Small to Large – Business structure and approach

There are a couple of joking metaphors that I use concerning business structures and their approaches.  When it comes to marketing for your small business you can take a number of approaches:

  • you can be firmly DIY, which is Ok but perhaps you might have a bit more chance giving someone else some input, a different and perhaps fresh pair of eyes, different ideas and possibly some experience
  • you can go full on corporate and use a big or at least a big-ish agency, tons of experience, resources, outlets and so on, but then you get all of the hefty pricing, sometimes inflexibility and probably not so much direct and intense concentration on you, your business and its partiicularities
  • you can go small and local.

… and now to the metaphors …

I have often likened a lot of big corporate operations, basically many decent sized businesses to a tree full of monkeys:

down at the bottom there are hoards of monkeys doing the majority of the hard work, endelessly passing the fruit up the tree but when they look up what is the only thing they see – a wall of monkeys asses.

The small business like f4mmedia I tend to liken to a merry-go-round:

it may not always be going fast, providing a thrill every second, making you squeal with excitement, but there are people beside you and some at your back and you see all-sorts of things as you go round and move.

I tend to liken f4mmedia to a cornershop, which is why I use the tagline – the cornershop of content creation. What you get is that friendly, approachable, admittedly every once in a while grumpy guy behind the counter trying to provide just what you need, knowing you, usually with something for everyone and then if it’s not on the shelf ready to go and get it for you. As we say, we come with everything apart from Arkwright’s till – Open all hours reference for those who don’t know – classic UK comedy!

marketing@f4mmedia.com

design@f4mmedia.com

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f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – something for everyone

Source: f4mmedia | Font Bundles

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10 inspirational graphic design trends for 2018

OK! so these are among the big guys but even if you are a small business why not spruce up your presence? Most of us, even the smallest of businesses have an online presence, perhaps also in print etc. Giving that presence proper illustration provides your brand with a real and interesting backdrop. Design is landscaping for your branding and your marketing. It is also more immediate providing visual triggers and supporting visualisation for your message. Admittedly design trends have a way of moving on, sometimes slowly, sometimes not, but these changes, this movement in the decoration of the market gives you the flag to move on with your branding and marketing as well!

2018 will be a year of modernizing design trends. Check out these 10 inspirational graphic design trends to add some contemporary flair to your designs.

Source: 10 inspirational graphic design trends for 2018 – 99designs

https://www.creativebloq.com/features/graphic-design-trends-for-2018

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f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – something for everyone

Source: f4mmedia | Font Bundles

 

Infographics – some marketing basics

Do you have a referral program for your business? Referrals are excellent leads because they’re presold on your products and services.

Source: Referrals: Your Untapped Source for Generating Leads [Infographic]

Email marketing remains an effective method for lead generation. Here are the unwritten rules of email marketing and best practices so you get results.

Source: The Unwritten Rules of Email Marketing [Infographic]

Your Website – Infographic – SEO, putting your business forwards

Even the smallest of businesses can make use of a website. An online presence is a must these days – website, social media and more. Having them is one thing, doing it right is another entirely. Take some time! Get some help! Look around you!

Content is a large part of it but not the whole thing. SEO and general design are two other elements that need doing well and at times changing because the rules change on a regular basis.

Does your business website suffer from a high bounce rate? Is it failing to generate the conversions you had hope for?

Source: 10 Reasons Visitors Hate Your Website – Infographic

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Are you just getting started with an SEO strategy for your website? Need help choosing and using the best keywords for your business?

Source: How to Choose SEO Keywords – Infographic

Are you struggling to get your website onto the first page of Google? Want to know if you’re making mistakes that are screwing up your rankings?

Source: 40 SEO Mistakes to Avoid – Infographic

Do you like to stay up to date with Google’s algorithm updates? Want to know how their recent changes could affect your 2018 SEO strategy?

Source: Google’s SEO Updates 2017 – Infographic

S3e ltd

Professional commercial cleaning & facilities services with a difference.

S3e are a social enterprise, not for profit company committed to investing back into people and communities.

20 Important Design Principles and Resources

There are no fixed rules or formulas for good design, but there are a few basic principles that will help you create design that is effective, functional, and aesthetically pleasing. Technical jargon can sometimes get confusing or overwhelming, which is why Canva has come up with a fantastic infographic that uses

Source: 20 Important Design Principles Explained With Simple Illustrations

Having the principles, clearly understanding them and being able to use them is a start, from there you need to have the resources to undertake the work …

a range of stock images, illustrations, buildings, textures, abstracts, patterns and a whole lot more to aid your projects alonghere there is colour, imagination, views of the city and more

Source: Design Bundle 2 | f4mmedia – Sellfy.com

With so many different fonts out there to choose from, sometimes getting the right combination to use in your project can be a tricky task. This round-up uses 10 visual examples of exquisite font pairings and explains what it is that makes them work

Source: 10 Exquisite Font Pairings and Why They Work so Well

a variety of graphics resources including patterns, textures, stock images, from the abstract and coloured to grunge and beyond – for photoshop, illustrator and morehere you have the urban, plantlife,

Source: design bundle 3

2018 marketing strategy – social media and more

Organize your 2018 plan and get ahead of the competition

Source: 5 articles to help your brand craft a 2018 marketing strategy

In comparison –

The top 10 trends driving marketing in 2017

Source: The top 10 trends driving marketing in 2017

2018 will finally be the year that CMOs maximize the potential of social media

Source: 2018 marketing predictions from the C-Suite

Are you looking for ways to achieve greatness on social media? Want to create posts that go viral and generate massive engagement and website traffic?

Source: 8 Secrets to Going Viral on Social Media – Infographic

Are you in the process of starting a new business? Want to know the marketing techniques you should use to promote your products or services?

Source: 5 Indispensable Marketing Techniques – Infographic

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Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweetin

Source: Twitter’s New Rules & Alternatives to Meet Edgar & Quuu

Digital marketing trends 2018

Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms, which is why it’s critical for marketers to keep up-to-date with the latest developments in the social media space.

Source: 5 digital marketing trends that will shape your 2018

 

New twitter rules will affect us all –

  • the recent introduction of 280 characters means more detailed messaging, bigger story outlines
  • new posting rules stopping repeat posting of tweets
  • outlawing multiple accounts using same posts

Social media marketers react to Twitter’s new rule restricting simultaneous tweets with identical content across multiple accounts.

Source: How Twitter’s latest policy update to stop spam & malicious content is impacting brands

So! perhaps we will have to rely more upon actual hands on, creative social media posting and a little less on letting the bots, the AI, apps and endless repetition taking the lead. Strange! more work to do then.

… and from last year some predictions –

2018 is right around the corner; are you ready for the upcoming social media trends? Experiment with these trends for a winning new year.

Source: 11 Social Media Trends to Watch Out For in 2018

Trying to stay ahead in 2018? We’ve identified the hottest social media trends for 2018 so you can get them implemented right after the new year.

Source: Social Media Marketing in 2018: 8 Trends To Keep Your Eyes On

What’s on the horizon for Twitter in 2017? Here are our predictions.

Source: 7 Predictions for Social Media Marketing on Twitter in 2018

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