Your use of colour says as much about you in your marketing and branding process as any other element. It needs to point to the right emotions, the right social context. It needs to balance with the actual imagery. Interaction with the whole process, the whole story being told has colour as one of the main motivating aspects. Styles of design move on in just the same way that marketing and branding do!
Here are resources old and new available for your use. There are some freebies in amngst, so have a good look around. Hopefully, one or two of these bits and pieces may be of some use in your current or upcoming projects.
Give yourself every chance! Ensure you have the tools ready to hand! All very good pieces of advice. Acquiring new leads, then new clients or customers may be a happy accident at times, but it is generally the result of effort. That effort is aided by having useful bits and pieces in your overall armoury. Hence what you find below – the Souvenir Principle:
For any small business it is often the case that major online campaigns are not an option. Certainly a simple or basic website may be on the table but print remains something they can use:
– shop or office posters
– brochures available to pick up in the office, retail outlet, through the letterbox etc, see the post concerning the ‘souvenir principle’
If print is a major idea for you then perhaps you could think about expanding it and create brochures and catalogues available online or via e-mail campaigns. Digital print design – creating e-books or e-zines are of real use, real advantage for even a small business.
rising setting. – check out my very own e-zine.
You can also have a look at my e-books via slideshare and scribd:
Using such tools as InDesign gives you the option to easily create for either option – print or online distribution. But with all of this you do need to pay serious attention to your design.
Colour is another area of real importance. Colour speaks to your intended meaning, emotion and a whole raft of psychological pointers.
Sit and think – which colour speaks to you in the way you want to speak to your hoped for clients or customers.
Here are some of the materials I have produced for you to use – or just ask me …
In terms of your brand and your marketing – what is it that you are trying to express? Does it give the right picture? the right emotion?
What sort of design style or schema are you looking for? What fits?
All sorts of things are roughly in style at the moment:
– a lot has been said about flat design, minimalism, the move away from skeumorphism
– a lot is coming to be saif about material design, a sort of offshoot from flat design but very much a case of google adding itsown twopence worth
– big picture backgrounds are useful for some people
– geometrics, polygonal backgrounds or details/textures/patterns have their uses
– blurred backgrounds and blurs as details have their fans
– musch use is made by some of badges, retro and even vintage stylings
Print still has its uses. The flyer or the brochure you take away for later. That paper or card in your hand can remind you of something you have forgotten, if it can do it for you then it can for your potential clients and customers. The business card reminds you who you need to ring. Yours gives the hand you just shook some numbers to punch a little later.
It is useful if you can make current trends in graphic and web design work for you. Something new in your business – add something new on the design side of things. If you have a serious offer being made – use it as a lead in to a new styling.
Colour is one of the basics, one of the foundations of both the branding process, the result, of course, being a fully designed and articulated brand, with a suitable setting.
Colour has its psychology but it also has its fashions. As with all such things, these can be followed, used to inform, or simply ignored. Take a moment and think it over!
You need to make your font/s work for you. The choices you make in terms of typography send their own message. They say something as important as what is written – what you say, how you say it, the shape of it all, the detail.
Finding suitable materials saves time. Take a look at what we offer via Sellfy. There is a variety of materials on offer – some free.