Small to Large – Business structure and approach

There are a couple of joking metaphors that I use concerning business structures and their approaches.  When it comes to marketing for your small business you can take a number of approaches:

  • you can be firmly DIY, which is Ok but perhaps you might have a bit more chance giving someone else some input, a different and perhaps fresh pair of eyes, different ideas and possibly some experience
  • you can go full on corporate and use a big or at least a big-ish agency, tons of experience, resources, outlets and so on, but then you get all of the hefty pricing, sometimes inflexibility and probably not so much direct and intense concentration on you, your business and its partiicularities
  • you can go small and local.

… and now to the metaphors …

I have often likened a lot of big corporate operations, basically many decent sized businesses to a tree full of monkeys:

down at the bottom there are hoards of monkeys doing the majority of the hard work, endelessly passing the fruit up the tree but when they look up what is the only thing they see – a wall of monkeys asses.

The small business like f4mmedia I tend to liken to a merry-go-round:

it may not always be going fast, providing a thrill every second, making you squeal with excitement, but there are people beside you and some at your back and you see all-sorts of things as you go round and move.

I tend to liken f4mmedia to a cornershop, which is why I use the tagline – the cornershop of content creation. What you get is that friendly, approachable, admittedly every once in a while grumpy guy behind the counter trying to provide just what you need, knowing you, usually with something for everyone and then if it’s not on the shelf ready to go and get it for you. As we say, we come with everything apart from Arkwright’s till – Open all hours reference for those who don’t know – classic UK comedy!

marketing@f4mmedia.com

design@f4mmedia.com

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f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – something for everyone

Source: f4mmedia | Font Bundles

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Infographics – some marketing basics

Do you have a referral program for your business? Referrals are excellent leads because they’re presold on your products and services.

Source: Referrals: Your Untapped Source for Generating Leads [Infographic]

Email marketing remains an effective method for lead generation. Here are the unwritten rules of email marketing and best practices so you get results.

Source: The Unwritten Rules of Email Marketing [Infographic]

Fonts For Designers 2018

Different styles of fonts send different sorts of messages, they add a different feel. What sort of message do you want to send? Clean and corporate? Comfortable, homely and somewhat informal? Arty, future looking, with that extra swish? Handmade but with grace and pizazz?

Do you love free fonts the way I do? If so, then you’re going to enjoy my list of the 20 best free handwritten fonts for you to use in your 2018 handmade design

Source: 20 Best Free Handwriting Fonts For Designers 2018

If you’re creating a logo for a brand, here are 33 amazing modern sans serif fonts that you might want to use in your project.

Source: 33 Modern Sans Serif Fonts That Are Perfect For Logo Design

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Take a look at web design trends in 2018

As with all forms of design styles, trends – all of it, changes on a regular basis. Keeping yourself and your business up to the minute can be a stress, not just in terms of the effort redoing things on a regular basis but keeping fully abreast of what is going on, what styles are working, what styles are converting.

As a space of ideas, fresh design and inspiration, the internet is a space which is constantly changing and evolving.  As designers add new elements of imagination each and every day, there is no w…

Source: Have you noticed these web design trends in 2018?

What do you want to say with your website?

Who do you want to reach?

What do you want to put before your potential clients/customers?

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Are you looking for ways to improve your business website? Want to create landing pages that convert more visitors into customers?

Source: 6 Factors for a High Converting Web Page – Infographic

If you need a little content then talk to us – we can help with design needs, content and all sorts of things –

marketing@f4mmedia.com

design@f4mmedia.com

20 Important Design Principles and Resources

There are no fixed rules or formulas for good design, but there are a few basic principles that will help you create design that is effective, functional, and aesthetically pleasing. Technical jargon can sometimes get confusing or overwhelming, which is why Canva has come up with a fantastic infographic that uses

Source: 20 Important Design Principles Explained With Simple Illustrations

Having the principles, clearly understanding them and being able to use them is a start, from there you need to have the resources to undertake the work …

a range of stock images, illustrations, buildings, textures, abstracts, patterns and a whole lot more to aid your projects alonghere there is colour, imagination, views of the city and more

Source: Design Bundle 2 | f4mmedia – Sellfy.com

With so many different fonts out there to choose from, sometimes getting the right combination to use in your project can be a tricky task. This round-up uses 10 visual examples of exquisite font pairings and explains what it is that makes them work

Source: 10 Exquisite Font Pairings and Why They Work so Well

a variety of graphics resources including patterns, textures, stock images, from the abstract and coloured to grunge and beyond – for photoshop, illustrator and morehere you have the urban, plantlife,

Source: design bundle 3

Design Trends, Patterns, Predictions – 2017 – 2018

Every year and sometimes every season we see a new crop of styles or patterns in design and the marketing and branding it contributes towards. Just to keep you abreast of what seems to be the case at the moment here are some ideas and some new resources to help you along the way.

Brighter colours seem to be something people are talking about. Are we looking to brighten everything? Is this just a way of differentiating now compared to then? But there is so much more …

a variety of graphics resources including patterns, textures, stock images, from the abstract and coloured to grunge and beyond – for photoshop, illustrator and morehere you have the urban, plantlife,

Source: design bundle 3

Top trends in web design, audio, video, graphics design, and more – all picked by the Envato team.

Source: The Top Design Trends of 2017, and Envato’s 2018 Predictions – Envato

Are you looking for ways to improve your SEO? Want to know how to use the Ahrefs tool to your advantage?

Source: How to Use Ahrefs to Improve SEO – Infographic

Is 2018 the year you start your own business? Need some help getting the business noticed by potential customers?

Source: 10 Ways to Increase Brand Awareness – Infographic

Let’s stop waging a popularity contest over design approaches and document the way we work without so much bias.

Source: They’re not design trends. They’re design patterns.

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