RiteTrax – Brand storytelling

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For any business especially new, small businesses, getting the message out there is of vital importance. To do that it can be a great help to use a variety of images which aid in generating a brand image. Those images and the text that goes with them tell a story, we would hope, and that gives a brand not only an image, it also gives depth, texture and more. The right images for the brand and the story are, of course, crucial, also the palette used, the typography. Every image says something, every font has a character, its own story to tell.

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What we are talking about here, as a case in point, is Rite Trax, a new small operation based around a collective of young and not so young people who like to perform, create and more. They provide events at a variety of locations in and around Sheffield ecompassing spoken word, live art, displayed art, live performance, dj’s, a vj and so on.

Source: ritetrax

Source: RiteTrax #006 ft WÖLFE, KIDD KOOL / live street art / spoken word &more!

This is the upcoming event – yes I will be performing, and I hope to perform a lot beyond. Below you will find a link to my other article contiaing links to stuff involving them and radio.

Broadcasting the best in music, arts and culture, from the Old Granada Studios Source: Reform Radio Reform Radio – http://www.mixcloud.com/reformradiohttp://www.reformradio.co.uk Broadcasting 24/7…

Source: Rite Trax and me on Reform Radio and more « colours heard

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It is an interesting venture and one I am so glad to be with – there is so much of interest here. The combination of forms of expression, the range of people, their backgrounds, tastes etc. I hope that my additional illustration adds suitable and depth-enhancing content to the brand as it begins to grow.

Some of the artwork:

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RiteTrax is a platform for underground creative culture in Manchester and Sheffield.

Source: RiteTrax Sheffield Manchester – YouTube

 

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