Content – Design, Styles, Marketing – 6

The colour you use adds not only emotion but points to other basic areas of meaning. It is part of the message. It has its own psychology.

There is a real difference in the effects that, for example, a bright, full, basic colour will have upon someone looking at your content in comparison with that provoked by a softer, gentler, perhaps pastel shade will generate. There is a difference between the strident, blaring simplicity of one and the more subdued suggestions of the other. This can and should be echoed in the accompanying text. Are you shouting a statement or telling a story perhaps with a little decoration? Are you making a plain statement or suggesting a scene, a background, gesturing towards a series of feelings.

Color Theory 101: The Basics at Line25, your #1 web design blog.

Source: Color Theory 101: The Basics

Choosing a Palette in Photography.

Source: The Influence of Color. – The Art of Photography – Medium

Similarly your choice of illustration – accompanied by its own palette and the emotions it brings along – makes a statement, it aids in telling the story, it also suggests what all of your content should be bringing to the table. You are looking to have particular groups, segments of the viewing public relate to your content in an effectively positive way. One should reinforce the other and so on – colour, image, text, channel, timing.

Top 10 Predicted Design Trends for 2017 at Line25, your #1 web design blog.

Source: Top 10 Predicted Design Trends for 2017

 

We recap 2016’s biggest stories, predict trends for 2017, celebrate the music of George Michael, share rants, raves, and more – Content Marketing Institute

Source: Google, Facebook to Purchase Content in 2017

This is the most comprehensive list of Twitter Marketing Tips on earth.Whatever your goals are, you’ll love this list!

Source: Twitter Marketing Tips: The Complete List – Get More Twitter Followers Boost your Twitter Marketing

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Source: des bate (@f4mmedia) • Instagram photos and videos

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Trends For 2017

At the end of one year and the start of another there are always predictions made about what is likely to happen, what will be popular, what will become successful in the coming year. Here is a round up of various suggestions in a number of fields.

 

With 2017 just a few days away, companies have begun charting their marketing plans. Content continues to be crucial but isn’t about who can produce the highest volumes anymore, it is about who can adapt to the diversity of multiple platforms and engage their audience across them.The compet

Source: 10 Top Content Marketing Trends For 2017 | DrumUp Blog

As 2016 draws to a close, I rounded-up 10 of what I believe will be the most important design trends of 2017.

Source: The Future is Now: 10 Design Predictions for 2017 | Creative Cloud blog by Adobe

New year, new design trends. One of the great things about web design is that it is constantly evolving. You can find trends or even just hints of things to come almost by chance as new ideas seem to populate all at once. This month’s examples are a lot of fun with websites using space in interesting ways, new online shopping experiences and the return of pastel color palettes. Here’s what’s trending in design this month: 1) Exaggerated use of space The right amount of space can make or break a design. Whether it is white, a background color or surrounds text or images, “empty” space in a design can speak volumes. Exaggerated use of space is one of those design trends that can be a lot of fun, and when used well it can be rather effective in helping users know just how to look at or use a website or app. Open space is an extension of minimal styles that have been popular for some time, but with one major exception: Rather than a symmetrical outline with space all around, these designs

Source: Essential design trends, January 2017 | Webdesigner Depot

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Content – Design, Styles, Marketing – 5

Happy New Year!

When it comes to the marketing for your business, your product, serivce, event you can take a thoroughly direct approach – simply state what is what and be damned! Fire those cannons and await a return. Then again you can also take a gentler approach. Setting a scene, providing a background, allowing people to relax into the message you gradually elaborate. In a similar way, your approach can be that big business, boardroom aired and generated, put together still with the feel of the glass windows of the office giving a wide view of the city skyline. A major tagline of F4mmedia is – the cornershop of content creation – there is an approach that has all of that convenience, it has the friendly tones of the local shopkeeper who knows you well, it is a little more informal. It may not have the grand packaging of the big business etc. but it is more comfortable and looks to make it easier to acquire.

Content Marketing Institute’s latest research reveals what the most committed UK marketers do differently, but lessons work for marketers worldwide.

