Essential design trends

Color and layers. This pair of design elements has been the driving force behind many of the year’s trends. While we haven’t seen anything…

Source: Essential design trends, August 2016 – Medium

Source: 6 Top Infographic Design Trends for 2016 So Far

A Photoshop action is a set of recorded commands that can be used on images for a particular purpose. Download 100s of Free Photoshop Actions

Source: Mega Collection of Handy Free Photoshop Actions

Source: Get Your Shirt Together Apparel – GET YOUR SHIRT TOGETHER

Introducing the long-awaited, delightfully handmade ★ANGIE MAKES FONT BUNDLE OF GLORY★ This bundle contains goods that could easily value

Source: Angie Makes Font Bundle of Glory ~ Fonts on Creative Market

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Taglines

Whenever we look to put our businesses forward the tagline you use in any content is one of the core pieces of the effort you put out. It can make all the difference – how it rests within the content, the graphics, video and more. It needs to have a number of qulaities. While it can be something simple and direct, pointing straight at what you are selling or doing, what you are providing – it can also be something that simply sets a scene, gives an idea.

It is all part of the content creation process. Here are some ideas and resources …

Uncover some of the best brand slogans of all time alongside an explanation of what makes them great.

Source: 22 Companies With Really Catchy Slogans & Brand Taglines

If anyone can guess where the name F4m media came from originally I would be seriously surprised – and give them a prize. That name, though, gave rise to particular taglines that I use here and there:

  • first for many, fresh for most

That is something direct and extends the business name. To add further strands to the brand I use a number of others:

  • the conrnershop of content creation, because we are a small, local company (admittedly having ambitions that reach far, based in Sheffield, UK, we have worked for companies in Sweden, France, Romania and more)
  • all materials handcrafted, digitally, this implies a craftsman’s approach but indicates, by a sort of a joke, that we are truly modern, which we are
  • consistently generating ideas, which also refers to the truly modern, ie., CGI

Taglines are often overcomplicated and underwhelming. Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.

Source: 10 Tips for a Remarkable Tagline | Inc.com

Crafting a company tagline as memorable as Apple or Disney’s starts with one simple task: identify your unique advantage in the market.

Source: How To Craft A Powerful Tagline For Your Business

Creating a business slogan can be tricky. Here is a list of 7 tagline generators that can help you create the perfect business slogan for your company.

Source: 7 Tagline Generators that Help You Create the Perfect Business Slogan |SmallBizSense

A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, it’s a theme to a campaign that usually have a genuine role in people’s lives. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution. Fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to…

Source: 77 Catchy and Creative Slogans – Hongkiat

Source: Tagline Guru | Slogans & Jingles

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Social Media, Marketing, Content, Design

I am currently attempting to help a recent startup business with their establishing a branding, marketing and promotional set of efforts. Key within this are questions of design, content and social media channels.

This is so much an online world. That being so for any business even the smallest it is a virtual necessity to have some sort of online presence. The big questions, though, are the where, the what, the when, the how often, and all such! All of it depends who you are trying to reach and what you want to say to them. Who is who needs content at 8am, midday, midnight, 4pm, 6pm, 7.30pm? Who is just looking at the pictures, or the daft video, who needs something substantially informative to react, who just needs that clever tagline? Oddly enough F4mmedia can help with all of that – even if it is just offering advice! We are here to help and hopefully this blog does some of that and points you towards a whole raft of resources to help.

Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there are now a core. Marketing topic(s):Social media strategy. Advice by Dave Chaffey.

Source: Global Social Media Statistics Summary 2016

The social media channels used depend upon a number of different factors:

  • age
  • location
  • interest
  • social grouping

Think about who it is that falls not only within your customer base but who you want to attract! The sort the message, the form of delivery – text, graphic/illustration, video, audio – the channel, the time and all of the other variables that might affect uptake.

As technology and marketing evolve, the job of the content marketer does as well. Today’s professional needs these 4 key skills/traits.

Source: The Skills Today’s Content Marketer Needs – Marketo

Explore the updated History of Content Marketing infographic to gain insight from the past – Content Marketing Institute

Source: The History of Content Marketing [Updated Infographic]

Discover 31 types of content that your audience doesn’t tire of, always has time for, and wants to share with others – Content Marketing Institute

Source: 31 Types of Content We Crave [Infographic]

Source: P-Typography_Zoom.jpg (JPEG Image, 2658 × 2000 pixels) – Scaled (30%)

I have worked on 2 continents in a variety of posts, industrial, commercial and more. I now create video, music, marketing materials as well as perform visually

Source: f4mmedia (f4mmedia) – Sellfy.com

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marketing services, Sheffield, South Yorkshire, content marketing, business video, social media, online marketing, content creation, digital publishing,

Source: f4mmedia Sheffield small business marketing, content creation, design

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Copywriting, Digital Marketing, Design – a bundle of ideas

The message you put out there needs to fit the channel – the words you use, your phrasing, the whole format needs to be right for the channel. Here is a general opening look at the question –

How to optimize copy for social media, website and email marketing. This copywriting cheat sheet infographic has the tips you need.

