Content, Design trends, Style – Social Media Marketing – 3

We don’t just talk about marketing, design, social media and content – we do it all for small businesses and others – get in touch, and in the mean time here are a few other ideas …

I will write a series of short, pithy, useful pieces of text that can be used for graphics, social media and other online and offline marketing. Similar to slogans they will add to your branding and marketing – giving you more buzz, zest and interest from buyers. They will add a creative and imagina

Source: 10 taglines, endlines, straplines | Zeerk

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

Source: f4mmedia | Content Marketing | Fiverr

Here’s the point of emphasis… That’s the theme this month. This collection of trends focuses on adding emphasis to the design with specific detailing from italics to split screens to stark, minimalist backgrounds paired with a trick or two. Here’s what’s trending in design this month: 1. Split Screens Split screen design was something that started gaining traction in mid-2016 and now it is a big deal. Browse through collections of website design and split screen outlines are everywhere. What’s nice is how quickly the style has evolved. Early split screen designs featured mostly symmetrical designs with a yin and yang style aesthetic. The new split screens have a more “anything goes” feel to them. The three examples below show three very different ways to use the same trend. Rency uses a split design to contain a loop video and the main navigation. The contrast between the white area and red is stark and forces the eye across the screen. It also ensures the user will find the

Source: Essential design trends, March 2017 | Webdesigner Depot

Source: A Forecast of 2017 Web Design Trends | Elegant Themes Blog

Source: PANTONE Releases Its List Of Top Trending Colors For Autumn 2017 – DesignTAXI.com

Ever wondered when is the optimal time to post on social media? Which days and times are going to yield you maximum exposure or which days and times are going to diminish your marketing strategy by…

Source: Best Day & Time to Post on Social Media [Infographic] – The Internet Marketing Guy

The Adobe-Econsultancy Digital Intelligence Briefing shows marketerscontinuing to prioritise customer experiences

Source: The most important digital marketing trends in 2017

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Content, Design, Styles – Social Media Marketing – 1

Need help with your Linkedin Profile? LinkedIn is a great tool for B2B and Job Searches. Here’s a LinkedIn cheat sheet that can help you use it effectively.

Source: The Ultimate LinkedIn Cheat Sheet [Infographic]

Different social media sites offer different virtues for your business. Here’s how to optimize each one based on when you post.

Source: The Best (And Worst) Times To Post On Social Media (Infographic) | Fast Company | Business + Innovation

  Created by Towergate Insurance.

Source: Color in branding: What does it say about industry? – Creative Tim’s Blog

I will write a series of short, pithy, useful pieces of text that can be used for graphics, social media and other online and offline marketing. Similar to slogans they will add to your branding and marketing – giving you more buzz, zest and interest from buyers. They will add a creative and imagina

Source: 10 taglines, endlines, straplines | Zeerk

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Content – Design, Styles, Marketing – 6

The colour you use adds not only emotion but points to other basic areas of meaning. It is part of the message. It has its own psychology.

There is a real difference in the effects that, for example, a bright, full, basic colour will have upon someone looking at your content in comparison with that provoked by a softer, gentler, perhaps pastel shade will generate. There is a difference between the strident, blaring simplicity of one and the more subdued suggestions of the other. This can and should be echoed in the accompanying text. Are you shouting a statement or telling a story perhaps with a little decoration? Are you making a plain statement or suggesting a scene, a background, gesturing towards a series of feelings.

Color Theory 101: The Basics at Line25, your #1 web design blog.

Source: Color Theory 101: The Basics

Choosing a Palette in Photography.

Source: The Influence of Color. – The Art of Photography – Medium

Similarly your choice of illustration – accompanied by its own palette and the emotions it brings along – makes a statement, it aids in telling the story, it also suggests what all of your content should be bringing to the table. You are looking to have particular groups, segments of the viewing public relate to your content in an effectively positive way. One should reinforce the other and so on – colour, image, text, channel, timing.

