Digital Marketing

Motive Unknown CEO Lucy Blair on how to manage your digital marketing needs in 2016

Source: Decoded Magazine presents the essential Digital Marketing guide for artists, DJs, labels and brands in 2016. – Decoded MagazineDecoded Magazine | decodedmagazine.com

When it comes to paid search, advertisers only have one tiny snippet of copy to win over customers. Make sure you’re not committing these all-too-common advertising mistakes!

Source: 10 Advertising Mistakes That Will Automatically Destroy Your Credibility | WordStream

Source: CoPromote

Learn how to promote a website to gain increase in traffic and sales. Get found today by your customers and not lose to the competition.

Source: How to Promote a Website with these 15 Sites

What does next year hold in store for the digital marketing arena? There’s no way of knowing for sure, but hare are some predictions of what might be on the horizon from SMT Best Thinker Chad Pollitt.

Source: 6 Bold Predictions for Digital Marketing in 2016 | Social Media Today

Brand Design for Businesses

A guide for newbies to start dealing with branding and design

Source: The secret of brand design for businesses — Medium

(Almost) all a Dev should know about Typography!

Source: A Typography Workshop

Zoe Hominick of O2 Business explains the important role technology plays for small businesses in this video from Enterprise Nation TV.

Source: The importance of technology to small businesses – Enterprise Nation

Source: Adobe Campaign

Get a better understanding of how how internet behavior has shifted around the world in the past year.

Source: How Internet Behavior is Changing Around the World [Infographic]

Market research, guides and training on digital marketing. Includes advice on internet marketing strategy and best practice and a digital marketing jobs board for e-commerce and marketing professionals

Source: Econsultancy | Achieve Digital Excellence

SEO, blogs, websites – how things are developing

There is a complex world of technical SEO that needs to be addressed in order for your site to have a fighting chance – Schema

Source: What is Structured Data & Schema for Websites & SEO?

There’s a hierarchy to what gets measured and like any hierarchical structure if you don’t set up the base, you can’t hope to reach the pinnacle

Source: The Hierarchy of Metrics

Source: Business Opportunities in the Growing WordPress Economy | Elegant Themes Blog

SEO Trends of 2016: 5 Trends You Must Know This Year at Line25, your #1 web design blog.

Source: SEO Trends of 2016: 5 Trends You Must Know This Year

You need to understand the difference between using other people’s content (Content Curation) and creating your original content.

Source: Content Curation vs. Original Content in Social Media Marketing

RiteTrax – Brand storytelling

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For any business especially new, small businesses, getting the message out there is of vital importance. To do that it can be a great help to use a variety of images which aid in generating a brand image. Those images and the text that goes with them tell a story, we would hope, and that gives a brand not only an image, it also gives depth, texture and more. The right images for the brand and the story are, of course, crucial, also the palette used, the typography. Every image says something, every font has a character, its own story to tell.

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What we are talking about here, as a case in point, is Rite Trax, a new small operation based around a collective of young and not so young people who like to perform, create and more. They provide events at a variety of locations in and around Sheffield ecompassing spoken word, live art, displayed art, live performance, dj’s, a vj and so on.

Source: ritetrax

Source: RiteTrax #006 ft WÖLFE, KIDD KOOL / live street art / spoken word &more!

This is the upcoming event – yes I will be performing, and I hope to perform a lot beyond. Below you will find a link to my other article contiaing links to stuff involving them and radio.

Broadcasting the best in music, arts and culture, from the Old Granada Studios Source: Reform Radio Reform Radio – http://www.mixcloud.com/reformradiohttp://www.reformradio.co.uk Broadcasting 24/7…

Source: Rite Trax and me on Reform Radio and more « colours heard

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It is an interesting venture and one I am so glad to be with – there is so much of interest here. The combination of forms of expression, the range of people, their backgrounds, tastes etc. I hope that my additional illustration adds suitable and depth-enhancing content to the brand as it begins to grow.

Some of the artwork:

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RiteTrax is a platform for underground creative culture in Manchester and Sheffield.

