.

As technology and marketing evolve, the job of the content marketer does as well. Today’s professional needs these 4 key skills/traits.

Source: The Skills Today’s Content Marketer Needs – Marketo

Explore the updated History of Content Marketing infographic to gain insight from the past – Content Marketing Institute

Source: The History of Content Marketing [Updated Infographic]

Discover 31 types of content that your audience doesn’t tire of, always has time for, and wants to share with others – Content Marketing Institute

Source: 31 Types of Content We Crave [Infographic]

Source: P-Typography_Zoom.jpg (JPEG Image, 2658 × 2000 pixels) – Scaled (30%)

I have worked on 2 continents in a variety of posts, industrial, commercial and more. I now create video, music, marketing materials as well as perform visually

Source: f4mmedia (f4mmedia) – Sellfy.com

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marketing services, Sheffield, South Yorkshire, content marketing, business video, social media, online marketing, content creation, digital publishing,

Source: f4mmedia Sheffield small business marketing, content creation, design

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Tylio – Enhance Your Social Media – a new channel

For any business, artist, event and all such getting the message out can be quite a task. we all hope to reach those people who will take an interest and we also hope that they will convert into clients, customers, fans, engaged receivers of whatever we do. It is true that there is a wealth of social media and other promotional channels online outside of all of the traditional media – print, radio, tv. The latter are either out of reach or do not do what we need. Recently set up is a nice channel – Tylio – this allows a nice and easy way to put together means of getting the message out there to a whole range of people and other businesses. It allows text, links, photos/illustrations as well as video to be posted. Go on – I dare you – take a look …

Make stunning visuals in seconds with assistance from AI technology. No coding, no templates. Mix content and gain visibility.

Source: Tylio | Enhance Your Social Media with AI-Assisted Web Pages

My Facebook Page | My Twitter | Tylio.com   … and to find me on Linkedin, go here .

Source: Tylio – My Business

Make stunning visuals in seconds with assistance from AI technology. No coding, no templates. Mix content and gain visibility.

Source: Tylio – f4mmedia

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New ideas for the week

Just give the week a little push – here are a few design ideas and resources to help you along. Given that there are always new design styles being created, giving more and more options for your content creation, why not explore …

Download Brother Typography Script today from Font Bundles

Source: Brother Typography Script – Free Font | Font Bundles

Download Habgost Script today from Font Bundles

Source: Habgost Script – Free Font | Font Bundles

Having new resources to hand is extremely time saving and can give you great new ideas. We will try to give you all sorts to look through over coming days, weeks, months …

Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Source: Free Goods Of The Week ~ Creative Market

Introducing ♥ Forever Soulmates ♥ – a fashionable little font duo with a chilled personality. Forever Soulmates is based on the currently

Source: Forever Soulmates Font Duo ~ Script Fonts on Creative Market

INTRODUCTORY PRICING • ONLY $8! Looking for a fun typography font for summer, and some adorable graphics to go with it? Well look no

Source: Melon Mojito Font + Vectors ~ Fonts on Creative Market

Create your own custom branding scenes with our all new Custom Branding Creator. The perfect bundle to help you easily brand yourself, your

Source: Custom Branding Creator- 100+ Items ~ Product Mockups on Creative Market

Small Business Week – 5 – Print and more

Print still has its uses especially for the small business. In the above presentation/e-book you will find what I call the ‘souvenir principle’ explained. Being able to take something material, physical, away with you is a useful reminder of a business, its services and how to contact them or visit their store. Business cards are the obvious example of this. They remain in use constantly these days. It is almost the same for brochures, leaflets and catalogues.

Laptop Folded Business Card Template – Black Edition — Inspired by our original MacBook Pro Laptop Business Card: http://www.graphicdome.com

Source: Laptop Business Card Black Edition ~ Business Card Templates on Creative Market

Creative and modern designs, different styles and shapes, multiple color variations and unlimited layout possibilities is just what makes

Source: Business Card Bundle 50 designs ~ Business Card Templates on Creative Market

It is obviously the case that the design of your business card needs to reflect your brand – it needs to be a real example of you and the business you are running. Here are a few bundles and examples of various styles of business card to make it easier to choose properly.

Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Source: 100 Massive Business Card Bundle ~ Business Card Templates on Creative Market

BIG BROCHURES BUNDLE — This is super bundle of 14 best creative brochures templates for your great works. In this pack you can find

Source: Creative 14 Brochures Bundle ~ Brochure Templates on Creative Market

Get the client with the Rivington Pitch Pack, a pack including 7x Adobe Indesign templates to cover your client interactions from

Source: Rivington Pitch Pack ~ Brochure Templates on Creative Market

Get the client with the Sofia Pitch Pack, a pack including 7x Adobe Indesign templates to cover your client interactions from the

Source: Sofia Pitch Pack ~ Brochure Templates on Creative Market

These are just a few possible choices. Again the style and content needs to reflect your business. It needs to say something about you.

