Design Trends, 2017

Here are a few ideas to help you along the way with that all important element of your marketing and branding. How you design what accompanies what you say is so important – the images, the typography, the colour …

Every designer loves breaking the rules every now and then. This month’s web design trends highlight some of the rebellious spirit in ways that look amazing. The key to all these rule-breaking designs is that the rest of the interface is simple and actually follows the rules. From text that doesn’t stay in its “container” to oversized design elements to odd ball geometric shapes, let’s walk on the wild side… Here’s what’s trending in design this month: 1. Text Without Boundaries There was a time that every element in a website design had its own place. That’s not always the case anymore. More designs are allowing elements to cross planes and move into the space of other elements. It sounds like one of those ideas that could go horribly wrong (and it could), but these websites show that there’s something beautiful about text that lives in two spaces at the same time. The trend is exemplified by text elements that cross into multiple containers, such as text that layers over the

Source: 3 Essential Design Trends, October 2017 | Webdesigner Depot

Check out our review of the hottest typography trends for 2017, and become a professional graphic designer.

Source: 10 Typography Trends to Stick to in 2017

Is product design only about how humans interacts with it?

Source: Color, psychology and design – UX Planet

Source: f4mmedia – Sellfy.com

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The emotional response

A few thoughts for you …

When you are getting your message out there – marketing your products or services, adding a thread to your branding – much of what you are attempting is to elicit and emotional response. You are hoping that emotion will make the experience memorable and keep you and your product, service or brand well within reach of the viewers mind’s eye.

As is obvious, there are a number of emotions that it would be possible to generate via your content, many but not all have a use in the marketing process. The sorts of response you are probably looking for include – a smile, gentle or broad, a nod, possibly with a grunt of agreement, a tilt of the head, a questioning look, a laugh, faint or deep, chuckle, titter or belly, a nod, an ‘mmm’ of agreement, and there are more. Each indicates an emotional response. It is your hope that memory accompanies these responses.

The above is an urban image with retro inline typography. It will resonate with particular people – the night time setting, the colouration, each add for one or more slices of the public to react positively.

Here we have a phone, a flower, a tidy handwritten font. This is a clean image possibly resonating with both men and women, a hint of informality from the font adds a personal touch, the rose and the smartphone indicate particular means. Who will agree with this image?

Here the urban along with a muted palette says what to whom?

A watercolour flower along with a plain message again written in a handwritten font, something comfortable, homely, but still with its own brightness which sits well with its directness. Will this sit well upon a tidy family dinner table or in a quiet living room?

Does this have to be described? Is this not clear, distinct in its own direct statement to the world of business, its palette and scene directly indicating the city?

Muted, a hint of negative space, reduced palette, thoroughly modern font. Who will this speak to and in what way?

Pointing towards the retro with a typography nodding in a similar direction, there are those of us who can feel that design scheme well, the reminiscent, the returning, the familiar.

In each case every element works with the other to elicit a particular response and is more accessible to particular groups of people – age ranges, gender, background, earning levels, interests, and so on. Typography, colour palette, image style, text, each has a part to play. If you then combine that with the channel and time it appears you have something of a complete picture and a potential plan – perhaps even ‘a cunning plan’. This is what we do and can do for you! We plan, we design, we write, we post, we print … We can do it for you!

I will write a series of short, pithy, useful pieces of text that can be used for graphics, social media and other online and offline marketing. Similar to slogans they will add to your branding and marketing – giving you more buzz, zest and interest from buyers. They will add a creative and imagina

Source: 10 taglines, endlines, straplines | Zeerk

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

Source: f4mmedia | Content Marketing | Fiverr

Source: F4mmedia on PeoplePerHour.com

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Content, Design trends, Style – Social Media Marketing – 3

We don’t just talk about marketing, design, social media and content – we do it all for small businesses and others – get in touch, and in the mean time here are a few other ideas …

