Digital Marketing Trends for 2018

 

Are you fed up of watching your competitors succeed online? Want to know the techniques they are more than likely using to achieve success?

Source: 9 Digital Marketing Trends for 2018 – Infographic

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Source: Blogarama – #1 Blog directory

Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweetin

Source: Twitter’s New Rules & Alternatives to Meet Edgar & Quuu

On a typical Google search, which results stand out most? The answer may surprise you. Understand Google search page results info with this infographic.

Source: Google Search Page Results [Infographic]

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Small to Large – Business structure and approach

There are a couple of joking metaphors that I use concerning business structures and their approaches.  When it comes to marketing for your small business you can take a number of approaches:

  • you can be firmly DIY, which is Ok but perhaps you might have a bit more chance giving someone else some input, a different and perhaps fresh pair of eyes, different ideas and possibly some experience
  • you can go full on corporate and use a big or at least a big-ish agency, tons of experience, resources, outlets and so on, but then you get all of the hefty pricing, sometimes inflexibility and probably not so much direct and intense concentration on you, your business and its partiicularities
  • you can go small and local.

… and now to the metaphors …

I have often likened a lot of big corporate operations, basically many decent sized businesses to a tree full of monkeys:

down at the bottom there are hoards of monkeys doing the majority of the hard work, endelessly passing the fruit up the tree but when they look up what is the only thing they see – a wall of monkeys asses.

The small business like f4mmedia I tend to liken to a merry-go-round:

it may not always be going fast, providing a thrill every second, making you squeal with excitement, but there are people beside you and some at your back and you see all-sorts of things as you go round and move.

I tend to liken f4mmedia to a cornershop, which is why I use the tagline – the cornershop of content creation. What you get is that friendly, approachable, admittedly every once in a while grumpy guy behind the counter trying to provide just what you need, knowing you, usually with something for everyone and then if it’s not on the shelf ready to go and get it for you. As we say, we come with everything apart from Arkwright’s till – Open all hours reference for those who don’t know – classic UK comedy!

marketing@f4mmedia.com

design@f4mmedia.com

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Source: Blogarama – #1 Blog directory

f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – something for everyone

Source: f4mmedia | Font Bundles

Take a look at web design trends in 2018

As with all forms of design styles, trends – all of it, changes on a regular basis. Keeping yourself and your business up to the minute can be a stress, not just in terms of the effort redoing things on a regular basis but keeping fully abreast of what is going on, what styles are working, what styles are converting.

As a space of ideas, fresh design and inspiration, the internet is a space which is constantly changing and evolving.  As designers add new elements of imagination each and every day, there is no w…

Source: Have you noticed these web design trends in 2018?

What do you want to say with your website?

Who do you want to reach?

What do you want to put before your potential clients/customers?

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Source: Blogarama – #1 Blog directory

Are you looking for ways to improve your business website? Want to create landing pages that convert more visitors into customers?

Source: 6 Factors for a High Converting Web Page – Infographic

If you need a little content then talk to us – we can help with design needs, content and all sorts of things –

marketing@f4mmedia.com

design@f4mmedia.com

2018 marketing strategy – social media and more

Organize your 2018 plan and get ahead of the competition

Source: 5 articles to help your brand craft a 2018 marketing strategy

In comparison –

The top 10 trends driving marketing in 2017

Source: The top 10 trends driving marketing in 2017

2018 will finally be the year that CMOs maximize the potential of social media

Source: 2018 marketing predictions from the C-Suite

Are you looking for ways to achieve greatness on social media? Want to create posts that go viral and generate massive engagement and website traffic?

Source: 8 Secrets to Going Viral on Social Media – Infographic

Are you in the process of starting a new business? Want to know the marketing techniques you should use to promote your products or services?

Source: 5 Indispensable Marketing Techniques – Infographic

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Source: Blogarama – #1 Blog directory

Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweetin

Source: Twitter’s New Rules & Alternatives to Meet Edgar & Quuu

Digital marketing trends 2018

Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms, which is why it’s critical for marketers to keep up-to-date with the latest developments in the social media space.

