The emotional response

A few thoughts for you …

When you are getting your message out there – marketing your products or services, adding a thread to your branding – much of what you are attempting is to elicit and emotional response. You are hoping that emotion will make the experience memorable and keep you and your product, service or brand well within reach of the viewers mind’s eye.

As is obvious, there are a number of emotions that it would be possible to generate via your content, many but not all have a use in the marketing process. The sorts of response you are probably looking for include – a smile, gentle or broad, a nod, possibly with a grunt of agreement, a tilt of the head, a questioning look, a laugh, faint or deep, chuckle, titter or belly, a nod, an ‘mmm’ of agreement, and there are more. Each indicates an emotional response. It is your hope that memory accompanies these responses.

The above is an urban image with retro inline typography. It will resonate with particular people – the night time setting, the colouration, each add for one or more slices of the public to react positively.

Here we have a phone, a flower, a tidy handwritten font. This is a clean image possibly resonating with both men and women, a hint of informality from the font adds a personal touch, the rose and the smartphone indicate particular means. Who will agree with this image?

Here the urban along with a muted palette says what to whom?

A watercolour flower along with a plain message again written in a handwritten font, something comfortable, homely, but still with its own brightness which sits well with its directness. Will this sit well upon a tidy family dinner table or in a quiet living room?

Does this have to be described? Is this not clear, distinct in its own direct statement to the world of business, its palette and scene directly indicating the city?

Muted, a hint of negative space, reduced palette, thoroughly modern font. Who will this speak to and in what way?

Pointing towards the retro with a typography nodding in a similar direction, there are those of us who can feel that design scheme well, the reminiscent, the returning, the familiar.

In each case every element works with the other to elicit a particular response and is more accessible to particular groups of people – age ranges, gender, background, earning levels, interests, and so on. Typography, colour palette, image style, text, each has a part to play. If you then combine that with the channel and time it appears you have something of a complete picture and a potential plan – perhaps even ‘a cunning plan’. This is what we do and can do for you! We plan, we design, we write, we post, we print … We can do it for you!

I will write a series of short, pithy, useful pieces of text that can be used for graphics, social media and other online and offline marketing. Similar to slogans they will add to your branding and marketing – giving you more buzz, zest and interest from buyers. They will add a creative and imagina

Source: 10 taglines, endlines, straplines | Zeerk

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

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Social Media, Marketing, Content, Design

I am currently attempting to help a recent startup business with their establishing a branding, marketing and promotional set of efforts. Key within this are questions of design, content and social media channels.

This is so much an online world. That being so for any business even the smallest it is a virtual necessity to have some sort of online presence. The big questions, though, are the where, the what, the when, the how often, and all such! All of it depends who you are trying to reach and what you want to say to them. Who is who needs content at 8am, midday, midnight, 4pm, 6pm, 7.30pm? Who is just looking at the pictures, or the daft video, who needs something substantially informative to react, who just needs that clever tagline? Oddly enough F4mmedia can help with all of that – even if it is just offering advice! We are here to help and hopefully this blog does some of that and points you towards a whole raft of resources to help.

Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there are now a core. Marketing topic(s):Social media strategy. Advice by Dave Chaffey.

Source: Global Social Media Statistics Summary 2016

The social media channels used depend upon a number of different factors:

  • age
  • location
  • interest
  • social grouping

Think about who it is that falls not only within your customer base but who you want to attract! The sort the message, the form of delivery – text, graphic/illustration, video, audio – the channel, the time and all of the other variables that might affect uptake.

As technology and marketing evolve, the job of the content marketer does as well. Today’s professional needs these 4 key skills/traits.