Source: [Infographic] Copywriting Cheat Sheet – Tabsite Blog

Putting out your message is better when you have something or a few things to brighten up all of those words – add some illustration, again it needs to fit or enhance what you are saying and take the whole exercise forward.

Source: Graphic Means

abstract ackgrounds taken from foliage, bonus png’s and psd’s, something for your content creation

Source: Blown Leaves | f4mmedia – Sellfy.com

Give part of the design a typographic makeover – how the words look is subtly as important as what the words say. It gives a further depth to the whole appearance of your message, your content –

Typography for inventive pairings and versatile blends.

Source: Cheers! | Discover.typography by H&Co

Introducing the long-awaited, delightfully handmade ★ANGIE MAKES FONT BUNDLE OF GLORY★ This bundle contains goods that could easily value

Source: Angie Makes Font Bundle of Glory ~ Fonts on Creative Market

Make stunning visuals in seconds with assistance from AI technology. No coding, no templates. Mix content and gain visibility.

Source: Tylio – f4mmedia

Facebook Ad Targeting uses the site’s extensive information about their users to allow you to set detailed and unique profiles for your client demographic.

Source: Facebook Ad Targeting [Infographic] – Tabsite Blog

Facebook-Ad-Targeting

Wood surface imagery, patterns, backgrounds, textures – all adding an arty feel wherever you apply them. A range of file types to help. Moments of grunge, delicate colouring, roughness, grain, shape,

Source: Wood Surface | f4mmedia – Sellfy.com

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I am Creator / Trilogy ~ Product Mockups on Creative Market

Just $48 instead of $68, for few days only, hurry up! — Next update soon — MEGA UPDATE 27 July 2016 We have just added about 500 new

Source: I am Creator / Trilogy ~ Product Mockups on Creative Market

Branding, What, How and Why?

What is branding? It’s not just a logo. Or a name. A brand is only not a trademark, symbol or jingle. So what is it, and why is branding important?

Source: What Is Branding, and Why Is Branding Important?

So much has been said about branding over the past few decades. Thinking of it in a simple way, it is the entirety of how people see, hear, experience and think of you and your products, services, your business as a whole. Every time you put something out there in the name of you, your business, your products/services it adds to your brand – even if it detracts from it! (Think about it.)

How you style something, what you say, the typography, the design, the colour scheme, all of it has an input. The channels you use, the content itself, its form is all important.

As a designer, you enjoy letting the creativity flow through your designs, however working with brand standards creates certain road blocks on the way.

Source: Being Creative and Working With a Specific Brand – HeyDesign Magazine

This is a visual guide (infographic ) to designing the perfect food product label that aims to make the whole thing as simple as possible.

Source: A Visual Guide to Designing the Perfect Food Label (Infographic) – GraphicsFuel

Yes – the labels say a lot too! All of your design and packaging does.

Make stunning visuals in seconds with assistance from AI technology. No coding, no templates. Mix content and gain visibility.

Source: Tylio – f4mmedia

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  • and to aid your design work on, take a look …

I have worked on 2 continents in a variety of posts, industrial, commercial and more. I now create video, music, marketing materials as well as perform visually

Source: f4mmedia (f4mmedia) – Sellfy.com

Content, Design, Marketing

Getting your message out there needs usually proper decoration – it needs supporting content, something to give a general background, a setting, a visual re-affirmation of what is being said. Hero headers, scenes, mock-ups are just part of all of that. They help to give proper location to the whole branding effort – it is placed, rather than allowed to wander without purpose.

Here are some great free PSD mockup scene creators that come with 50+ ready-made mockup/scene templates and over 400 individual items in total!

Source: 40 PSD Mockup Scene Creators | Free and Premium| Over 1K+ Objects

Then in anything you do, design wise, it is sensible to follow a particular palette. Just as design styles have their own fashions, alongside the accompanying typography, your colour scheme has its own set of trends as well as well understood psychology.

The idea is to create a color palette that grabs the attention of users, sets the right mood for a project and helps deliver content effectively.

Source: How to Create a Perfect Color Scheme [Infographic] – Designmodo

more patterns for your use – well coloured, with a hint of grafitti- urban but not too extreme

Source: graf pattern bundle | f4mmedia – Sellfy.com

Wood surface imagery, patterns, backgrounds, textures – all adding an arty feel wherever you apply them. A range of file types to help. Moments of grunge, delicate colouring, roughness, grain, shape,

Source: Wood Surface | f4mmedia – Sellfy.com

But then does your content have to be either text or image? Video is increasingly used and useful in getting messages across and adding a suitable extra dimension to your efforts.

Video is taking content marketing by storm, but you’ll have to do more than just make one to realise its full potential

Source: Why online video is the future of content marketing | Guardian Small Business Network | The Guardian