Seasons change – new marketing opportunities

Autumn grows, leaves fall …
… another season

…colours change
– the backdrop for your brand changes

The change in seasons gives you an opportunity. Yes, I know it can be one of those tiresome things needing more effort but then it is also an easy way to have content and design ideas ready and waiting to plug in to a new campaign.

We will see a change in the natural environment – trees having leaves change colour, giving a new palette around us outside, then shedding leaves etc. We see a return to school for the kids, sports moving on, a change in the clothes we wear, skies, lengths of days and nights, temperatures lower. Each of these may be a point of interest.

With the change season so the natural palette changes. Should yours? Should it give you an opportunity or an excuse to make some design changes? alter the palette of what you are offering up?

If you want our help get in touch:

marketing@f4mmedia.com

design@f4mmedia.com

publishing@f4mmedia.com

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F4mmedia – news, resources, links and so much more

Marketing your business, product, project or services is now a somewhat more complex and involved activity than it was some years ago. The options have grown – it is no longer just a case of print work, newspapers (local or national), the odd magazine ad, perhaps local radio – yes, I am that old!

We now have before us – websites, social media all utilising design – stock photos, vector based imagery, video, audio – including music, as well as the basics of the written, be it just a plain and simple appeal and information or on to a whole story.

We can help with all of that and both here and via the newsletter – see below – we are looking to provide you with resources, links to information and offers of doing the work itself.

Take a look at all that we can offer – sign up

We hope to bring you a whole range of resources, links and ideas to help you with all of your projects, business and otherwise.

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This infographic looks at what’s trending in visual content marketing for 2017, according to a survey of 300 online marketers.

Source: The Hottest Visual Content Marketing Trends in 2017 [Infographic] | Social Media Today

Which of these design elements are you using to enhance your web experience and conversion? If you’re launching a new site or refreshing an existing site i. Marketing topic(s):Website design. Advice by Expert commentator.

Source: The Top 10 essentials of a contemporary web design – Smart Insights Digital Marketing Advice

2018 is just around the corner. Are you ready for it?

Source: 4 Social Media Trends You Need to Know About for Next Year

Which tools and sites do you use to keep up with digital marketing? The idea for our new guide for marketing agencies ‘keeping up with digital’ came from a. Marketing topic(s):Marketing innovation. Advice by Expert commentator.

Source: Keeping up with Digital Marketing in 2017 | Smart Insights

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Source: Blogarama – #1 Blog directory

Get your content on

Content is all important for your marketing efforts. Saying something directly is one thing and works for some occasions, giving the whole message a little decoration and telling a stroy, at least in part, is more usual these days. You need to say it right for the audience you are trying to reach and it is all a lot better if you add something interesting graphically and even better with video.

Here are a couple of simple promos I did for projects within the entertainment world.

You can make simple promos or adverts, there is also the option of making video banners or using video backgrounds for your site. As marketing tools videos have the same range as graphics or illustrations:

  • they can be simply or basically informative
  • they can be illustrative of a product or service
  • perhaps they can show some new offer
  • they can go beyond all of such and be part of your brand storytelling

Whichever form or use they need to be a good example of what you are about. They need to have your style, or the style of those you are looking to address or attract. They need resonance.

a range of stock images, illustrations, buildings, textures, abstracts, patterns and a whole lot more to aid your projects alonghere there is colour, imagination, views of the city and more

Source: Design Bundle 2 | f4mmedia – Sellfy.com

4000 IN 1 GRAPHIC BUNDLE SUPER SALE by Bilberry Create available for $20.00 at DesignBundles.net

Source: 4000 IN 1 GRAPHIC BUNDLE SUPER SALE by | Design Bundles

The Best Sellers Font Bundle Volume IV is here! Save a massive 94% on the RRP today with these best selling fonts from past bundles and our marketplaces.

Source: Best Sellers Volume IV | Font Bundles

Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Source: Free Goods Of The Week ~ Creative Market

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Online Marketing – a few ideas and resources

It’s a growing thing – still! Even small businesses need to get their message out online. We can help – marketing@f4mmedia.com. Beyond that, though, here are a few ideas and resources to help you along.

Source: Localvox – Best Internet Marketing Software

This infographic tells you everything you need to know about social media in 2017.

Source: This one colorful infographic tells you everything you need to know about social media

Lisa Marcyes, Senior Social Media Marketing Manager at Marketo, gives 3 ways to help you choose the best social network for your brand including 50 stats.