Source: The Skills Today’s Content Marketer Needs – Marketo

Explore the updated History of Content Marketing infographic to gain insight from the past – Content Marketing Institute

Source: The History of Content Marketing [Updated Infographic]

Discover 31 types of content that your audience doesn’t tire of, always has time for, and wants to share with others – Content Marketing Institute

Source: 31 Types of Content We Crave [Infographic]

Source: P-Typography_Zoom.jpg (JPEG Image, 2658 × 2000 pixels) – Scaled (30%)

I have worked on 2 continents in a variety of posts, industrial, commercial and more. I now create video, music, marketing materials as well as perform visually

Source: f4mmedia (f4mmedia) –


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marketing services, Sheffield, South Yorkshire, content marketing, business video, social media, online marketing, content creation, digital publishing,

Source: f4mmedia Sheffield small business marketing, content creation, design




Tylio – Enhance Your Social Media – a new channel

For any business, artist, event and all such getting the message out can be quite a task. we all hope to reach those people who will take an interest and we also hope that they will convert into clients, customers, fans, engaged receivers of whatever we do. It is true that there is a wealth of social media and other promotional channels online outside of all of the traditional media – print, radio, tv. The latter are either out of reach or do not do what we need. Recently set up is a nice channel – Tylio – this allows a nice and easy way to put together means of getting the message out there to a whole range of people and other businesses. It allows text, links, photos/illustrations as well as video to be posted. Go on – I dare you – take a look …

Make stunning visuals in seconds with assistance from AI technology. No coding, no templates. Mix content and gain visibility.

Source: Tylio | Enhance Your Social Media with AI-Assisted Web Pages

My Facebook Page | My Twitter |   … and to find me on Linkedin, go here .

Source: Tylio – My Business

Make stunning visuals in seconds with assistance from AI technology. No coding, no templates. Mix content and gain visibility.

Source: Tylio – f4mmedia


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New ideas for the week

Just give the week a little push – here are a few design ideas and resources to help you along. Given that there are always new design styles being created, giving more and more options for your content creation, why not explore …

Download Brother Typography Script today from Font Bundles

Source: Brother Typography Script – Free Font | Font Bundles

Download Habgost Script today from Font Bundles

Source: Habgost Script – Free Font | Font Bundles

Having new resources to hand is extremely time saving and can give you great new ideas. We will try to give you all sorts to look through over coming days, weeks, months …

Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Source: Free Goods Of The Week ~ Creative Market

Introducing ♥ Forever Soulmates ♥ – a fashionable little font duo with a chilled personality. Forever Soulmates is based on the currently

Source: Forever Soulmates Font Duo ~ Script Fonts on Creative Market

INTRODUCTORY PRICING • ONLY $8! Looking for a fun typography font for summer, and some adorable graphics to go with it? Well look no

Source: Melon Mojito Font + Vectors ~ Fonts on Creative Market

Create your own custom branding scenes with our all new Custom Branding Creator. The perfect bundle to help you easily brand yourself, your

Source: Custom Branding Creator- 100+ Items ~ Product Mockups on Creative Market

Small Business Week – 5 – Print and more

Print still has its uses especially for the small business. In the above presentation/e-book you will find what I call the ‘souvenir principle’ explained. Being able to take something material, physical, away with you is a useful reminder of a business, its services and how to contact them or visit their store. Business cards are the obvious example of this. They remain in use constantly these days. It is almost the same for brochures, leaflets and catalogues.

Laptop Folded Business Card Template – Black Edition — Inspired by our original MacBook Pro Laptop Business Card:

Source: Laptop Business Card Black Edition ~ Business Card Templates on Creative Market

Creative and modern designs, different styles and shapes, multiple color variations and unlimited layout possibilities is just what makes

Source: Business Card Bundle 50 designs ~ Business Card Templates on Creative Market

It is obviously the case that the design of your business card needs to reflect your brand – it needs to be a real example of you and the business you are running. Here are a few bundles and examples of various styles of business card to make it easier to choose properly.

Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Source: 100 Massive Business Card Bundle ~ Business Card Templates on Creative Market

BIG BROCHURES BUNDLE — This is super bundle of 14 best creative brochures templates for your great works. In this pack you can find

Source: Creative 14 Brochures Bundle ~ Brochure Templates on Creative Market

Get the client with the Rivington Pitch Pack, a pack including 7x Adobe Indesign templates to cover your client interactions from

Source: Rivington Pitch Pack ~ Brochure Templates on Creative Market

Get the client with the Sofia Pitch Pack, a pack including 7x Adobe Indesign templates to cover your client interactions from the

Source: Sofia Pitch Pack ~ Brochure Templates on Creative Market

These are just a few possible choices. Again the style and content needs to reflect your business. It needs to say something about you.

You can find a few design ideas in the Elements series of presentations here.


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… and because it’s friday here are a few other bargains and useful resources:

94% OFF / 2350+ GRAPHIC DESIGN ELEMENTS — In this bundle more than 2350+ different items watercolors, fonts, patterns and objects. It’s 44

Source: 2350+ Graphic Design Elements ~ Illustrations on Creative Market


Source: Font & Texture Bundle – 93% Off ~ Fonts on Creative Market

HOT SUMMER STUFF COLLECTION is a perfect bundle to your design collection. Incredible deal with 85% OFF With this set you can create a

Source: 85% OFF PACK with Extended License ~ Display Fonts on Creative Market

*You will not need to buy another pack in your life, after buy “The Final Bundle” All the updates (New Presentations added) will

Source: The Final Bundle | 31 Presentations ~ Presentation Templates on Creative Market

Have Heart is a set of 2 hand-made marker pen fonts, designed to combine perfectly and allow you to create stunning hand-lettering quickly

Source: Have Heart ~ Script Fonts on Creative Market


Small Business Week – 4 – Digital Publishing

Here is another useful option to add to your small business armoury. Creating promotional, explanatory and introductory materials for print is one thing, add to that the same or similar documents available for download or to send via e-mail and you have added further firepower. Such documents can be uploaded to all sorts of sites including your own, or adding the option for people to provide an e-mail address so that you can send such to them. The documents can also be made available in a variety of formats, not just pdf. If you wish ask F4mmedia for help. Take a look at ‘The Souvenir Principle’ available online via Slideshare and Scribd, the principle is the same be it print or digital. These documents are something people can take away with them, in a manner of words, and have them at their fingertips for later viewing.

Indesign Magazine Template FULL PREVIEW HERE : This A4 modern multipurpose Magazine template consist 34 unique pages, easy to edit even for

Source: Indesign Magazine Template #1 ~ Magazine Templates on Creative Market

This is a professional Corporate and Business brochure that can be used for any type of industry. The modern corporate colour theme and

Source: Brochure Template InDesign 03 ~ Brochure Templates on Creative Market

This is a Business Proposal templete created using InDesign CS4 – CS6 . The file is completely editable, all of the fonts used are free and

Source: Indesign Proposal Template ~ Brochure Templates on Creative Market

This premade ebook design is great for all you DIYers that need a professional touch on your opt-in or ebook. This is a great cost effective

Source: Enchanted Indesign Ebook Template ~ Presentation Templates on Creative Market


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Premium free font available each week exclusively from Font Bundles Grab your free fonts for a limited time only

Source: Free Font of The Week | Font Bundles

Small Business Week – 3 – Design and Content

Source: — Discounted design bundles with extended license! | Creative Flat Illustrations

920 LOGOS MEGA BUNDLE FOR LIMITED TIME ONLY!!! – PRICE FOR A FEW DAYS: $29 – Then price will be: $35 Wow!! This BUNDLE is going to be the

Source: 920 Logos Mega Bundle ~ Logo Templates on Creative Market

INTRODUCING FONT & GRAPHIC BUNDLE Hello! All beautiful fonts crafted carefully with full attention to details. These fonts are perfect

Source: Font & Graphic Bundle – 95% off ~ Script Fonts on Creative Market

from a painted wall on to providing resources for you and your projects, enjoy, in .eps, .pat, .psd, .pat – something many with a load of colour and texture

Source: against the wall | f4mmedia –

Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Source: Free Goods Of The Week ~ Creative Market


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