I will write a series of short, pithy, useful pieces of text that can be used for graphics, social media and other online and offline marketing. Similar to slogans they will add to your branding and marketing – giving you more buzz, zest and interest from buyers. They will add a creative and imagina

Source: 10 taglines, endlines, straplines | Zeerk

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

Source: f4mmedia | Content Marketing | Fiverr

Here’s the point of emphasis… That’s the theme this month. This collection of trends focuses on adding emphasis to the design with specific detailing from italics to split screens to stark, minimalist backgrounds paired with a trick or two. Here’s what’s trending in design this month: 1. Split Screens Split screen design was something that started gaining traction in mid-2016 and now it is a big deal. Browse through collections of website design and split screen outlines are everywhere. What’s nice is how quickly the style has evolved. Early split screen designs featured mostly symmetrical designs with a yin and yang style aesthetic. The new split screens have a more “anything goes” feel to them. The three examples below show three very different ways to use the same trend. Rency uses a split design to contain a loop video and the main navigation. The contrast between the white area and red is stark and forces the eye across the screen. It also ensures the user will find the

Source: Essential design trends, March 2017 | Webdesigner Depot

Source: A Forecast of 2017 Web Design Trends | Elegant Themes Blog

Source: PANTONE Releases Its List Of Top Trending Colors For Autumn 2017 – DesignTAXI.com

Ever wondered when is the optimal time to post on social media? Which days and times are going to yield you maximum exposure or which days and times are going to diminish your marketing strategy by…

Source: Best Day & Time to Post on Social Media [Infographic] – The Internet Marketing Guy

The Adobe-Econsultancy Digital Intelligence Briefing shows marketerscontinuing to prioritise customer experiences

Source: The most important digital marketing trends in 2017

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Source: Blogarama – #1 Blog directory

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Content, Design, Styles – Social Media Marketing – 1

Need help with your Linkedin Profile? LinkedIn is a great tool for B2B and Job Searches. Here’s a LinkedIn cheat sheet that can help you use it effectively.

Source: The Ultimate LinkedIn Cheat Sheet [Infographic]

Different social media sites offer different virtues for your business. Here’s how to optimize each one based on when you post.

Source: The Best (And Worst) Times To Post On Social Media (Infographic) | Fast Company | Business + Innovation

  Created by Towergate Insurance.

Source: Color in branding: What does it say about industry? – Creative Tim’s Blog

I will write a series of short, pithy, useful pieces of text that can be used for graphics, social media and other online and offline marketing. Similar to slogans they will add to your branding and marketing – giving you more buzz, zest and interest from buyers. They will add a creative and imagina

Source: 10 taglines, endlines, straplines | Zeerk

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Content – Design, Styles, Marketing – 6

The colour you use adds not only emotion but points to other basic areas of meaning. It is part of the message. It has its own psychology.

There is a real difference in the effects that, for example, a bright, full, basic colour will have upon someone looking at your content in comparison with that provoked by a softer, gentler, perhaps pastel shade will generate. There is a difference between the strident, blaring simplicity of one and the more subdued suggestions of the other. This can and should be echoed in the accompanying text. Are you shouting a statement or telling a story perhaps with a little decoration? Are you making a plain statement or suggesting a scene, a background, gesturing towards a series of feelings.

Color Theory 101: The Basics at Line25, your #1 web design blog.

Source: Color Theory 101: The Basics

Choosing a Palette in Photography.

Source: The Influence of Color. – The Art of Photography – Medium

Similarly your choice of illustration – accompanied by its own palette and the emotions it brings along – makes a statement, it aids in telling the story, it also suggests what all of your content should be bringing to the table. You are looking to have particular groups, segments of the viewing public relate to your content in an effectively positive way. One should reinforce the other and so on – colour, image, text, channel, timing.

Top 10 Predicted Design Trends for 2017 at Line25, your #1 web design blog.

