Content Marketing, design, styles … 2

14 experts share how content marketing can help B2B firms strengthen the value of their brands – Content Marketing Institute

Source: How to Use Content Marketing to Enhance Brand Perception

Content marketing isn’t nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and how well they’re

Source: 5 Content Marketing Myths To Correct Now | Search Engine Watch

If there is one basic watchword to use in terms of content marketing is this;

  • make your content resonate with your target audience
  • tailor it to suit

There are all sorts of styles you can adopt:

  • gentle humour
  • vibrant straight-talk, the big bang
  • scene setting

These are just a few ideas. The first things you need to do are to analyze who your targets are, your target audience and your potential buyers. What age range are they in? What income bracket are they in? Gender? Tastes? Interests? Are they pub types, fine dining restaurant types, football terrace types, day out with the kids in the park, drive to the seaside, ski in Switzerland? All of these qualifying questions and the full range of similar will help identify what your targets will react to in a positive manner. The you need to deliver it – through channels your targets will use, at the time they are likely to be usiing those channels and in a way that will catch their eyes and make them remember it all and you.

When you have built a characterisation of your targets, then you can start to build, to create something that becomes a branding and mrketing stream. You build by fitting one to the other, but do it creatively.

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Brand Indentity Logo Design by Garlic Friday www.garlicfriday.com

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Landscape gold frame mockup. Landscape mockup. Frame mockup. Poster Mockup. Styled mockup. Product mockup. Design Mockup. Gold frame mockup. White frame mockup.

our basic services, branding, marketing, social media marketing, content marketing, video marketing, digital publishing, online marketing,

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Source: Shine on the web | Scoop.it

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Content Marketing – styles, copy, design … 1

This is definitively a digital world in which we live. Much of this globe has its lives centred around what is and is not presented via the web. Business is no different and so even for the small business having an online presence is a must. How that presence is cast is something else. It is not just about making a bland or bald statement of what your business is about – it is so much more. We have to put out there all of the basics – contact details, places, opening times, what is sold, what services are offered etc. On top of all of that we have to do it in a way that catches the eye, intrigues the mind, makes it all interesting to potential customers or clients. This means doing all sorts of things:

  • adding suitable imagery, photographic or graphic,
  • saying the right thing, in other words presenting the right copy, having the right taglines
  • perhaps adding video, styled in a particular way, coloured, styled well with good audio
  • it may mean doing it via audio itself, a podcast or such
  • choosing the right channels to present it all.

What we have to sort out along the way is how we present things – what sort of style we are going to use.

… and here are a few things just to get you started …

Content marketing is an effective way to reach your target audience by offering relevant content that addresses their needs. Here are some tips to success.

Source: The Do’s and Dont’s of Content Marketing [Infographic]

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Resources, design, styles

If you want to reach your target audience it is useful to have not only the right message being put out there – you need to present it in a very particular way. Perhaps you could style it in a way that is familiar to those people or businesses. But then again, perhaps you could do something that will catch their eye, use a style that they will certainly notice. It may be something not quite so comfortable for them but gives them pause for thought. To do any of this you will need the right resources to deal with the work yourself or someone to do it for you (and yes you can talk to us about this – check out our site on wix – f4mmedia, we can and will help pretty much no matter who you are or where you are).

backgrounds and illustrations – jpg, eps, psd – floral and leaf based – something to add imaginative colour and design to your projectsthis may be cheap or free for a whilea mega bundle

Source: flower and leaf for free | f4mmedia – Sellfy.com

I do have a bit of a thing about leaves – you will find a few leaf based resources on the sellfy site.

Part of what you can do is to use video. Here are some animated patterns which could help in your creations.

here are a few patterns, animated for use in your projects, use them as background, overlay, trim and crop to suit

Source: animated patterns | f4mmedia – Sellfy.com

Source: Color in design: Designers choose every color we see on the internet to manipulate our behavior — Quartz

In this guide I want to talk about the importance of font pairing in web design and share a few tips and patterns you can follow.

Source: Design Patterns For Pairing Typography Styles On The Web

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Here are leaf images combined with two quite different sorts of fonts. Sit and think about what you want to achieve – the delivery is important, just as the actual item(s) being sent. What style, what typography, what palette, what tagline  – these are all things I have said before.

pastel

a variety of patterns and other resources for photoshop, illustrator and more, .eps, .psd, .pat, .png, .jpg – a bundle full of colour – something for so many of your projects – exciting, strange, imag

Source: Wild Colours | f4mmedia – Sellfy.com

In this exclusive feature, our experts select the 11 best new typefaces of 2016.

Source: The Best New Typefaces of 2016 (So Far, Anyway) – Print Magazine

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F4mmedia – Tylio – Social media marketing

Source: Tylio – F4mmedia – Social media marketing

Even small businesses are getting into putting their businesses forward via social media. F4mmedia can help in a few ways. With all of this you need to have the right message, the right content going out on the right channels at the right times. This means having a suitable tagline or slogan. Then back it up with the right expanded message. Also add the right illustration or video or audio. Set the statement, the message in the right background and deliver it to the right people when and where they will notice it.

