Social Media – a few ideas

Even the small business can make use of social media to aid in their promotion and marketing. Indeed, facebook pages and groups are often ideal for many small outfits, artists, craftspeople and the like. There is the added advantage in that customer relations can work out far more direct and personalised, less a case of the corporate wall before current or prospective clients or customers. Tumblr is often useful for the more arty of businesses and producers but other businesses can find real value there. Any business that can use pictures/images – of their products, people enjoying the services offered, the results of work done – all such can find a use for Instagram and Pinterest. Any business can manage to find a use for promotional video, hence Youtube and following on from that, facebook, twitter etc. can all be used for business purposes.

Do you use social media as a platform to market your business? Want to stay up to date with the key changes that could affect how you run your business?

Source: Social Media in the News: The Changes That Will Affect You in 2017 [Infographic] – Red Website Design Blog

Want to know exactly how to use Google AdWords to advertise your business? Follow this proven formula for AdWords success to get to the top of the class!

Source: How to Use Google AdWords [Infographic] | WordStream

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marketing services, Sheffield, South Yorkshire, content marketing, business video, social media, online marketing, content creation, digital publishing,

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It’s all about geometry. The trend is design right now centers around interesting shapes and layers that combine to create stunning visuals. While there have been periods where squares or circles were the shape of choice, that has shifted to more interesting asymmetrical shapes, lesser used elements such as diamonds and layering of shapes of all kids. Here’s what’s trending in design this month: 1. Diamonds The simple diamond shape that you drew in elementary school is popping up in plenty of designs. From use as a container for photos to an outline for visual emphasis to the dominant part of a photograph, the shape has plenty of flexibility. And it simple. This style is no more than a square turned on its side. The sharp lines make for interesting reference points in the design and can add an element of motion or direction that doesn’t exist otherwise. The diamond stands out in these designs because it is so different. While the shape can be used in a number of ways, it can be

Source: Essential Design Trends, April 2017 | Webdesigner Depot

Looking for in-depth resources to help improve your social strategy? Here are 22 to consider.

Source: 22 Social Media Resources for a Stunning Social Strategy | Social Media Today

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Visual Content, Social Media

Struggling to get attention on social media? Let Lux Narayan from Unmetric show you how to use visual content to hook your audience across the social web.

Source: Visual Content on Social Media: How to Use It to Improve Engagement

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Source: Search > f4mmedia | MotionElements.com

Understanding type can be one of the most difficult elements of design. There’s a lot of terminology and lingo that type designers (and designers, in general) use when talking about lettering. Sometimes it can be tough to decipher it all. If you find yourself wondering what the difference between a hook and a counter are […]

Source: Typography Cheat Sheet [Infographic] – Designmodo

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Video, Illustration, Marketing – 2017 trends and resources

Here are some key video trends to consider in your 2017 social media marketing plan.

Source: 6 Video Marketing Trends that will Shape 2017 | Social Media Today

f4mmedia Stock Footage, royalty free and instantly downloadable.

Source: Search > f4mmedia | MotionElements.com

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

Source: f4mmedia | Content Marketing | Fiverr

a series of abstract animations of blobs and similar objects in motion, evolving against black or white backgrounds

Source: transforming blobs Stock Animations | C-8714660

At Envato, we see a lot of fonts. While we’re working on web designs, or reviewing the typeface library of over 1,000 fonts on Envato Elements, we start to notice a few trends. Here’s a few lists of our favorite must-download fonts to add to your collection: 26 elegant script and handwritten fonts 37 classic serif fonts Using […]

Source: Top trends in typography for 2017

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Content, Design, Styles, Marketing – 7

Gain powerful insights from your customers for your content marketing without the power of tech. Instead, start talking – Content Marketing Institute

Source: Need Engaging, Authentic Content? Unleash the Power of Conversations

Whenever we take on a new client we follow fairly usual steps – finding out what the client and their business are all about, imagining the sorts of styles and approach that fits well with them, then looking again at all such with a view to what they are looking to do over the next span of time, what they are introducing product or service wise, what they are putting on offer. Key to so much is the mindset of those you are trying to reach. For example there are styles of lightish humour that work well with some groups of people…

  • Des Bate, the greatest thing since sliced bread, well not really, but he does try hard, he does walk on water though, but only when it is 30 below …

Yes, it’s daft but there is either a faint smile or something of a groan hopefully accompanied by a ‘go on then, what are you going to say next…’ There is a reason why the christmas cracker has its appeal…

Similarly the style of design, colour and typography works differently with different groups of people. There is a psychology to it all. Sit and think well before you take the plunge … we are here to help. Here are a few more things to help you in your process and a few resources to boot –

Here are some key tips to help you get more out of Facebook in 2017.

Source: 10 Facebook Marketing Tips for 2017 | Social Media Today

We gathered here an excellent collection of 20 best script fonts you’ll definitely want to use in your current or upcoming projects.

Source: 20 Best Script Fonts For Designers

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Source: Blogarama – #1 Blog directory

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Trends For 2017

At the end of one year and the start of another there are always predictions made about what is likely to happen, what will be popular, what will become successful in the coming year. Here is a round up of various suggestions in a number of fields.

