Social Media Marketing in 2017

Pretty well every business, no matter how small, needs to have a social media presence. This is partially for basic promotion of the business – general marketing and branding. It also includes the chance to manage your customer relations, giving you the chance to engage with all of those people out there, current customers and those you are hoping to capture, and from that build more of a brand, more of a presence. As always it needs to be done right, preferably with the right imagery, still and video, to go with it all. You also need to choose the right channels and the right schedule for posting and engaging with others.

If you need some help get in touch – marketing@f4mmedia.com

Here are a few more ideas for you…

We have compiled a comprehensive list for 2017 and beyond of the top 101 social media benefits for businesses and more. Click here to learn more!

Source: 101 Benefits of Social Media Marketing in 2017 | Social Vantage

These are the essential ingredients of a digital marketing strategy, and they will help you plan manage and optimise your digital media marketing.

Source: 10 reasons you need a digital marketing strategy in 2017

Learn how brands like Adobe and the San Diego Zoo are creating beautiful, bold and engaging content on Instagram.

Source: 5 Elements of a Successful Instagram Marketing Strategy

Lisa Marcyes, Senior Social Media Marketing Manager at Marketo, gives 3 ways to help you choose the best social network for your brand including 50 stats.

Source: 50 Stats to Help You Choose The Right Social Networks for Your Brand

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Seasons change – new marketing opportunities

Autumn grows, leaves fall …
… another season

…colours change
– the backdrop for your brand changes

The change in seasons gives you an opportunity. Yes, I know it can be one of those tiresome things needing more effort but then it is also an easy way to have content and design ideas ready and waiting to plug in to a new campaign.

We will see a change in the natural environment – trees having leaves change colour, giving a new palette around us outside, then shedding leaves etc. We see a return to school for the kids, sports moving on, a change in the clothes we wear, skies, lengths of days and nights, temperatures lower. Each of these may be a point of interest.

With the change season so the natural palette changes. Should yours? Should it give you an opportunity or an excuse to make some design changes? alter the palette of what you are offering up?

If you want our help get in touch:

marketing@f4mmedia.com

design@f4mmedia.com

publishing@f4mmedia.com

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F4mmedia – news, resources, links and so much more

Marketing your business, product, project or services is now a somewhat more complex and involved activity than it was some years ago. The options have grown – it is no longer just a case of print work, newspapers (local or national), the odd magazine ad, perhaps local radio – yes, I am that old!

We now have before us – websites, social media all utilising design – stock photos, vector based imagery, video, audio – including music, as well as the basics of the written, be it just a plain and simple appeal and information or on to a whole story.

We can help with all of that and both here and via the newsletter – see below – we are looking to provide you with resources, links to information and offers of doing the work itself.

Take a look at all that we can offer – sign up

We hope to bring you a whole range of resources, links and ideas to help you with all of your projects, business and otherwise.

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This infographic looks at what’s trending in visual content marketing for 2017, according to a survey of 300 online marketers.

Source: The Hottest Visual Content Marketing Trends in 2017 [Infographic] | Social Media Today

Which of these design elements are you using to enhance your web experience and conversion? If you’re launching a new site or refreshing an existing site i. Marketing topic(s):Website design. Advice by Expert commentator.

Source: The Top 10 essentials of a contemporary web design – Smart Insights Digital Marketing Advice

2018 is just around the corner. Are you ready for it?

Source: 4 Social Media Trends You Need to Know About for Next Year

Which tools and sites do you use to keep up with digital marketing? The idea for our new guide for marketing agencies ‘keeping up with digital’ came from a. Marketing topic(s):Marketing innovation. Advice by Expert commentator.

Source: Keeping up with Digital Marketing in 2017 | Smart Insights

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Source: Blogarama – #1 Blog directory

Get your content on

Content is all important for your marketing efforts. Saying something directly is one thing and works for some occasions, giving the whole message a little decoration and telling a stroy, at least in part, is more usual these days. You need to say it right for the audience you are trying to reach and it is all a lot better if you add something interesting graphically and even better with video.

Here are a couple of simple promos I did for projects within the entertainment world.

You can make simple promos or adverts, there is also the option of making video banners or using video backgrounds for your site. As marketing tools videos have the same range as graphics or illustrations:

  • they can be simply or basically informative
  • they can be illustrative of a product or service
  • perhaps they can show some new offer
  • they can go beyond all of such and be part of your brand storytelling

Whichever form or use they need to be a good example of what you are about. They need to have your style, or the style of those you are looking to address or attract. They need resonance.

a range of stock images, illustrations, buildings, textures, abstracts, patterns and a whole lot more to aid your projects alonghere there is colour, imagination, views of the city and more

Source: Design Bundle 2 | f4mmedia – Sellfy.com

4000 IN 1 GRAPHIC BUNDLE SUPER SALE by Bilberry Create available for $20.00 at DesignBundles.net

Source: 4000 IN 1 GRAPHIC BUNDLE SUPER SALE by | Design Bundles

The Best Sellers Font Bundle Volume IV is here! Save a massive 94% on the RRP today with these best selling fonts from past bundles and our marketplaces.