Source: 5 digital marketing trends that will shape your 2018

 

New twitter rules will affect us all –

  • the recent introduction of 280 characters means more detailed messaging, bigger story outlines
  • new posting rules stopping repeat posting of tweets
  • outlawing multiple accounts using same posts

Social media marketers react to Twitter’s new rule restricting simultaneous tweets with identical content across multiple accounts.

Source: How Twitter’s latest policy update to stop spam & malicious content is impacting brands

So! perhaps we will have to rely more upon actual hands on, creative social media posting and a little less on letting the bots, the AI, apps and endless repetition taking the lead. Strange! more work to do then.

… and from last year some predictions –

2018 is right around the corner; are you ready for the upcoming social media trends? Experiment with these trends for a winning new year.

Source: 11 Social Media Trends to Watch Out For in 2018

Trying to stay ahead in 2018? We’ve identified the hottest social media trends for 2018 so you can get them implemented right after the new year.

Source: Social Media Marketing in 2018: 8 Trends To Keep Your Eyes On

What’s on the horizon for Twitter in 2017? Here are our predictions.

Source: 7 Predictions for Social Media Marketing on Twitter in 2018

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Source: Blogarama – #1 Blog directory

Digital Marketing- Your Marketing Strategy

Aside from the fact that we can help with all of this – marketing@f4mmedia.com, design@f4mmedia.com, publishing@f4mmedia.com …

here are a few ideas and resources to help you along the way…

In these times we need to do a lot to get our message across. Although things such as print took a dive in terms of interest a while ago it has revived in terms of its usefulness but it needs to sit beside the wide potential of the online, digital elements of your overall message. Having a website to refer to is a must, as well as having a business card or introductory flyer or brochure you can hand to people in passing. Each stands as a reference point giving a clear way or many that people can get in touch, to ask questions, clarify things, enquire about products or services, make an order. In each case, be it your business card, your bifold or trifold, your landing page and those that follow, as well as your social media channels, each needs to look right and not some tawdry mess thrown together by some ridiculous amateur. Having an idea of current design styles is a useful thing, similarly using reasonably and fitting text styles fits with it all. Print and websites act as foundational reference points, the building blocks of your business and its presence, social media is your way of continuing the conversation, adding further stories, giving you a real building that can be seen from a distance. Making it all more than just a few words gives your presence real texture – so add images, photos, video, perhaps sound via a podcast or music and voice-over to your video.

„Digital Marketing“ is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like „it is related to…

Source: 10 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy

Instagram is a powerful tool for marketers to use to reach target audiences. In this infographic, you’ll learn 139 facts about Instagram you should know.

Source: 139 Facts About Instagram

As 2018 planning is ramping up, there are 3 social media marketing trends that you should play close attention to.

Source: 3 Social Media Marketing Trends to Watch in 2018

Hashtags can be an effective way to boost your brand message – here are six tips on how to maximize your brand hashtag use.

Source: 6 Ways to Optimize Hashtags for Business [Infographic]

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Source: Blogarama – #1 Blog directory

Lisa Marcyes, Senior Social Media Marketing Manager at Marketo, gives 3 ways to help you choose the best social network for your brand including 50 stats.

Source: 50 Stats to Help You Choose The Right Social Networks for Your Brand

 

Video Content Marketing – how it can help

Even the smallest of businesses can now make use of video. You do not need to be a big corporation with a massive budget or friends in tv to do this. The tools and service providers are there, ready and waiting – us included. You can add video to your website, social media channels and so on. Make a statement, tell a story, even if it is a brief one. Add to the story as the days and weeks go by. Serve up the dish of your brand, your services and products, the offers you are putting out there. Those pictures and words, perhaps the music, speak millions of words.

Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like M…

Source: Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Discover best practices and tips for ensuring your social media and content marketing efforts are working together like a well-oiled machine.

Source: How Social Media & Content Marketing Work Together

Are you considering your marketing plan of action for 2018? Want to know why video marketing should be central to your plans?

Source: 10 Reasons to Use Video Marketing – Infographic

Are you considering adding video to your social media strategy this year? Need some stats and facts to help you form and execute your campaigns?

Source: Video Marketing Trends for 2018 – Infographic