 

With 2017 just a few days away, companies have begun charting their marketing plans. Content continues to be crucial but isn’t about who can produce the highest volumes anymore, it is about who can adapt to the diversity of multiple platforms and engage their audience across them.The compet

Source: 10 Top Content Marketing Trends For 2017 | DrumUp Blog

As 2016 draws to a close, I rounded-up 10 of what I believe will be the most important design trends of 2017.

Source: The Future is Now: 10 Design Predictions for 2017 | Creative Cloud blog by Adobe

New year, new design trends. One of the great things about web design is that it is constantly evolving. You can find trends or even just hints of things to come almost by chance as new ideas seem to populate all at once. This month’s examples are a lot of fun with websites using space in interesting ways, new online shopping experiences and the return of pastel color palettes. Here’s what’s trending in design this month: 1) Exaggerated use of space The right amount of space can make or break a design. Whether it is white, a background color or surrounds text or images, “empty” space in a design can speak volumes. Exaggerated use of space is one of those design trends that can be a lot of fun, and when used well it can be rather effective in helping users know just how to look at or use a website or app. Open space is an extension of minimal styles that have been popular for some time, but with one major exception: Rather than a symmetrical outline with space all around, these designs

Source: Essential design trends, January 2017 | Webdesigner Depot

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Content – Design, Styles, Marketing – 5

Happy New Year!

When it comes to the marketing for your business, your product, serivce, event you can take a thoroughly direct approach – simply state what is what and be damned! Fire those cannons and await a return. Then again you can also take a gentler approach. Setting a scene, providing a background, allowing people to relax into the message you gradually elaborate. In a similar way, your approach can be that big business, boardroom aired and generated, put together still with the feel of the glass windows of the office giving a wide view of the city skyline. A major tagline of F4mmedia is – the cornershop of content creation – there is an approach that has all of that convenience, it has the friendly tones of the local shopkeeper who knows you well, it is a little more informal. It may not have the grand packaging of the big business etc. but it is more comfortable and looks to make it easier to acquire.

Content Marketing Institute’s latest research reveals what the most committed UK marketers do differently, but lessons work for marketers worldwide.

Source: Committed to Content Marketing? Prioritize the Right Things [New UK Research]

Giving your marketing, your branding structure is certainly important. It allows you not only to take aim, rather than just throwing buckshot wildly into the air and seeing what you might hit, if you might hit something. It gives you the chance to tailor your efforts so that you are not wasting time, giving your efforts direction. It allows you to take stock of the whole terrain and your ROI. That structure also tends to mean that you are not rushing what you are doing, giving your efforts chance to take hold, to make themselves noticed in the whole terrain in which you operate.

Predictions for the biggest new things in design, and DIY examples to stay ahead of the the trends.

Source: We asked 16 designers about the next big trends in design

Enterprises need to embrace the lens of design thinking to innovate their legacy products & to transform the lives of their customers & employees.

Source: How Design Thinking Will Revolutionize Enterprises in 2017

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Source: Blogarama – #1 Blog directory

yes! we can all find a use for wood here and there – here is a range of textures, patterns -.png, .pat, .eps, .jpg – great for any project needing colour and texture, that natural feel but with a litt

Source: new wood old wood for free | f4mmedia – Sellfy.com

small business owner creating content, graphics, marketing, also dj, vj and more

Source: des bate (@f4mmedia) • Instagram photos and videos

Type design Nina Stössinger details the three steps you should follow to find the best font.

Source: How to choose the perfect typeface, by Frere-Jones’ Nina Stössinger – News – Digital Arts

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Content Marketing, design, styles … 2

14 experts share how content marketing can help B2B firms strengthen the value of their brands – Content Marketing Institute

Source: How to Use Content Marketing to Enhance Brand Perception

Content marketing isn’t nearly as important as doing content marketing correctly, and knowing that it ultimately comes down to the audience and how well they’re

Source: 5 Content Marketing Myths To Correct Now | Search Engine Watch

If there is one basic watchword to use in terms of content marketing is this;

  • make your content resonate with your target audience
  • tailor it to suit

There are all sorts of styles you can adopt:

  • gentle humour
  • vibrant straight-talk, the big bang
  • scene setting

These are just a few ideas. The first things you need to do are to analyze who your targets are, your target audience and your potential buyers. What age range are they in? What income bracket are they in? Gender? Tastes? Interests? Are they pub types, fine dining restaurant types, football terrace types, day out with the kids in the park, drive to the seaside, ski in Switzerland? All of these qualifying questions and the full range of similar will help identify what your targets will react to in a positive manner. The you need to deliver it – through channels your targets will use, at the time they are likely to be usiing those channels and in a way that will catch their eyes and make them remember it all and you.

When you have built a characterisation of your targets, then you can start to build, to create something that becomes a branding and mrketing stream. You build by fitting one to the other, but do it creatively.

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our basic services, branding, marketing, social media marketing, content marketing, video marketing, digital publishing, online marketing,

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