Top 10 Predicted Design Trends for 2017 at Line25, your #1 web design blog.

Source: Top 10 Predicted Design Trends for 2017

 

We recap 2016’s biggest stories, predict trends for 2017, celebrate the music of George Michael, share rants, raves, and more – Content Marketing Institute

Source: Google, Facebook to Purchase Content in 2017

This is the most comprehensive list of Twitter Marketing Tips on earth.Whatever your goals are, you’ll love this list!

Source: Twitter Marketing Tips: The Complete List – Get More Twitter Followers Boost your Twitter Marketing

small business owner creating content, graphics, marketing, also dj, vj and more

Source: des bate (@f4mmedia) • Instagram photos and videos

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Content – Design, Styles, Marketing – 4

The messages you put out there in support of your business are not just bits and pieces of marketing, they come together as the whole story that is your branding. So, what story fits best with the people you are trying to reach – your targets? When you have decided upon the style of story, how can you decorate it to give it more impact?

Where you have a more thoughtful target group it may be useful to use a gentler narrative. Then to this sort of message you can add artier, crafted images with a gentle palette.

For those people who have less time and a more pressing life – your story and imagery needs, often, to be more direct and have brighter more direct colours in use.

Sometimes a natural background, even muted can make the point. Then using a soft, soft palette having your typography tell the story, at least in its emotive details can do the trick.

Sometimes the choice to be made is between the fully frontal business image and the imaginatively crafted art-based image. One shows that you are all business, the other, all creative imagination. Your backstory can be many things – every business and its surroundings, geographic, economic and mercantile, they are all different. Telling that story can be quite different, rather than a simple clone of this or that. In just the same way each particular element of your target audience, your target customer base, they may have similarities, but they also have slight but particular pieces of the purely individual. Make it resonate.

Do you ever find yourself noticing that a certain design element just keeps popping up? Even those tiny details that look somewhat insignificant can be indicators of design trends. That is particularly true with the elements in this month’s roundup. Each of these trends—white edges framing a web design, cinemagraphs and tiny loading animations—are seemingly simple details that enhance the visual experience for users. Here’s what’s trending in design this month: 1) White edges More web designs are using white edges or framing around the perimeter of the design in the web browser. It’s a new twist on an old idea when more websites were built to certain sizes and framing was used for odd browser widths. It’s something that faded as more designers opted for responsive, full-width designs. The new twist with framing is interesting and is a nice way to create a canvas for the design. Most of the sites using this trend include a white—common, but not mandatory—edge around the design.

Source: Essential design trends, December 2016 | Webdesigner Depot

Kayleigh by Font Bundles Store available for $8.00 at FontBundles.net

Source: Kayleigh by Font Bundles Store | Font Bundles

The mythic color standards company says it selected the bright, natural color as a counterpoint to the murky political climate around the world.

Source: Greenery: Pantone hopes its 2017 color of the year will improve our gloomy mood— Quartz

Please like the page – Source: F4mmedia

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yes! we can all find a use for wood here and there – here is a range of textures, patterns -.png, .pat, .eps, .jpg – great for any project needing colour and texture, that natural feel but with a litt

Source: new wood old wood for free | f4mmedia – Sellfy.com

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Resources, design, styles

If you want to reach your target audience it is useful to have not only the right message being put out there – you need to present it in a very particular way. Perhaps you could style it in a way that is familiar to those people or businesses. But then again, perhaps you could do something that will catch their eye, use a style that they will certainly notice. It may be something not quite so comfortable for them but gives them pause for thought. To do any of this you will need the right resources to deal with the work yourself or someone to do it for you (and yes you can talk to us about this – check out our site on wix – f4mmedia, we can and will help pretty much no matter who you are or where you are).

backgrounds and illustrations – jpg, eps, psd – floral and leaf based – something to add imaginative colour and design to your projectsthis may be cheap or free for a whilea mega bundle

Source: flower and leaf for free | f4mmedia – Sellfy.com

I do have a bit of a thing about leaves – you will find a few leaf based resources on the sellfy site.