Source: Best Sellers Volume IV | Font Bundles

Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Source: Free Goods Of The Week ~ Creative Market

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Social Media Marketing – duh!

We are all on it, we all need it – no matter how big or small, how young or old. We have to get it right to keep our presence. We can help you but here are a few ideas to help the thought processes.

First of all – decide the channels to use. As I have said elsewhere you don’t find too many retirees using Instagram at midnight. Also you don’t find too many millenials or younger running through facebook groups and pages at ten of a morning or earlier.

Secondly, what catches the eye of someone in their 20s is slightly different to that of someone in their 60s. Your content needs to be right, its look, its wording, its setting and scene arrangement.

While social has a proven track record, some brands still aren’t convinced. If that’ you, here are 38 benefits of social media marketing you need to know.

Source: 38 Benefits of Social Media Marketing for Business | Sprout Social

Social media managers have a lot on their plate. But with these 11 social media marketing productivity tips, you can get it all done efficiently.

Source: 11 Tips To Boost Your Social Media Marketing Productivity

Tips to fine-tune Facebook ads for small businesses. Answer these questions to reach and connect with your target audience on Facebook.

Source: Guide to Facebook Ads for Small Businesses [Infographic]

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

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phone – 08432895485

publishing@f4mmedia.com

marketing@f4mmedia.com

print@f4mmedia.com

marketing services, Sheffield, South Yorkshire, content marketing, business video, social media, online marketing, content creation, digital publishing,

Source: f4mmedia Sheffield small business marketing, content creation, design

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Visual Content – Design and its Power

I think we all know by now that using just words is not enought these days. You have to add graphics, illustration, perhaps video to add greater impact and interest to your message. These visual elements can add a reinforcing note or a contrasting note, it all depends on the way you are doing things. We can help with all of this if you need it – don’t worry we are cheap, ask anyone we know, especially the girlfriends, wives etc.

Style is important – colour, typography, photos or graphics – think about the message, the target audience, the product or service – what will work best, have the greatest impact, what will say more! For some ideas take a look at f4mmedia on slideshare, our Elements ebooks have a pile of design ideas

Are you still ignoring the calls to add visual content to your marketing strategy? Need some convincing about the power visuals hold over your target customers?

Source: Don’t Get Left Behind: Stats to Show the Rising Power of Visual Content [Infographic] – Red Website Design Blog

If you are a designer trying to figure out how to get the information noticed in an infographic, you should check out these animated infographics!

Source: 20 Awesome Animated Infographics with Interactive Designs

 

Source: f4mmedia – Payhip

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Pandora has done it again – opening up that box and letting all sorts fly free, well nearly free, here is a range of abstract illustrations useful for backgrounds and a whole lot more. Take a look and

Source: pandoras abstracts | f4mmedia – Sellfy.com

We will create for you, from stock royalty free photos, 10 marketing illustrations, adding your logo, if you wish, and adding a tagline. All of this designed to promote your business, your event, creation, performance, product or service. We will use photos within our own stock at the time of order

Source: Creative marketing illustration – 10 pieces | Zeerk

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A Makeover for your Online Identity

The seasons are changing – as they do every year – so why not give your brand and your marketing a makeover, freshen things up as the weather warms and flowers bloom. As always design moves on and so should our approach to potential and existing clients and customers. As is usual there are a few resources here for you and a whole set of ideas to play with – from design to typography …

“A company’s logo is like a person’s nickname” is a great analogy I once heard at a design conference. Not only does it simplify the…

Source: Modern Identity and Logo Designs – Inspiration Supply – Medium

It really can be useful to give your business a new look, at least in part, every once in a while. It does not have to be a massive makeover but just a refreshing of your style, design etc. – quite possibly well in keeping with your existing design but something with a slightly new face to it. Design is always being updated in terms of not only what is possible but the current flavours of the day – there are generally a few options running at any one time.

yes! pandora has opened her box and allowed out not quite the chaoos you might expect but some varying patterns for your use, she is mellowing in her old age, take advantage and see what she has to offer

Source: pandoras patterns | f4mmedia – Sellfy.com

Pandora has done it again – opening up that box and letting all sorts fly free, well nearly free, here is a range of abstract illustrations useful for backgrounds and a whole lot more. Take a look and see what you think …

Source: pandoras abstracts | f4mmedia – Sellfy.com

Typography trends that are expected to be embraced more widely in the web and mobile app design in 2017.

Source: Inkoniq | Blog

Are you about to embark on a new website design project for your business? Need some basic design knowledge to help you along the way?

Source: 10 Basic Elements of Design You & Your Website Designer Should Stick To [Infographic] – Red Website Design Blog

Source: Other City

Source: Odd Abstracted

a series of abstract animations of blobs and similar objects in motion, evolving against black or white backgrounds

Source: transforming blobs Stock Animations | C-8714660

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