Music and marketing 3 – video

Video is used far more now by those within the music industry. Not only are the big names getting stuck in to the medium, even small bands, producers, labels and venues have the self same opportunity.

Video flyers are something of a new approach to promoting an event, a release and the like. They can add significantly to the content distributed via social media. Here are a few examples

Here is a vlog produced by some friends.

Here are some examples created by futurhood av, with whom we are connected.

Vlogs and video interviews allow you to be chatty, personable and get basic information across. They allow you to present yourself in a direct and engaging manner. Within this category you can also place ‘the retrospective’ – the presentation of and event or a performance – flavour delivered directly.

Music videos are a product all of their own. They give the music that extra visual dimension. Here are some from futurhood av

Adding music videos to the mix creates additional engagement with your audience. You as a brand acquire another dimension above and beyond the production or performance of music.

Choose your channels – click on the links below

dm3youtube-logo1 imagesvim imagesmetLet us know if we can help. Discuss all of your needs with futurhood av – click the link below

fhavbanner5All of this is obviously just a taste of the what and how of video in music. There is more to come …

Digital marketing and the music industry: six key trends for 2014 | Econsultancy.

Making words work – taglines, slogans

taglines – you can attach them almost anywhere – to the business as a whole or to particular campaigns
they act as a banner, or part thereof,

A really great tagline conveys a company’s benefit with personality and attitude and the most memorable taglines connect on an emotional level.

In the 1950s, ad agencies called them “slogans.” You may have heard them referred to as a catchphrase, marketing line, or even trademark line, but these days, the standard term is tagline (or “tag line” written as two words). Despite the terminology, we’re still talking about a short phrase that tells your audience what you offer.

Kimberley Freeman

Your Tagline: The Most Important Ad You’ll Ever Create.

f4mmedia tagline add
something singluar, pointing the way as it were, they enrich, decorate the whole business scene

f4mmedia taglines pointers 2
they add colour, or should do, but as with all such things the palette needs to be kept tidy
you do not want your colours clashing, nor the words, the copy
every statement you make needs to be within the whole stream of your effort
you don’t want a boulder or dam blocking the flow of your work

f4mmedia taglines attach

Tagline – Wikipedia, the free encyclopedia.

The Importance of a Tagline |

f4mmedia tagline allude

How to Create a Rock-Solid Tagline That Truly Works – Copyblogger.

Taglines Generator Create FREE Taglines at SloganMania.

f4mmedia taglines speech

10 Tips for a Remarkable Tagline |

tagline seasons

Art Slogans from The Advertising Slogan Generator.

77 Catchy and Creative Slogans. – Instant slogans with our slogan generator..

Taglines Are Bygone Marketing Relics | Adweek.

Music and marketing 2 – design

Bands, venues, labels, producers are brands just like any business. Adding suitable and proper design to the mix is all part of the process. The designs you use for your products – cd’s, promotional materials, flyers, posters, social media content, website elements – help create and supplement the message/s you are putting out. Each element of any design piece says something – your palette, typography, images, style – a part of the statement each and every one.


Designs done for african based mixes, employing a whole range of references.

africadep1 africadep2

Chillstep designs – from science fiction and fantasy to the chilled feel of foliage, late afternoon or early evening.aromatiq12txt3

… and here elements of the distressed, grungesunday912futurhoodav

and then again referencing mists and the exotic …trip design 1 trip design 2 trip design 3 trip design aro

17sunset aromatiq futurhood av bit driven futurhood av desert psychedelia futurhood av oil fed futurhood av plant life grammatically correct futurhood av

Discuss your needs with futurhood av – click the link below

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Music Marketing

The 5 Best Music Marketing Moves Of 2013 – Forbes.

Promoting or marketing a band, a dj producer, an event, anything music related, is, in principle, the same as any other promotion or marketing. The music world is a mad world but …

Music Marketing Manifesto – Music Business, Marketing and Band Promotion — Music Marketing Manifesto is a leading resource for today’s DIY musicians and Music Business Professionals..

The music business itself may be majorly chaotic but the basics still have to be done:

  • website
  • social media channels
  • design scheme
  • promotional content.

There is a lot more use to be made of video in this area of business.

  • music videos
  • video interviews
  • event retrospectives
  • video statements

Social media channels and content have to be carefully and purposefully dealt with. There are a number of video channel options, not just the obvious:

  • youtube, the obvious
  • vimeo
  • dailymotion, the newcomer
  • metacafe

futurhood av music social media

music social media futurhood av 2

The music world is mad but if you want to go beyond the chaotic fun and get things done then you need to get the message out there. That message is founded upon basic promotional facts:

  • the events you have coming up
  • the forthcoming releases
  • what is already out there

Above and beyond all of that a large part of the message is whole branding side of things. Any event, band, producer, venue is about a lot of things. Part of it is style, part of it message per se, part of it audience and everything that goes with that and them. The channels you use, the style, design, the language as well as the typography, the editing – text, video or audio, they all count.