Source: RiteTrax Sheffield Manchester – YouTube

 

Enterprise Nation

Kathy Ennis, an email marketing expert, challenges some common email marketing misconceptions.Kathy is a speaker at Digital marketing demystified, a great event focused on all aspects of digital marketing in London on 22 March. Book a ticket here.You may be using email marketing already and recognise its value in enabling you to keep in contact with your customers, while at the same time generating more opportunities for your business.But you may be new to email marketing, sitting on the fence or even sceptical because it’s ‘old tech’. Maybe you have had some bad personal experiences, or heard things, that have put you off. There are some bad practices out there, but when done well, and ethically, email marketing can really benefit your business. So, let’s tackle some of the most common email marketing misconceptions.1. Email marketing is spamYou may have been on the receiving end of people or organisations sending you unsolicited email, which may have made you reluctant to try email marketing for yourself. That’s understandable. Why would you want to risk your reputation or the reputation of your business?Good email is delivering professional email communications to an interested audience with information the recipient finds valuable that looks great in any inboxAbove all, it’s sending information to people who have self-selected or signed-up to receive your messages. If you are doing anything else you are likely to be alienating the people receiving your emails as well as breaking quite a few regulations under the Data Protection Act.2. People don’t like receiving emailsReally? Well, some recent research carried out in the US by MarketingSherpa found that 91% of those surveyed like to receive promotional emails from companies they do business with, while 86% said they like to receive promotional emails at least monthly and 61% at least weekly.If you think about yourself as a consumer, there are likely some emails you receive and rarely open, but there’s a good chance there are a few people or businesses and that you do appreciate hearing from on a regular basis. Receiving a regular email enables you to stay up-to-date with what’s going on in a way that’s convenient for you. And if you ever decide you want to opt-out, you have the ability to do that, no questions asked.3. People can’t unsubscribeOne of the biggest benefits of email marketing is the control you give to your customers and contacts. You give them the ability to opt-in to receive your messages; you also give them the ability to opt-out at any time. Every email you send should contain an unsubscribe link. This makes it really easy for people to opt-out when they want to.4. You need to be a marketing expert to get the best out of email marketingThat’s not true.What you need is to use an email marketing platform that provides you with a large selection of professional looking, highly customisable, mobile responsive templates. These templates should be designed to enable you to make it quick and easy to get your message out to your audience, and ensure you look professional when it lands in the Inbox.But things can go wrong and you may need help. Make sure that the email marketing platform you choose also has dedicated telephone support as well as support videos and documentation that will teach you how to make the most impact with your email marketing.5. Email is old-school and not as effective as social mediaToday, small businesses have access to low-cost, far-reaching marketing channels that could only have been dreamed of 20 or 30 years ago, but because there seems to be something bright, new and shiny almost every other day some of the more established marketing methods get pushed to one side.Social media sites like Facebook and Twitter can be highly effective, but you don’t own your network and your reach can be hit and miss. Let’s take Facebook as an example. A simple comparison shows that email gets delivered to its target destination (into the Inbox of your customers and potential customers) 90+% of the time, whereas your Facebook posts reach about 2% of your fans.In fact, email is almost 40 times more effective than Facebook and Twitter combined in helping your business acquire new customers (McKinsey, 2014).In marketing terms, it’s not a question of either/or; it’s a question of multiple methods and multiple channels. In a Constant Contact survey carried out in 2014 it was shown that using social media channels in conjunction with email marketing increased customer engagement by 73%, increased the number of new customers by 57%, increased website traffic by 54%, increased turnover by 40% and increase referrals by 39%.Kathy Ennis is a speaker at Digital marketing demystified, a great event focused on all aspects of digital marketing in London on 22 March. Find out more here and book a ticket below.Powered by Eventbrite

Source: Enterprise Nation

Textures and Patterns – f4mmedia – Sellfy.com

a variety of odd backgrounds, environment textures and similar – a variety of formats – jpg, png,svg – something to add to any project, using all sorts of materials in a variety of palettes, extending

Source: abstract textures 1 | f4mmedia – Sellfy.com

A grab bag of textures and patterns from grungey to geometric and psychedelic, something for a bit of fun with your projects, a range of file types to make things a little easier

Source: Pattern bundle 2 | f4mmedia – Sellfy.com