Having materials to hand for your projects, design or otherwise, can be more than a help, it can be a massive time saver and an inspiration. Here are some of our materials made available to you – share and it helps us to grow …
We hope to bring you a variety of materials – those in fashion and those not necessarily but still potentially of use. As we all know things change at times quite quickly in the fields of design and marketing. We all need time to prepare – having resources to hand is a boon. Take a look at sites like Death to stock photos for an approach that goes beyond the mainstream but is still effective.
Content comes in various forms and is made available via a number of channels. Options are there for most businesses of whatever size and type. Local shops, services, tradesmen, slightly larger regional businesses – each has the chance to make use of what is there.
Here are a few links and infographics – we gope they help …
Colour has a real emotional impact for all of us. Any business should use it to the full.
Each element of your branding and marketing needs to support the others. Palette is one element, then also typography, background imagery, message, how you pitch that message – the language of it all.
Video moves on … it is taking more and more of centre stage when it comes to business promotion and advertising. As a marketing tool it has the capacity to do so much more than other more traditional forms of marketing. It is just a surprise that more small businesses do not use this tool. Even small local businesses have the chance, surely there must be other companies around and about similar to f4mmedia – based in Sheffield, South Yorkshire – able to help those local to them. With the internet and its capacity to transfer information, to communicate over long distances you could still call us. But still …
Video gives you a chance to add more and more depth both to your branding and to your marketing generally. Video allows a clear means of using all of the usual areas of design and illustration – palette, typography, message and more – it provides a way to add a broad and deep exposition of emotion giving your branding a greater personality.
Video can be used easily on your own website, via your own and others social media channels. It gives you reach thanks to the current trends in social media use and sharing.
There are so many ways you can approach video for your business. There are a huge number of styles you can employ. Choose a style that fits your brand, fits your message and appeals to your target audience. Think of a continuous line from your logo, to your website, to your graphic content, to your promo videos.
A lot of use is being made of a number of visual styles in website design, graphic design for business and in videos:
– minimal, still being made use of
– geometrics and polygonal backgrounds and textures
– flat design with a hefty use of icons and a bold use of colour.
Threads of these stylistic variations can be used in video. Of course, such basic forms as a direct statement to camera remains as a useful option for many businesses. Also what we may refer to as ‘big picture’, using a scene with particular characters and a suitable setting, added voiceover, soundtrack and text, perhaps as a lower third, is of great use.
Things move on. In just the same way that radio, then television affected how businesses marketed themselves, the internet began a process of change that continues. Now with mobile phones and mobile internet things move on again. How we use such instruments make a difference in how businesses, even small and local businesses, need to act to stay in stream or ahead of those around them.
Having a website is not enough – should it be responsive ie., mobile friendly? Do your target customers regularly use their mobile while they are about their business? Does that target audience regularly use social media? if so why aren’t you? Do you post the right content on those channels? Do you use the right apps and similar add-ons?