Small to Large – Business structure and approach

There are a couple of joking metaphors that I use concerning business structures and their approaches.  When it comes to marketing for your small business you can take a number of approaches:

  • you can be firmly DIY, which is Ok but perhaps you might have a bit more chance giving someone else some input, a different and perhaps fresh pair of eyes, different ideas and possibly some experience
  • you can go full on corporate and use a big or at least a big-ish agency, tons of experience, resources, outlets and so on, but then you get all of the hefty pricing, sometimes inflexibility and probably not so much direct and intense concentration on you, your business and its partiicularities
  • you can go small and local.

… and now to the metaphors …

I have often likened a lot of big corporate operations, basically many decent sized businesses to a tree full of monkeys:

down at the bottom there are hoards of monkeys doing the majority of the hard work, endelessly passing the fruit up the tree but when they look up what is the only thing they see – a wall of monkeys asses.

The small business like f4mmedia I tend to liken to a merry-go-round:

it may not always be going fast, providing a thrill every second, making you squeal with excitement, but there are people beside you and some at your back and you see all-sorts of things as you go round and move.

I tend to liken f4mmedia to a cornershop, which is why I use the tagline – the cornershop of content creation. What you get is that friendly, approachable, admittedly every once in a while grumpy guy behind the counter trying to provide just what you need, knowing you, usually with something for everyone and then if it’s not on the shelf ready to go and get it for you. As we say, we come with everything apart from Arkwright’s till – Open all hours reference for those who don’t know – classic UK comedy!

marketing@f4mmedia.com

design@f4mmedia.com

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f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – something for everyone

Source: f4mmedia | Font Bundles

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10 inspirational graphic design trends for 2018

OK! so these are among the big guys but even if you are a small business why not spruce up your presence? Most of us, even the smallest of businesses have an online presence, perhaps also in print etc. Giving that presence proper illustration provides your brand with a real and interesting backdrop. Design is landscaping for your branding and your marketing. It is also more immediate providing visual triggers and supporting visualisation for your message. Admittedly design trends have a way of moving on, sometimes slowly, sometimes not, but these changes, this movement in the decoration of the market gives you the flag to move on with your branding and marketing as well!

2018 will be a year of modernizing design trends. Check out these 10 inspirational graphic design trends to add some contemporary flair to your designs.

Source: 10 inspirational graphic design trends for 2018 – 99designs

https://www.creativebloq.com/features/graphic-design-trends-for-2018

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f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – something for everyone

Source: f4mmedia | Font Bundles

 

Infographics – some marketing basics

Do you have a referral program for your business? Referrals are excellent leads because they’re presold on your products and services.

Source: Referrals: Your Untapped Source for Generating Leads [Infographic]

Email marketing remains an effective method for lead generation. Here are the unwritten rules of email marketing and best practices so you get results.

Source: The Unwritten Rules of Email Marketing [Infographic]

Fonts For Designers 2018

Different styles of fonts send different sorts of messages, they add a different feel. What sort of message do you want to send? Clean and corporate? Comfortable, homely and somewhat informal? Arty, future looking, with that extra swish? Handmade but with grace and pizazz?

Do you love free fonts the way I do? If so, then you’re going to enjoy my list of the 20 best free handwritten fonts for you to use in your 2018 handmade design

Source: 20 Best Free Handwriting Fonts For Designers 2018

If you’re creating a logo for a brand, here are 33 amazing modern sans serif fonts that you might want to use in your project.

Source: 33 Modern Sans Serif Fonts That Are Perfect For Logo Design

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Your Website – Infographic – SEO, putting your business forwards

Even the smallest of businesses can make use of a website. An online presence is a must these days – website, social media and more. Having them is one thing, doing it right is another entirely. Take some time! Get some help! Look around you!

Content is a large part of it but not the whole thing. SEO and general design are two other elements that need doing well and at times changing because the rules change on a regular basis.

Does your business website suffer from a high bounce rate? Is it failing to generate the conversions you had hope for?

Source: 10 Reasons Visitors Hate Your Website – Infographic

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Are you just getting started with an SEO strategy for your website? Need help choosing and using the best keywords for your business?

Source: How to Choose SEO Keywords – Infographic

Are you struggling to get your website onto the first page of Google? Want to know if you’re making mistakes that are screwing up your rankings?

Source: 40 SEO Mistakes to Avoid – Infographic

Do you like to stay up to date with Google’s algorithm updates? Want to know how their recent changes could affect your 2018 SEO strategy?

Source: Google’s SEO Updates 2017 – Infographic

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Professional commercial cleaning & facilities services with a difference.

S3e are a social enterprise, not for profit company committed to investing back into people and communities.

Digital Marketing- Your Marketing Strategy

Aside from the fact that we can help with all of this – marketing@f4mmedia.com, design@f4mmedia.com, publishing@f4mmedia.com …

here are a few ideas and resources to help you along the way…

In these times we need to do a lot to get our message across. Although things such as print took a dive in terms of interest a while ago it has revived in terms of its usefulness but it needs to sit beside the wide potential of the online, digital elements of your overall message. Having a website to refer to is a must, as well as having a business card or introductory flyer or brochure you can hand to people in passing. Each stands as a reference point giving a clear way or many that people can get in touch, to ask questions, clarify things, enquire about products or services, make an order. In each case, be it your business card, your bifold or trifold, your landing page and those that follow, as well as your social media channels, each needs to look right and not some tawdry mess thrown together by some ridiculous amateur. Having an idea of current design styles is a useful thing, similarly using reasonably and fitting text styles fits with it all. Print and websites act as foundational reference points, the building blocks of your business and its presence, social media is your way of continuing the conversation, adding further stories, giving you a real building that can be seen from a distance. Making it all more than just a few words gives your presence real texture – so add images, photos, video, perhaps sound via a podcast or music and voice-over to your video.

„Digital Marketing“ is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like „it is related to…

Source: 10 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy

Instagram is a powerful tool for marketers to use to reach target audiences. In this infographic, you’ll learn 139 facts about Instagram you should know.

Source: 139 Facts About Instagram

As 2018 planning is ramping up, there are 3 social media marketing trends that you should play close attention to.

Source: 3 Social Media Marketing Trends to Watch in 2018

Hashtags can be an effective way to boost your brand message – here are six tips on how to maximize your brand hashtag use.

Source: 6 Ways to Optimize Hashtags for Business [Infographic]

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Lisa Marcyes, Senior Social Media Marketing Manager at Marketo, gives 3 ways to help you choose the best social network for your brand including 50 stats.

Source: 50 Stats to Help You Choose The Right Social Networks for Your Brand