Source: Committed to Content Marketing? Prioritize the Right Things [New UK Research]

Giving your marketing, your branding structure is certainly important. It allows you not only to take aim, rather than just throwing buckshot wildly into the air and seeing what you might hit, if you might hit something. It gives you the chance to tailor your efforts so that you are not wasting time, giving your efforts direction. It allows you to take stock of the whole terrain and your ROI. That structure also tends to mean that you are not rushing what you are doing, giving your efforts chance to take hold, to make themselves noticed in the whole terrain in which you operate.

Predictions for the biggest new things in design, and DIY examples to stay ahead of the the trends.

Source: We asked 16 designers about the next big trends in design

Enterprises need to embrace the lens of design thinking to innovate their legacy products & to transform the lives of their customers & employees.

Source: How Design Thinking Will Revolutionize Enterprises in 2017

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Source: Blogarama – #1 Blog directory

yes! we can all find a use for wood here and there – here is a range of textures, patterns -.png, .pat, .eps, .jpg – great for any project needing colour and texture, that natural feel but with a litt

Source: new wood old wood for free | f4mmedia – Sellfy.com

small business owner creating content, graphics, marketing, also dj, vj and more

Source: des bate (@f4mmedia) • Instagram photos and videos

Type design Nina Stössinger details the three steps you should follow to find the best font.

Source: How to choose the perfect typeface, by Frere-Jones’ Nina Stössinger – News – Digital Arts

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Content – Design, Styles, Marketing – 4

The messages you put out there in support of your business are not just bits and pieces of marketing, they come together as the whole story that is your branding. So, what story fits best with the people you are trying to reach – your targets? When you have decided upon the style of story, how can you decorate it to give it more impact?

Where you have a more thoughtful target group it may be useful to use a gentler narrative. Then to this sort of message you can add artier, crafted images with a gentle palette.

For those people who have less time and a more pressing life – your story and imagery needs, often, to be more direct and have brighter more direct colours in use.

Sometimes a natural background, even muted can make the point. Then using a soft, soft palette having your typography tell the story, at least in its emotive details can do the trick.

Sometimes the choice to be made is between the fully frontal business image and the imaginatively crafted art-based image. One shows that you are all business, the other, all creative imagination. Your backstory can be many things – every business and its surroundings, geographic, economic and mercantile, they are all different. Telling that story can be quite different, rather than a simple clone of this or that. In just the same way each particular element of your target audience, your target customer base, they may have similarities, but they also have slight but particular pieces of the purely individual. Make it resonate.

Do you ever find yourself noticing that a certain design element just keeps popping up? Even those tiny details that look somewhat insignificant can be indicators of design trends. That is particularly true with the elements in this month’s roundup. Each of these trends—white edges framing a web design, cinemagraphs and tiny loading animations—are seemingly simple details that enhance the visual experience for users. Here’s what’s trending in design this month: 1) White edges More web designs are using white edges or framing around the perimeter of the design in the web browser. It’s a new twist on an old idea when more websites were built to certain sizes and framing was used for odd browser widths. It’s something that faded as more designers opted for responsive, full-width designs. The new twist with framing is interesting and is a nice way to create a canvas for the design. Most of the sites using this trend include a white—common, but not mandatory—edge around the design.

Source: Essential design trends, December 2016 | Webdesigner Depot

Kayleigh by Font Bundles Store available for $8.00 at FontBundles.net

Source: Kayleigh by Font Bundles Store | Font Bundles

The mythic color standards company says it selected the bright, natural color as a counterpoint to the murky political climate around the world.

Source: Greenery: Pantone hopes its 2017 color of the year will improve our gloomy mood— Quartz

Please like the page – Source: F4mmedia

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Source: Blogarama – #1 Blog directory

yes! we can all find a use for wood here and there – here is a range of textures, patterns -.png, .pat, .eps, .jpg – great for any project needing colour and texture, that natural feel but with a litt

Source: new wood old wood for free | f4mmedia – Sellfy.com

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Content – Design, Styles, Marketing – 3

The content you employ can be everything from a straight, upfront ad through to something more thoughtful. That’big bang’ direct statement of what you are selling, whether it comes with glitter, balloons, rainbows and dancing dogs or not, it has its place. At some point we all need to make a direct statement of what we are offering.