You can find a few design ideas in the Elements series of presentations here.

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… and because it’s friday here are a few other bargains and useful resources:

94% OFF / 2350+ GRAPHIC DESIGN ELEMENTS — In this bundle more than 2350+ different items watercolors, fonts, patterns and objects. It’s 44

Source: 2350+ Graphic Design Elements ~ Illustrations on Creative Market

68 CREATIVE HANDCRAFTED FONTS + 230 HIGH QUALITY TEXTURES & LOTS OF EXTRAS — EXTENDED USE LICENSE INCLUDED!! — Hey guys! I’m super

Source: Font & Texture Bundle – 93% Off ~ Fonts on Creative Market

HOT SUMMER STUFF COLLECTION is a perfect bundle to your design collection. Incredible deal with 85% OFF With this set you can create a

Source: 85% OFF PACK with Extended License ~ Display Fonts on Creative Market

*You will not need to buy another pack in your life, after buy “The Final Bundle” All the updates (New Presentations added) will

Source: The Final Bundle | 31 Presentations ~ Presentation Templates on Creative Market

Have Heart is a set of 2 hand-made marker pen fonts, designed to combine perfectly and allow you to create stunning hand-lettering quickly

Source: Have Heart ~ Script Fonts on Creative Market

 

Small Business Week – 4 – Digital Publishing

Here is another useful option to add to your small business armoury. Creating promotional, explanatory and introductory materials for print is one thing, add to that the same or similar documents available for download or to send via e-mail and you have added further firepower. Such documents can be uploaded to all sorts of sites including your own, or adding the option for people to provide an e-mail address so that you can send such to them. The documents can also be made available in a variety of formats, not just pdf. If you wish ask F4mmedia for help. Take a look at ‘The Souvenir Principle’ available online via Slideshare and Scribd, the principle is the same be it print or digital. These documents are something people can take away with them, in a manner of words, and have them at their fingertips for later viewing.

Indesign Magazine Template FULL PREVIEW HERE : This A4 modern multipurpose Magazine template consist 34 unique pages, easy to edit even for

Source: Indesign Magazine Template #1 ~ Magazine Templates on Creative Market

This is a professional Corporate and Business brochure that can be used for any type of industry. The modern corporate colour theme and

Source: Brochure Template InDesign 03 ~ Brochure Templates on Creative Market

This is a Business Proposal templete created using InDesign CS4 – CS6 . The file is completely editable, all of the fonts used are free and

Source: Indesign Proposal Template ~ Brochure Templates on Creative Market

This premade ebook design is great for all you DIYers that need a professional touch on your opt-in or ebook. This is a great cost effective

Source: Enchanted Indesign Ebook Template ~ Presentation Templates on Creative Market

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Premium free font available each week exclusively from Font Bundles Grab your free fonts for a limited time only

Source: Free Font of The Week | Font Bundles

Case study 5 – style is half the message

Style = colour choices + font choices + background + design + illustration +

The images you present to potential clients or customers say something deep about your business. Design gives you a particular place within the marketplace.

25 Beautiful Branding and Identity Design ideas for your inspiration.

A cornerstone of any design or series of designs is the palette used. Your key colours say a lot about you and your company – take a look at the following …

Mobile Designing Color Trends with Examples.

The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today.

How do colors affect purchases? Infographic.

True Colors Infographic – Breakdown of Color Preferences by Gender.

Font use is a maor element of how you say something.

2013 Font Trends ~ Creative Market Blog.

Why Typographic Voice Matters to Your Brand | Paper Leaf Design.

Choose The Right Font – A Practical Guide To Typography On The Web | Best PSD to HTML.

… and then to style per se …

In previous posts I have shown examples of certain styles popular at present – flatstreet1

channelset

cityearthtone1

cartoon3

big picture ex1

big picture city style

business website design f4mmedia

f4mmedia business website 3

business website f4mmedia 2

business quote f4mmedia

splashflat f4mmedia

trip design 3

trip design aro

sunday912futurhoodav

trip design 1

africadep1

14days

landlordservicesb4a

park3key keybrand b1

diagcover2tripleone1

Quite an assault on the senses isn’t it. The point is to decide who and what your targets are. Ask yourself the question – what sort of image and lettering fits with all of that – who you are trying to reach, what you are trying to say, how you want to show yourself as a company to those prospects – then do it – complete the equation.

Free High-Quality Business Card Templates PSD | Professional Business Card | Graphic Design Inspiration.

Designing Above The Fold – Is It Still Relevant?.

10 Crucial Lessons From History’s Greatest Graphic Designers | Co.Design | business + design.

Styles and designs for each company and industry vary – for the music and entertainment side of things, for example, check out colours heard the sister blog to this one.