Source: Top 10 Predicted Design Trends for 2017

 

We recap 2016’s biggest stories, predict trends for 2017, celebrate the music of George Michael, share rants, raves, and more – Content Marketing Institute

Source: Google, Facebook to Purchase Content in 2017

This is the most comprehensive list of Twitter Marketing Tips on earth.Whatever your goals are, you’ll love this list!

Source: Twitter Marketing Tips: The Complete List – Get More Twitter Followers Boost your Twitter Marketing

small business owner creating content, graphics, marketing, also dj, vj and more

Source: des bate (@f4mmedia) • Instagram photos and videos

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Resources, design, styles

If you want to reach your target audience it is useful to have not only the right message being put out there – you need to present it in a very particular way. Perhaps you could style it in a way that is familiar to those people or businesses. But then again, perhaps you could do something that will catch their eye, use a style that they will certainly notice. It may be something not quite so comfortable for them but gives them pause for thought. To do any of this you will need the right resources to deal with the work yourself or someone to do it for you (and yes you can talk to us about this – check out our site on wix – f4mmedia, we can and will help pretty much no matter who you are or where you are).

backgrounds and illustrations – jpg, eps, psd – floral and leaf based – something to add imaginative colour and design to your projectsthis may be cheap or free for a whilea mega bundle

Source: flower and leaf for free | f4mmedia – Sellfy.com

I do have a bit of a thing about leaves – you will find a few leaf based resources on the sellfy site.

Part of what you can do is to use video. Here are some animated patterns which could help in your creations.

here are a few patterns, animated for use in your projects, use them as background, overlay, trim and crop to suit

Source: animated patterns | f4mmedia – Sellfy.com

Source: Color in design: Designers choose every color we see on the internet to manipulate our behavior — Quartz

In this guide I want to talk about the importance of font pairing in web design and share a few tips and patterns you can follow.

Source: Design Patterns For Pairing Typography Styles On The Web

colourshape

Here are leaf images combined with two quite different sorts of fonts. Sit and think about what you want to achieve – the delivery is important, just as the actual item(s) being sent. What style, what typography, what palette, what tagline  – these are all things I have said before.

pastel

a variety of patterns and other resources for photoshop, illustrator and more, .eps, .psd, .pat, .png, .jpg – a bundle full of colour – something for so many of your projects – exciting, strange, imag

Source: Wild Colours | f4mmedia – Sellfy.com

In this exclusive feature, our experts select the 11 best new typefaces of 2016.

Source: The Best New Typefaces of 2016 (So Far, Anyway) – Print Magazine

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Content, Design, Marketing

Getting your message out there needs usually proper decoration – it needs supporting content, something to give a general background, a setting, a visual re-affirmation of what is being said. Hero headers, scenes, mock-ups are just part of all of that. They help to give proper location to the whole branding effort – it is placed, rather than allowed to wander without purpose.

Here are some great free PSD mockup scene creators that come with 50+ ready-made mockup/scene templates and over 400 individual items in total!

Source: 40 PSD Mockup Scene Creators | Free and Premium| Over 1K+ Objects

Then in anything you do, design wise, it is sensible to follow a particular palette. Just as design styles have their own fashions, alongside the accompanying typography, your colour scheme has its own set of trends as well as well understood psychology.

The idea is to create a color palette that grabs the attention of users, sets the right mood for a project and helps deliver content effectively.

Source: How to Create a Perfect Color Scheme [Infographic] – Designmodo

more patterns for your use – well coloured, with a hint of grafitti- urban but not too extreme

Source: graf pattern bundle | f4mmedia – Sellfy.com

Wood surface imagery, patterns, backgrounds, textures – all adding an arty feel wherever you apply them. A range of file types to help. Moments of grunge, delicate colouring, roughness, grain, shape,

Source: Wood Surface | f4mmedia – Sellfy.com

But then does your content have to be either text or image? Video is increasingly used and useful in getting messages across and adding a suitable extra dimension to your efforts.

Video is taking content marketing by storm, but you’ll have to do more than just make one to realise its full potential

Source: Why online video is the future of content marketing | Guardian Small Business Network | The Guardian