Digital marketing trends 2018

Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms, which is why it’s critical for marketers to keep up-to-date with the latest developments in the social media space.

Source: 5 digital marketing trends that will shape your 2018


New twitter rules will affect us all –

  • the recent introduction of 280 characters means more detailed messaging, bigger story outlines
  • new posting rules stopping repeat posting of tweets
  • outlawing multiple accounts using same posts

Social media marketers react to Twitter’s new rule restricting simultaneous tweets with identical content across multiple accounts.

Source: How Twitter’s latest policy update to stop spam & malicious content is impacting brands

So! perhaps we will have to rely more upon actual hands on, creative social media posting and a little less on letting the bots, the AI, apps and endless repetition taking the lead. Strange! more work to do then.

… and from last year some predictions –

2018 is right around the corner; are you ready for the upcoming social media trends? Experiment with these trends for a winning new year.

Source: 11 Social Media Trends to Watch Out For in 2018

Trying to stay ahead in 2018? We’ve identified the hottest social media trends for 2018 so you can get them implemented right after the new year.

Source: Social Media Marketing in 2018: 8 Trends To Keep Your Eyes On

What’s on the horizon for Twitter in 2017? Here are our predictions.

Source: 7 Predictions for Social Media Marketing on Twitter in 2018


Source: Blogarama – #1 Blog directory


Design Trends, Patterns, Predictions – 2017 – 2018

Every year and sometimes every season we see a new crop of styles or patterns in design and the marketing and branding it contributes towards. Just to keep you abreast of what seems to be the case at the moment here are some ideas and some new resources to help you along the way.

Brighter colours seem to be something people are talking about. Are we looking to brighten everything? Is this just a way of differentiating now compared to then? But there is so much more …

a variety of graphics resources including patterns, textures, stock images, from the abstract and coloured to grunge and beyond – for photoshop, illustrator and morehere you have the urban, plantlife,

Source: design bundle 3

Top trends in web design, audio, video, graphics design, and more – all picked by the Envato team.

Source: The Top Design Trends of 2017, and Envato’s 2018 Predictions – Envato

Are you looking for ways to improve your SEO? Want to know how to use the Ahrefs tool to your advantage?

Source: How to Use Ahrefs to Improve SEO – Infographic

Is 2018 the year you start your own business? Need some help getting the business noticed by potential customers?

Source: 10 Ways to Increase Brand Awareness – Infographic

Let’s stop waging a popularity contest over design approaches and document the way we work without so much bias.

Source: They’re not design trends. They’re design patterns.


Source: Blogarama – #1 Blog directory

Digital Marketing- Your Marketing Strategy

Aside from the fact that we can help with all of this –,, …

here are a few ideas and resources to help you along the way…

In these times we need to do a lot to get our message across. Although things such as print took a dive in terms of interest a while ago it has revived in terms of its usefulness but it needs to sit beside the wide potential of the online, digital elements of your overall message. Having a website to refer to is a must, as well as having a business card or introductory flyer or brochure you can hand to people in passing. Each stands as a reference point giving a clear way or many that people can get in touch, to ask questions, clarify things, enquire about products or services, make an order. In each case, be it your business card, your bifold or trifold, your landing page and those that follow, as well as your social media channels, each needs to look right and not some tawdry mess thrown together by some ridiculous amateur. Having an idea of current design styles is a useful thing, similarly using reasonably and fitting text styles fits with it all. Print and websites act as foundational reference points, the building blocks of your business and its presence, social media is your way of continuing the conversation, adding further stories, giving you a real building that can be seen from a distance. Making it all more than just a few words gives your presence real texture – so add images, photos, video, perhaps sound via a podcast or music and voice-over to your video.

„Digital Marketing“ is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like „it is related to…

Source: 10 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy

Instagram is a powerful tool for marketers to use to reach target audiences. In this infographic, you’ll learn 139 facts about Instagram you should know.

Source: 139 Facts About Instagram

As 2018 planning is ramping up, there are 3 social media marketing trends that you should play close attention to.

Source: 3 Social Media Marketing Trends to Watch in 2018

Hashtags can be an effective way to boost your brand message – here are six tips on how to maximize your brand hashtag use.

Source: 6 Ways to Optimize Hashtags for Business [Infographic]


Source: Blogarama – #1 Blog directory

Lisa Marcyes, Senior Social Media Marketing Manager at Marketo, gives 3 ways to help you choose the best social network for your brand including 50 stats.

Source: 50 Stats to Help You Choose The Right Social Networks for Your Brand


Your website, SEO and more

Are you looking for ways to improve your business website? Want to create a site that your visitors and Google will love?

Source: How to Improve Your Business Website

SEOprofiler is a complete SEO tool that offers everything that you need to get high rankings on Google and other search engines. Free accounts available.

Source: Full featured SEO tool: rankings, analytics, links, keywords, social, and more.

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Video Content Marketing – how it can help

Even the smallest of businesses can now make use of video. You do not need to be a big corporation with a massive budget or friends in tv to do this. The tools and service providers are there, ready and waiting – us included. You can add video to your website, social media channels and so on. Make a statement, tell a story, even if it is a brief one. Add to the story as the days and weeks go by. Serve up the dish of your brand, your services and products, the offers you are putting out there. Those pictures and words, perhaps the music, speak millions of words.

Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like M…

Source: Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Discover best practices and tips for ensuring your social media and content marketing efforts are working together like a well-oiled machine.

Source: How Social Media & Content Marketing Work Together

Are you considering your marketing plan of action for 2018? Want to know why video marketing should be central to your plans?

Source: 10 Reasons to Use Video Marketing – Infographic

Are you considering adding video to your social media strategy this year? Need some stats and facts to help you form and execute your campaigns?

Source: Video Marketing Trends for 2018 – Infographic

Trends for 2018

It’s the new year –  so here are a few ideas to get you thinking about how to set off with a bang or at least running …

This is definitely a year where you need to put some real effort into your social media presence, your content, design and video …

See what will be big on Instagram this year with 7 of the hottest Instagram marketing trends for 2018. Plus, how to implement the trends into your strategy!

Source: Top 7 Instagram Marketing Trends for 2018

Are you looking for ways to get ahead of your competition on social media? Want to know the key ways to get your brand story across to your followers?

Source: 4 Social Media Marketing Tactics for 2018 – Infographic

Are you looking for ways to modernise your business website? Want to know the design trends likely to be hot in 2018?

Source: 12 Beautiful Design Trends for 2018 – Infographic

Where will you be spending your marketing budget in 2018? Will you be using the same tried and tested techniques or investing in something new?

Source: 5 Huge Marketing Trends for 2018 – Infographic