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It is all a case of making things fit along with being informative, or a little entertaining, perhaps even adding a hint of a wow! We try to add illustration, for instance, that ranges from a plain display of what is offered, sometimes an image or three that adds to the whole of the brand, background or landscape, sometimes adding a more theatrical setting for all that is said. Sometimes it is a case of employing real art, adding imagery to a stream of words that gently or forcefully makes people think – taking them somewhere different. All of this, with the copy, the text message as a whole, tells a story – it may be a case of telling the same story once more, with a different twist, sometimes extending the whole brand story with a completely new chapter. It is delivered in the right way, we look for the best channel possible – you don’t hope to read a book in the cinema, do you? You don’t expect to eat chinese food in a pizza house. So, when looking for B2B contacts you look rather more in LinkedIn rather than Snapchat, when you are looking to sell goods locally particular Facebook groups have real use for you.

Twitter is one of the “older” social networks. Still, I often have the impression, that especially with young entrepreneurs and small businesses, Twitter is also one of the most undervalued networks.

Source: 20 Twitter Statistics You Can’t Ignore

Small businesses can use these free social media tools to sell to potential customers, gain likes and solicit and respond to customers.

Source: Social Media Marketing Tools for SMB – business.com

As the saying goes: Everything old is new again. That’s true in design for sure. This month some of the biggest trends in web design aren’t that new at all. Designers are reinventing old-school ty

Source: Essential design trends, October 2016 | Webdesigner Depot

Find statistics, consumer survey results and industry studies from over 18,000 sources on over 60,000 topics on the internet’s leading statistics database

Source: • Statista – The Statistics Portal for Market Data, Market Research and Market Studies

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F4mmedia Sheffield small business marketing, content creation, design

Small businesses can use these free social media tools to sell to potential customers, gain likes and solicit and respond to customers.

Source: Social Media Marketing Tools for SMB – business.com

Yu can use these or let us do it for you – with real design, artful imagination, the right taglines and more. Yes! we help! We have a whole range of resources to help and the time and inclination to work at getting your message out there. Online marketing, digital, social media, it is all becoming more and more important to small and medium sized businesses. Just take a look at how much time people spend on their phones online and beyond. It is so often the first step they take, even befor ethey reach the laptop or the desktop. Talk to us …

marketing services, Sheffield, South Yorkshire, content marketing, business video, social media, online marketing, content creation, digital publishing,

Source: f4mmedia Sheffield small business marketing, content creation, design

I have worked on 2 continents in a variety of posts, industrial, commercial and more. I now create video, music, marketing materials as well as perform visually

Source: f4mmedia (f4mmedia) – Sellfy.com

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Source: Blogarama – #1 Blog directory

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Content, Social Media, Marketing

Yes – that age old rule of twitter – the 140 character limit is changing. But the digital landscape and the marketing landscape is also changing for businesses, especially small business. The days of having little or no digital presence are gone. Even very small businesses find value in having not only a website, even if it is limited in its content, just a basic outline of the business, contact details, geographic presence and a list of products/services. Small businesses are well and truly taking up the baton of social media to keep potential buyers and existing customers/clients informed.

Twitter has updated its 140 character limit. Here’s everything you need to know about these changes and how they affect Twitter.

Source: All You Need to Know About Twitter’s 140 Character Update

Quick: Can you list the goals of each and every one of your social media efforts? Do you know how each campaign performed when measured against those metrics, and how they contributed to the bottom l…

Source: How to Calculate the ROI of Social Media Marketing [Infographic]

Your content is key – content is king or something very like that. If you do not back up your online presence, as well as your social media presence with them having suitable content, you are not doing yourself any good at all. You need the right taglines, the right slogans – wording to suit what you are trying to achieve. It all needs proper illustration – graphics to suit the message and make it enticing, giving the message the right decoration or background, the right setting and reinforcement. It may be sensible to add video or even audio to give it extra punch. All of this is something that F4mmedia does – we don’t just talk about it.

Discover some helpful little tweaks you can make to your content to give it that extra edge.

Source: How to Create Better Content Than Your Competitors [Infographic]

Source: The global evolution of social media: infographic | ClickZ

marketing services, Sheffield, South Yorkshire, content marketing, business video, social media, online marketing, content creation, digital publishing,

Source: f4mmedia Sheffield small business marketing, content creation, design

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Source: Blogarama – #1 Blog directory

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Essential design trends

Color and layers. This pair of design elements has been the driving force behind many of the year’s trends. While we haven’t seen anything…

Source: Essential design trends, August 2016 – Medium

Source: 6 Top Infographic Design Trends for 2016 So Far

A Photoshop action is a set of recorded commands that can be used on images for a particular purpose. Download 100s of Free Photoshop Actions

Source: Mega Collection of Handy Free Photoshop Actions

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Introducing the long-awaited, delightfully handmade ★ANGIE MAKES FONT BUNDLE OF GLORY★ This bundle contains goods that could easily value

Source: Angie Makes Font Bundle of Glory ~ Fonts on Creative Market

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Source: Blogarama – #1 Blog directory

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