Palettes, Design, Content – make yourself look good

The way you present yourself to the world is important. It’s not just the message, it;s how that message is presented. Important parts of all of this are the typography, the fonts used, the colour scheme, the general palette employed and the overall design. The aim is to provoke a response be it surprise, resonance, satisfaction, intrigue or many more possibilities.

Here are a few ideas to help you along …

Are you trying to pick a colour scheme for your business website? Need some colour inspiration to match your websites objectives?

Source: 5 Colour Palettes to Make Your Website Look Irresistible – Infographic

Beautiful, free images and photos that you can download and use for any project. Better than any royalty free or stock photos.

Source: Beautiful Free Images & Pictures | Unsplash

Some rules of graphic design help to make effective and aesthetic products. Other rules are antiquated. Read on for the latest in graphic design standards.

Web Design: Is it Necessary to Know How to Create Traditional Art First? on WebDesignDev.com, your #1 web design blog.

Instagram – the rising channel

Instagram is the new social media channel getting everyone’s attention. Take a look at ours – f4mmedia, we are growing and if you want to be included give us a shout.

design@f4mmedia.com

marketing@f4mmedia.com

Just a little while ago it was Pinterest getting the glory and the story of our beloved social media channels goes on. Any business needs a social media presence, even if it is small and discrete. It is how people know you exist and from a particular beginning you can tell your story, hopefully growing with each day and each mention.

Instagram is the fastest growing social media platform, with its range of tools and features being expanded on almost every day. Here’s a look at the history and development of the image-sharing app.

Source: 101 Facts About Instagram [Infographic]

3,546 Followers, 3,635 Following, 1,985 Posts – See Instagram photos and videos from des bate (@f4mmedia)

Source: des bate (@f4mmedia) • Instagram photos and videos

Styled Stock Photography

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If you want to maximize engagement on the platform, then you need to know how to find the best times to post on Instagram.

Source: The Best Times to Post on Instagram in 2018

Wondering what the future of Instagram marketing will look like? Here are 5 Instagram trends to pay attention to.

Source: 5 Trends Shaping the Future of Instagram Marketing

Social Media Usage in 2018 – continuing the story

When sorting out your social media plans you need to take into consideration all the relevant information. This can be a big task and so here are a few more guidelines for you. Fit your activity to your needs and the hopes and desires of those you are trying to reach. Take a moment to think. Put yourself in other people’s place.

Do you plan to invest some of your marketing budget into social media over the next year? Want to ensure your spend is going to be worthwhile?

Source: 60+ Social Media Stats for 2018 – 2019 – Infographic

Social media usage continues to grow – check out these stats on the rising reliance on social media.

Source: 8 Fascinating Facts of Social Media Usage in 2018 [Infographic]

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Digital Marketing Trends for 2018

 

Are you fed up of watching your competitors succeed online? Want to know the techniques they are more than likely using to achieve success?

Source: 9 Digital Marketing Trends for 2018 – Infographic

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Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweetin

Source: Twitter’s New Rules & Alternatives to Meet Edgar & Quuu

On a typical Google search, which results stand out most? The answer may surprise you. Understand Google search page results info with this infographic.

Source: Google Search Page Results [Infographic]

Small to Large – Business structure and approach

There are a couple of joking metaphors that I use concerning business structures and their approaches.  When it comes to marketing for your small business you can take a number of approaches:

  • you can be firmly DIY, which is Ok but perhaps you might have a bit more chance giving someone else some input, a different and perhaps fresh pair of eyes, different ideas and possibly some experience
  • you can go full on corporate and use a big or at least a big-ish agency, tons of experience, resources, outlets and so on, but then you get all of the hefty pricing, sometimes inflexibility and probably not so much direct and intense concentration on you, your business and its partiicularities
  • you can go small and local.

… and now to the metaphors …

I have often likened a lot of big corporate operations, basically many decent sized businesses to a tree full of monkeys:

down at the bottom there are hoards of monkeys doing the majority of the hard work, endelessly passing the fruit up the tree but when they look up what is the only thing they see – a wall of monkeys asses.

The small business like f4mmedia I tend to liken to a merry-go-round:

it may not always be going fast, providing a thrill every second, making you squeal with excitement, but there are people beside you and some at your back and you see all-sorts of things as you go round and move.

I tend to liken f4mmedia to a cornershop, which is why I use the tagline – the cornershop of content creation. What you get is that friendly, approachable, admittedly every once in a while grumpy guy behind the counter trying to provide just what you need, knowing you, usually with something for everyone and then if it’s not on the shelf ready to go and get it for you. As we say, we come with everything apart from Arkwright’s till – Open all hours reference for those who don’t know – classic UK comedy!

marketing@f4mmedia.com

design@f4mmedia.com

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f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – something for everyone

Source: f4mmedia | Font Bundles

10 inspirational graphic design trends for 2018

OK! so these are among the big guys but even if you are a small business why not spruce up your presence? Most of us, even the smallest of businesses have an online presence, perhaps also in print etc. Giving that presence proper illustration provides your brand with a real and interesting backdrop. Design is landscaping for your branding and your marketing. It is also more immediate providing visual triggers and supporting visualisation for your message. Admittedly design trends have a way of moving on, sometimes slowly, sometimes not, but these changes, this movement in the decoration of the market gives you the flag to move on with your branding and marketing as well!

2018 will be a year of modernizing design trends. Check out these 10 inspirational graphic design trends to add some contemporary flair to your designs.

Source: 10 inspirational graphic design trends for 2018 – 99designs

https://www.creativebloq.com/features/graphic-design-trends-for-2018

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f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – something for everyone

Source: f4mmedia | Font Bundles

 

Infographics – some marketing basics

Do you have a referral program for your business? Referrals are excellent leads because they’re presold on your products and services.

Source: Referrals: Your Untapped Source for Generating Leads [Infographic]

Email marketing remains an effective method for lead generation. Here are the unwritten rules of email marketing and best practices so you get results.

Source: The Unwritten Rules of Email Marketing [Infographic]