Source: 50 Stats to Help You Choose The Right Social Networks for Your Brand

4000 IN 1 GRAPHIC BUNDLE SUPER SALE by Bilberry Create available for $20.00 at DesignBundles.net

Source: 4000 IN 1 GRAPHIC BUNDLE SUPER SALE by | Design Bundles

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Source: Blogarama – #1 Blog directory

a range of stock images, illustrations, buildings, textures, abstracts, patterns and a whole lot more to aid your projects alonghere there is colour, imagination, views of the city and more

Source: Design Bundle 2 | f4mmedia – Sellfy.com

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Showcase, Website Designs, SEO, ideas to help you along

Getting your message out there can be quite  task. You need to have the right content on the right channels at the right time. The styles you employ need to fit with what you are saying. Below are a few bits and pieces to help you make some decisions.

Here’s a stunning roundup which includes a hand-picked showcase of trendy hipster style website designs. They all boast a retro or vintage theme.

Source: Showcase of Trendy Hipster Style Website Designs

Are you looking for ways to improve your business website? Want to know the key aspects you should measure to maximise performance?

Source: Website Analytics: 7 Factors You Should Measure to Maximise Performance [Infographic]

How has your website performed from an SEO perspective since 2012? Have you noticed peaks and troughs in rankings and traffic over the last 5 years?

Source: A Timeline of Google’s SEO Updates & How They Affect Your Website [Infographic]

Premium free font available each week exclusively from Font Bundles Grab your free fonts for a limited time only

Source: Free Font Of The Week | Font Bundles

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Source: Blogarama – #1 Blog directory

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Colour, Design, Trends – 2017, what’s happening

We all need to use some imagery in what we put out there to promote what we do, what we sell, what we provide. Using a resonant colour in that, not only for our logo but across the board, helps the whole process along. It adds its own message subtly.

Boost brands, influence behaviour and convince your clients.

Source: The designer’s guide to using colour in branding | Creative Bloq

This month the focus is on design elements. Many recent trends have involved user patterns, color or typography, but here it’s all about subtle techniques. Essential trends to take note of include downpage navigation, boxes as a design element and plenty of vertical lines and movement. Here’s what’s trending in design this month: 1. Downpage Navigation Designers seem to be in quite the experimental phase when it comes to navigation these days. From vertical, side navigation options to pop-out styles to downpage styles, menu items are kind of all over the place. While downpage navigation used to be a distinct no-no, it can grow on you. And as more designers opt for this user pattern, it will become more generally accepted. Here’s a word of caution: If you opt for downpage navigation, keep a close eye on website analytics to ensure that your visitors understand the pattern and are continuing to click. This technique might not work for all audiences. So how do you make it work? The best

Source: 3 Essential Design Trends, July 2017 | Webdesigner Depot

We are going to be starting an e-mail newsletter very soon. If you would like to be included email us with a request via info@f4mmedia.com.

Pandora has done it again – opening up that box and letting all sorts fly free, well nearly free, here is a range of abstract illustrations useful for backgrounds and a whole lot more. Take a look and

Source: pandoras abstracts | f4mmedia – Sellfy.com

yes! pandora has opened her box and allowed out not quite the chaoos you might expect but some varying patterns for your use, she is mellowing in her old age, take advantage and see what she has to of

Source: pandoras patterns | f4mmedia – Sellfy.com

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Stock Photo Trends

Having more than just text in what you put out there is a must. You must also tell your story in a good way, preferably with a little imagination. Yes we can help with such:

design@f4mmedia.com

marketing@f4mmedia.com

Adding the right taglines to the right image is something that takes a little practice. We do our best.

The colour scheme is one thing, the tagline (or endline) another, then there is the layout of the image itself, what is pictured completes the whole. Getting everything balanced can be a bit of a job – we get thee in the end, especially given a little nudge here and there and an idea or two from others.

Trends we’re noticing: muted colors, authenticity, and symmetry.

Source: Stock Photo Trends in Landing Page Designs 

Think beyond the feature photo.

Source: Creative and Unique Ways to Use Stock Photos

The search for authenticity in stock photography

Source: Are You Guilty of Using These Stock Photo Cliches?

just a few images of those things you might find in water and around it, all nice little jpegs, don’t croak at the sight, or ribbit up

Source: waterlife and more | f4mmedia – Sellfy.com

Source: Other City

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