Part of what you can do is to use video. Here are some animated patterns which could help in your creations.

here are a few patterns, animated for use in your projects, use them as background, overlay, trim and crop to suit

Source: animated patterns | f4mmedia – Sellfy.com

Source: Color in design: Designers choose every color we see on the internet to manipulate our behavior — Quartz

In this guide I want to talk about the importance of font pairing in web design and share a few tips and patterns you can follow.

Source: Design Patterns For Pairing Typography Styles On The Web

colourshape

Here are leaf images combined with two quite different sorts of fonts. Sit and think about what you want to achieve – the delivery is important, just as the actual item(s) being sent. What style, what typography, what palette, what tagline  – these are all things I have said before.

pastel

a variety of patterns and other resources for photoshop, illustrator and more, .eps, .psd, .pat, .png, .jpg – a bundle full of colour – something for so many of your projects – exciting, strange, imag

Source: Wild Colours | f4mmedia – Sellfy.com

In this exclusive feature, our experts select the 11 best new typefaces of 2016.

Source: The Best New Typefaces of 2016 (So Far, Anyway) – Print Magazine

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Content, Design, Marketing

Getting your message out there needs usually proper decoration – it needs supporting content, something to give a general background, a setting, a visual re-affirmation of what is being said. Hero headers, scenes, mock-ups are just part of all of that. They help to give proper location to the whole branding effort – it is placed, rather than allowed to wander without purpose.

Here are some great free PSD mockup scene creators that come with 50+ ready-made mockup/scene templates and over 400 individual items in total!

Source: 40 PSD Mockup Scene Creators | Free and Premium| Over 1K+ Objects

Then in anything you do, design wise, it is sensible to follow a particular palette. Just as design styles have their own fashions, alongside the accompanying typography, your colour scheme has its own set of trends as well as well understood psychology.

The idea is to create a color palette that grabs the attention of users, sets the right mood for a project and helps deliver content effectively.

Source: How to Create a Perfect Color Scheme [Infographic] – Designmodo

more patterns for your use – well coloured, with a hint of grafitti- urban but not too extreme

Source: graf pattern bundle | f4mmedia – Sellfy.com

Wood surface imagery, patterns, backgrounds, textures – all adding an arty feel wherever you apply them. A range of file types to help. Moments of grunge, delicate colouring, roughness, grain, shape,

Source: Wood Surface | f4mmedia – Sellfy.com

But then does your content have to be either text or image? Video is increasingly used and useful in getting messages across and adding a suitable extra dimension to your efforts.

Video is taking content marketing by storm, but you’ll have to do more than just make one to realise its full potential

Source: Why online video is the future of content marketing | Guardian Small Business Network | The Guardian

Design week – 6 – Palettes plus

In this article, you won’t see a single color wheel. Instead it shows you a simple color selection workflow that you can use in your next web project.

Source: A Simple Web Developer’s Guide To Color – Smashing Magazine

Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another. This is the first in a three-part series on color theory. Here we’ll discuss the meanings behind the different color families, and give some examples of how these colors are used (with a bit of analysis for each). In Part 2 we’ll talk about how hue, chroma, value, saturation, tones, tints and shades affect the way we perceive colors. And in Part 3 we’ll discuss how to create effective color palettes for your own designs.

Source: Color Theory for Designers, Part 1: The Meaning of Color – Smashing Magazine

Color Lisa is a curated list of color palettes based on masterpieces of the worlds greatest artists. Each palette was painstakingly created by color obsessed designers, artists, museum curators, and masters of color theory.

Source: Color Lisa – Curated Color Palette Masterpieces

Source: Impalette | Scan Images for Dominant Pantone Colors and Generate a Color Palettes

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