Social Media 2018- the must for business

It is a must for even the smallest of businesses to have some social media presence. It may not be extensive but reaching people is all important, even if it is just the odd channel. That channel or channels, though, need to have content, they need to say something either in words or visually perhaps even via audio and video. It is also the case that they need to be the right channels to reach the right demographic – at the right time and saying the right things.

Take a look at f4mmedia across all of its socil media channels – hopefully you will find some ideas and the odd piece of entertainment.

 

Facebook and YouTube dominate the social media landscape. But younger Americans, especially those ages 18 to 24, stand out in using a variety of platforms like Snapchat, Instagram and Twitter.

Source: Social Media Use in 2018

Use this list of all the important social media demographics to make data-backed decisions when it comes to your social media marketing.

Source: Social Media Demographics to Inform a Better Segmentation Strategy

Source: The 2018 Social Audience Guide

Digital Marketing Trends for 2018

 

Are you fed up of watching your competitors succeed online? Want to know the techniques they are more than likely using to achieve success?

Source: 9 Digital Marketing Trends for 2018 – Infographic

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Late last month Twitter announced a major change to its API algorithm. Twitter’s new rules are aimed at prevention of “Fake news”, malicious activity and spam by blocking – i. The simultaneous publishing of identical content across multiple accounts ii. The simultaneous liking or retweetin

Source: Twitter’s New Rules & Alternatives to Meet Edgar & Quuu

On a typical Google search, which results stand out most? The answer may surprise you. Understand Google search page results info with this infographic.

Source: Google Search Page Results [Infographic]

Social Media – clean it up and sort your keywords

We all need to have some sort of social media presence, no matter how big or small we are and whatever the section of the market we inhabit. Of course you will know that what I am going to say next is – do it right!

It needs useful, informative and interesting content. You need to be able to engage in a conversation with existing and prospective clients/customers. A little help can be time saving, stress saving and add to the pool of imagination involved in it all.

design@f4mmedia.com

marketing@f4mmedia.com

Take a look at f4mmedia on twitter, instagram, facebook, tumblr, vk and so on …

 

 

When was the last time you gave your social media profiles a refresh? Use this checklist to update your digital properties.

Source: Your Social Media Clean-Up Checklist [Infographic]

Keyword research is fairly simple, even in the social sphere. You just have to know which tools to use.

Source: How to Research Keywords for Social Media Marketing

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Instagram has announced that it has crossed the billion active user threshold.

Source: Instagram Now Has a Billion Monthly Active Users

f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – someth

Source: f4mmedia | Font Bundles

Small to Large – Business structure and approach

There are a couple of joking metaphors that I use concerning business structures and their approaches.  When it comes to marketing for your small business you can take a number of approaches:

  • you can be firmly DIY, which is Ok but perhaps you might have a bit more chance giving someone else some input, a different and perhaps fresh pair of eyes, different ideas and possibly some experience
  • you can go full on corporate and use a big or at least a big-ish agency, tons of experience, resources, outlets and so on, but then you get all of the hefty pricing, sometimes inflexibility and probably not so much direct and intense concentration on you, your business and its partiicularities
  • you can go small and local.

… and now to the metaphors …

I have often likened a lot of big corporate operations, basically many decent sized businesses to a tree full of monkeys:

down at the bottom there are hoards of monkeys doing the majority of the hard work, endelessly passing the fruit up the tree but when they look up what is the only thing they see – a wall of monkeys asses.

The small business like f4mmedia I tend to liken to a merry-go-round:

it may not always be going fast, providing a thrill every second, making you squeal with excitement, but there are people beside you and some at your back and you see all-sorts of things as you go round and move.

I tend to liken f4mmedia to a cornershop, which is why I use the tagline – the cornershop of content creation. What you get is that friendly, approachable, admittedly every once in a while grumpy guy behind the counter trying to provide just what you need, knowing you, usually with something for everyone and then if it’s not on the shelf ready to go and get it for you. As we say, we come with everything apart from Arkwright’s till – Open all hours reference for those who don’t know – classic UK comedy!

marketing@f4mmedia.com

design@f4mmedia.com

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f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – something for everyone

Source: f4mmedia | Font Bundles

10 inspirational graphic design trends for 2018

OK! so these are among the big guys but even if you are a small business why not spruce up your presence? Most of us, even the smallest of businesses have an online presence, perhaps also in print etc. Giving that presence proper illustration provides your brand with a real and interesting backdrop. Design is landscaping for your branding and your marketing. It is also more immediate providing visual triggers and supporting visualisation for your message. Admittedly design trends have a way of moving on, sometimes slowly, sometimes not, but these changes, this movement in the decoration of the market gives you the flag to move on with your branding and marketing as well!

2018 will be a year of modernizing design trends. Check out these 10 inspirational graphic design trends to add some contemporary flair to your designs.

Source: 10 inspirational graphic design trends for 2018 – 99designs

https://www.creativebloq.com/features/graphic-design-trends-for-2018

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f4mmedia on Font Bundles – We provide a range of resources – stock images, illustrations, photoshop, patterns, brushes – something for everyone

Source: f4mmedia | Font Bundles

 

Infographics – some marketing basics

Do you have a referral program for your business? Referrals are excellent leads because they’re presold on your products and services.

Source: Referrals: Your Untapped Source for Generating Leads [Infographic]

Email marketing remains an effective method for lead generation. Here are the unwritten rules of email marketing and best practices so you get results.

Source: The Unwritten Rules of Email Marketing [Infographic]

Fonts For Designers 2018

Different styles of fonts send different sorts of messages, they add a different feel. What sort of message do you want to send? Clean and corporate? Comfortable, homely and somewhat informal? Arty, future looking, with that extra swish? Handmade but with grace and pizazz?

Do you love free fonts the way I do? If so, then you’re going to enjoy my list of the 20 best free handwritten fonts for you to use in your 2018 handmade design

Source: 20 Best Free Handwriting Fonts For Designers 2018

If you’re creating a logo for a brand, here are 33 amazing modern sans serif fonts that you might want to use in your project.

Source: 33 Modern Sans Serif Fonts That Are Perfect For Logo Design

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