Digital marketing trends 2018

Facebook, Instagram, Twitter, and other popular social media networks continuously update their platforms, which is why it’s critical for marketers to keep up-to-date with the latest developments in the social media space.

Source: 5 digital marketing trends that will shape your 2018

 

New twitter rules will affect us all –

  • the recent introduction of 280 characters means more detailed messaging, bigger story outlines
  • new posting rules stopping repeat posting of tweets
  • outlawing multiple accounts using same posts

Social media marketers react to Twitter’s new rule restricting simultaneous tweets with identical content across multiple accounts.

Source: How Twitter’s latest policy update to stop spam & malicious content is impacting brands

So! perhaps we will have to rely more upon actual hands on, creative social media posting and a little less on letting the bots, the AI, apps and endless repetition taking the lead. Strange! more work to do then.

… and from last year some predictions –

2018 is right around the corner; are you ready for the upcoming social media trends? Experiment with these trends for a winning new year.

Source: 11 Social Media Trends to Watch Out For in 2018

Trying to stay ahead in 2018? We’ve identified the hottest social media trends for 2018 so you can get them implemented right after the new year.

Source: Social Media Marketing in 2018: 8 Trends To Keep Your Eyes On

What’s on the horizon for Twitter in 2017? Here are our predictions.

Source: 7 Predictions for Social Media Marketing on Twitter in 2018

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Source: Blogarama – #1 Blog directory

Taglines

Whenever we look to put our businesses forward the tagline you use in any content is one of the core pieces of the effort you put out. It can make all the difference – how it rests within the content, the graphics, video and more. It needs to have a number of qulaities. While it can be something simple and direct, pointing straight at what you are selling or doing, what you are providing – it can also be something that simply sets a scene, gives an idea.

It is all part of the content creation process. Here are some ideas and resources …

Uncover some of the best brand slogans of all time alongside an explanation of what makes them great.

Source: 22 Companies With Really Catchy Slogans & Brand Taglines

If anyone can guess where the name F4m media came from originally I would be seriously surprised – and give them a prize. That name, though, gave rise to particular taglines that I use here and there:

  • first for many, fresh for most

That is something direct and extends the business name. To add further strands to the brand I use a number of others:

  • the conrnershop of content creation, because we are a small, local company (admittedly having ambitions that reach far, based in Sheffield, UK, we have worked for companies in Sweden, France, Romania and more)
  • all materials handcrafted, digitally, this implies a craftsman’s approach but indicates, by a sort of a joke, that we are truly modern, which we are
  • consistently generating ideas, which also refers to the truly modern, ie., CGI

Taglines are often overcomplicated and underwhelming. Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.

Source: 10 Tips for a Remarkable Tagline | Inc.com

Crafting a company tagline as memorable as Apple or Disney’s starts with one simple task: identify your unique advantage in the market.

Source: How To Craft A Powerful Tagline For Your Business

Creating a business slogan can be tricky. Here is a list of 7 tagline generators that can help you create the perfect business slogan for your company.

Source: 7 Tagline Generators that Help You Create the Perfect Business Slogan |SmallBizSense

A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, it’s a theme to a campaign that usually have a genuine role in people’s lives. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution. Fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to…

Source: 77 Catchy and Creative Slogans – Hongkiat

Source: Tagline Guru | Slogans & Jingles

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Source: Blogarama – #1 Blog directory

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Digital Marketing

Motive Unknown CEO Lucy Blair on how to manage your digital marketing needs in 2016

Source: Decoded Magazine presents the essential Digital Marketing guide for artists, DJs, labels and brands in 2016. – Decoded MagazineDecoded Magazine | decodedmagazine.com

When it comes to paid search, advertisers only have one tiny snippet of copy to win over customers. Make sure you’re not committing these all-too-common advertising mistakes!

Source: 10 Advertising Mistakes That Will Automatically Destroy Your Credibility | WordStream

Source: CoPromote

Learn how to promote a website to gain increase in traffic and sales. Get found today by your customers and not lose to the competition.

Source: How to Promote a Website with these 15 Sites

What does next year hold in store for the digital marketing arena? There’s no way of knowing for sure, but hare are some predictions of what might be on the horizon from SMT Best Thinker Chad Pollitt.

Source: 6 Bold Predictions for Digital Marketing in 2016 | Social Media Today

Success on YouTube and beyond

Succeeding on YouTube is not easy by a long shot. Often times, you are actively competing against competitors who have been established and popular for a l

Source: Using Devumi To Leverage Social Proof For Greater Success on YouTube

It is so much easier to get yourself a simple marketing video up and on youtube and similar sites. It is no longer the pure domain of the big! It still, though, needs to be produced properly and have a style that speaks to your targets.

 

A social media attack can be a surreal experience, leaving you bewildered and frustrated. Here’s how to find the best punchlines. – Content Marketing Institute

Source: When Followers Attack: A Monty Python Guide to Maintaining Social Media Harmony

Good videos can be used to drive great sales. These 5 strategies for video advertising will help your company engage users and improve sales.

Source: 5 Reasons Why Video Is Your New Secret Weapon – Marketo

Donovan Hutchinson stamps his snow-caked boots, unwinds his scarf and eases [See what we did there? Did you?] us into December with some tips and resources on integrating animation into our website style guides. A warm animated welcome to 24 ways 2015!

Source: Animating Your Brand ◆ 24 ways

Did you know that the earliest advertisements date back to 4,000 B.C.? That’s right, in early civilization, business owners would paint on highly visible rocks encouraging people to visit their store. 6,000 years later, the paint’s a little different, but the principle is essentially the same. But what if I told you everything is primed to change in a massive way? What if the rocks we’re painting our messages could soon be direct sales channels? The following is a thought-experiment that begins to explore what’s possible.

Source: The Death of Advertising as We Know It — Enterprise Ecommerce Blog – Enterprise Business Marketing, News, Tips & More

MichaelPattersonSocialMediaManagersChecklist the-hectic-schedule-of-a-social-media-manager-1-638

Picking your domain name doesn’t have to be hard. Picking your domain name is a process that should be handled carefully with plenty of planning & research.

Source: Things to Consider Before Picking Your Domain Name

Video, digital marketing and …

This week’s finest digital marketing infographic | Econsultancy.

How to Create YouTube Advertising that Makes the Cash Register Ring.

10 interesting digital marketing stats we’ve seen this week | Econsultancy.

Video Production Price Guide.

7 mistakes to avoid when filming ‹ SONIC SIGHT.

http://www.behance.net/gallery/f4mmedia/5789009

Benefits of video marketing

Benefits of video marketing.

Video marketing is now in reach of even the smallest of businesses. It has serious uses given recent google updates which look for particular forms of content on websites. Quality, though is everything – you can do it yourself, but …

10 interesting digital marketing stats we’ve seen this week | Econsultancy.

There are a number of different forms of video you can create:

  • the direct pitch, tell people what you sell, what you do, how they can reach you, where they can find more information
  • creating a scene, or a background, placing yourself, your products and services in a scene or situation with which your viewers can then associate
  • create a tease which is later followed up with concrete information or a pitch
  • provide information which is helpful to your viewers, you can then associate yourself with it all.

What is Fair Coffee? Direct Trade Support Farmers Return Revenue.

Which Colors You Should Avoid in Your Ads To Gain Success? | iBrandStudio.

Video Production Price Guide.

7 mistakes to avoid when filming ‹ SONIC SIGHT.

beginners-guide-to-content-marketing-infographicvideo-marketing-impact Video-SEO-Infographic