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You can also offer up something a little more thoughtful and imaginative, giving a background feel, setting a scene, being emotive and thus creating appeal and engagement. In both scenarios you need to have done your initial work typifying who it is that are your targets, who is it you are going to sell to, who will take an interest?

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Are you looking for ways to improve your Twitter marketing strategy? Want to know the types of content that get more retweets and followers?

Source: Do Twitter Like a Pro: 11 Types of Content to Share With Your Followers [Infographic] – Red Website Design Blog

The following infographic and information is provided by Tom Hopkins and One Productions. Tom is the Managing Director of One Productions a video production agency, with headquarters in Dublin, Irela

Source: Infographic: Snapchat Stories vs Instagram Stories

As 2016 nears an end, designers are continuing to develop visually interesting and bold styles.

Source: 6 Web Design Style Predictions for 2017

The Winter Fonts Collection includes 27 Vibrant and Cool Typefaces for only $19! ONLY $0.70 per font – you save a massive 93% off the RRP.

Source: Winter Fonts Collection | Font Bundles

 

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Content Marketing, design, styles … 2

14 experts share how content marketing can help B2B firms strengthen the value of their brands – Content Marketing Institute

Source: How to Use Content Marketing to Enhance Brand Perception

Content marketing isn’t nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and how well they’re

Source: 5 Content Marketing Myths To Correct Now | Search Engine Watch

If there is one basic watchword to use in terms of content marketing is this;

  • make your content resonate with your target audience
  • tailor it to suit

There are all sorts of styles you can adopt:

  • gentle humour
  • vibrant straight-talk, the big bang
  • scene setting

These are just a few ideas. The first things you need to do are to analyze who your targets are, your target audience and your potential buyers. What age range are they in? What income bracket are they in? Gender? Tastes? Interests? Are they pub types, fine dining restaurant types, football terrace types, day out with the kids in the park, drive to the seaside, ski in Switzerland? All of these qualifying questions and the full range of similar will help identify what your targets will react to in a positive manner. The you need to deliver it – through channels your targets will use, at the time they are likely to be usiing those channels and in a way that will catch their eyes and make them remember it all and you.

When you have built a characterisation of your targets, then you can start to build, to create something that becomes a branding and mrketing stream. You build by fitting one to the other, but do it creatively.

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Brand Indentity Logo Design by Garlic Friday www.garlicfriday.com

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Landscape gold frame mockup. Landscape mockup. Frame mockup. Poster Mockup. Styled mockup. Product mockup. Design Mockup. Gold frame mockup. White frame mockup.

our basic services, branding, marketing, social media marketing, content marketing, video marketing, digital publishing, online marketing,

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Source: Shine on the web | Scoop.it

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Content Marketing – styles, copy, design … 1

This is definitively a digital world in which we live. Much of this globe has its lives centred around what is and is not presented via the web. Business is no different and so even for the small business having an online presence is a must. How that presence is cast is something else. It is not just about making a bland or bald statement of what your business is about – it is so much more. We have to put out there all of the basics – contact details, places, opening times, what is sold, what services are offered etc. On top of all of that we have to do it in a way that catches the eye, intrigues the mind, makes it all interesting to potential customers or clients. This means doing all sorts of things:

  • adding suitable imagery, photographic or graphic,
  • saying the right thing, in other words presenting the right copy, having the right taglines
  • perhaps adding video, styled in a particular way, coloured, styled well with good audio
  • it may mean doing it via audio itself, a podcast or such
  • choosing the right channels to present it all.

What we have to sort out along the way is how we present things – what sort of style we are going to use.

… and here are a few things just to get you started …

Content marketing is an effective way to reach your target audience by offering relevant content that addresses their needs. Here are some tips to success.

Source: The Do’s and Dont’s of Content Marketing [Infographic]

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