Content is all important for your marketing efforts. Saying something directly is one thing and works for some occasions, giving the whole message a little decoration and telling a stroy, at least in part, is more usual these days. You need to say it right for the audience you are trying to reach and it is all a lot better if you add something interesting graphically and even better with video.
Here are a couple of simple promos I did for projects within the entertainment world.
You can make simple promos or adverts, there is also the option of making video banners or using video backgrounds for your site. As marketing tools videos have the same range as graphics or illustrations:
- they can be simply or basically informative
- they can be illustrative of a product or service
- perhaps they can show some new offer
- they can go beyond all of such and be part of your brand storytelling
Whichever form or use they need to be a good example of what you are about. They need to have your style, or the style of those you are looking to address or attract. They need resonance.
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