The emotional response

A few thoughts for you …

When you are getting your message out there – marketing your products or services, adding a thread to your branding – much of what you are attempting is to elicit and emotional response. You are hoping that emotion will make the experience memorable and keep you and your product, service or brand well within reach of the viewers mind’s eye.

As is obvious, there are a number of emotions that it would be possible to generate via your content, many but not all have a use in the marketing process. The sorts of response you are probably looking for include – a smile, gentle or broad, a nod, possibly with a grunt of agreement, a tilt of the head, a questioning look, a laugh, faint or deep, chuckle, titter or belly, a nod, an ‘mmm’ of agreement, and there are more. Each indicates an emotional response. It is your hope that memory accompanies these responses.

The above is an urban image with retro inline typography. It will resonate with particular people – the night time setting, the colouration, each add for one or more slices of the public to react positively.

Here we have a phone, a flower, a tidy handwritten font. This is a clean image possibly resonating with both men and women, a hint of informality from the font adds a personal touch, the rose and the smartphone indicate particular means. Who will agree with this image?

Here the urban along with a muted palette says what to whom?

A watercolour flower along with a plain message again written in a handwritten font, something comfortable, homely, but still with its own brightness which sits well with its directness. Will this sit well upon a tidy family dinner table or in a quiet living room?

Does this have to be described? Is this not clear, distinct in its own direct statement to the world of business, its palette and scene directly indicating the city?

Muted, a hint of negative space, reduced palette, thoroughly modern font. Who will this speak to and in what way?

Pointing towards the retro with a typography nodding in a similar direction, there are those of us who can feel that design scheme well, the reminiscent, the returning, the familiar.

In each case every element works with the other to elicit a particular response and is more accessible to particular groups of people – age ranges, gender, background, earning levels, interests, and so on. Typography, colour palette, image style, text, each has a part to play. If you then combine that with the channel and time it appears you have something of a complete picture and a potential plan – perhaps even ‘a cunning plan’. This is what we do and can do for you! We plan, we design, we write, we post, we print … We can do it for you!

I will write a series of short, pithy, useful pieces of text that can be used for graphics, social media and other online and offline marketing. Similar to slogans they will add to your branding and marketing – giving you more buzz, zest and interest from buyers. They will add a creative and imagina

Source: 10 taglines, endlines, straplines | Zeerk

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

Source: f4mmedia | Content Marketing | Fiverr

Source: F4mmedia on PeoplePerHour.com

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Social Media, Marketing, Content, Design

I am currently attempting to help a recent startup business with their establishing a branding, marketing and promotional set of efforts. Key within this are questions of design, content and social media channels.

This is so much an online world. That being so for any business even the smallest it is a virtual necessity to have some sort of online presence. The big questions, though, are the where, the what, the when, the how often, and all such! All of it depends who you are trying to reach and what you want to say to them. Who is who needs content at 8am, midday, midnight, 4pm, 6pm, 7.30pm? Who is just looking at the pictures, or the daft video, who needs something substantially informative to react, who just needs that clever tagline? Oddly enough F4mmedia can help with all of that – even if it is just offering advice! We are here to help and hopefully this blog does some of that and points you towards a whole raft of resources to help.

Our compilation of the latest social media statistics of consumer adoption and usage Social networks are now so well established, that there are now a core. Marketing topic(s):Social media strategy. Advice by Dave Chaffey.

Source: Global Social Media Statistics Summary 2016

The social media channels used depend upon a number of different factors:

  • age
  • location
  • interest
  • social grouping

Think about who it is that falls not only within your customer base but who you want to attract! The sort the message, the form of delivery – text, graphic/illustration, video, audio – the channel, the time and all of the other variables that might affect uptake.

As technology and marketing evolve, the job of the content marketer does as well. Today’s professional needs these 4 key skills/traits.

Source: The Skills Today’s Content Marketer Needs – Marketo

Explore the updated History of Content Marketing infographic to gain insight from the past – Content Marketing Institute

Source: The History of Content Marketing [Updated Infographic]

Discover 31 types of content that your audience doesn’t tire of, always has time for, and wants to share with others – Content Marketing Institute

Source: 31 Types of Content We Crave [Infographic]

Source: P-Typography_Zoom.jpg (JPEG Image, 2658 × 2000 pixels) – Scaled (30%)

I have worked on 2 continents in a variety of posts, industrial, commercial and more. I now create video, music, marketing materials as well as perform visually

Source: f4mmedia (f4mmedia) – Sellfy.com

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marketing services, Sheffield, South Yorkshire, content marketing, business video, social media, online marketing, content creation, digital publishing,

Source: f4mmedia Sheffield small business marketing, content creation, design

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New ideas for the week

Just give the week a little push – here are a few design ideas and resources to help you along. Given that there are always new design styles being created, giving more and more options for your content creation, why not explore …

Download Brother Typography Script today from Font Bundles

Source: Brother Typography Script – Free Font | Font Bundles

Download Habgost Script today from Font Bundles

Source: Habgost Script – Free Font | Font Bundles

Having new resources to hand is extremely time saving and can give you great new ideas. We will try to give you all sorts to look through over coming days, weeks, months …

Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Source: Free Goods Of The Week ~ Creative Market

Introducing ♥ Forever Soulmates ♥ – a fashionable little font duo with a chilled personality. Forever Soulmates is based on the currently

Source: Forever Soulmates Font Duo ~ Script Fonts on Creative Market

INTRODUCTORY PRICING • ONLY $8! Looking for a fun typography font for summer, and some adorable graphics to go with it? Well look no

Source: Melon Mojito Font + Vectors ~ Fonts on Creative Market

Create your own custom branding scenes with our all new Custom Branding Creator. The perfect bundle to help you easily brand yourself, your

Source: Custom Branding Creator- 100+ Items ~ Product Mockups on Creative Market

New Resources and Ideas

a set of resources for video creation, vj performance and more, abstract, geometric, coloured, for overlay or background

Source: suburban geometrics | f4mmedia – Sellfy.com

There are always new trends and styles running through the world of design and this impacts all sorts of businesses – small, medium or large. Here are some ideas and what can be said to be current trrends:

Trends come and go, they emerge, some stay for years, others are more of a flash in the pan. They don’t start one year and end the next,

Source: 10 Brilliant Graphic Design Trends of 2016 ~ Creative Market Blog

… and it does not stop there, in web design there is also something new developing –

Source: 6 Web Design Trends You Must Know for 2015 & 2016

With all of these ideas runing around, suggestions made, perhaps having a few new resources is a useful thing, and so here we have just a few, from me and a few others –

The Majestic Fonts Bundle is a varied and dynamic collection of 40 magnificent fonts. Creatively packaged up and with huge savings, it’s a must have bundle

Source: The Majestic Fonts Bundle | Font Bundles

The Road to Summer Fonts Bundle is a vibrant, cool, colourful and fun array of fonts, packaged up to make your crafts and designs fun for the summer season

Source: The Road to Summer Fonts Bundle | Font Bundles

Small Business Week – 5 – Print and more

Print still has its uses especially for the small business. In the above presentation/e-book you will find what I call the ‘souvenir principle’ explained. Being able to take something material, physical, away with you is a useful reminder of a business, its services and how to contact them or visit their store. Business cards are the obvious example of this. They remain in use constantly these days. It is almost the same for brochures, leaflets and catalogues.

Laptop Folded Business Card Template – Black Edition — Inspired by our original MacBook Pro Laptop Business Card: http://www.graphicdome.com

Source: Laptop Business Card Black Edition ~ Business Card Templates on Creative Market

Creative and modern designs, different styles and shapes, multiple color variations and unlimited layout possibilities is just what makes

Source: Business Card Bundle 50 designs ~ Business Card Templates on Creative Market

It is obviously the case that the design of your business card needs to reflect your brand – it needs to be a real example of you and the business you are running. Here are a few bundles and examples of various styles of business card to make it easier to choose properly.

Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Source: 100 Massive Business Card Bundle ~ Business Card Templates on Creative Market

BIG BROCHURES BUNDLE — This is super bundle of 14 best creative brochures templates for your great works. In this pack you can find

Source: Creative 14 Brochures Bundle ~ Brochure Templates on Creative Market

Get the client with the Rivington Pitch Pack, a pack including 7x Adobe Indesign templates to cover your client interactions from

Source: Rivington Pitch Pack ~ Brochure Templates on Creative Market

Get the client with the Sofia Pitch Pack, a pack including 7x Adobe Indesign templates to cover your client interactions from the

Source: Sofia Pitch Pack ~ Brochure Templates on Creative Market

These are just a few possible choices. Again the style and content needs to reflect your business. It needs to say something about you.

You can find a few design ideas in the Elements series of presentations here.

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… and because it’s friday here are a few other bargains and useful resources:

94% OFF / 2350+ GRAPHIC DESIGN ELEMENTS — In this bundle more than 2350+ different items watercolors, fonts, patterns and objects. It’s 44

Source: 2350+ Graphic Design Elements ~ Illustrations on Creative Market

68 CREATIVE HANDCRAFTED FONTS + 230 HIGH QUALITY TEXTURES & LOTS OF EXTRAS — EXTENDED USE LICENSE INCLUDED!! — Hey guys! I’m super

Source: Font & Texture Bundle – 93% Off ~ Fonts on Creative Market

HOT SUMMER STUFF COLLECTION is a perfect bundle to your design collection. Incredible deal with 85% OFF With this set you can create a

Source: 85% OFF PACK with Extended License ~ Display Fonts on Creative Market

*You will not need to buy another pack in your life, after buy “The Final Bundle” All the updates (New Presentations added) will

Source: The Final Bundle | 31 Presentations ~ Presentation Templates on Creative Market

Have Heart is a set of 2 hand-made marker pen fonts, designed to combine perfectly and allow you to create stunning hand-lettering quickly

Source: Have Heart ~ Script Fonts on Creative Market

 

Small Business Week – 3 – Design and Content

Source: Dealjumbo.com — Discounted design bundles with extended license! | Creative Flat Illustrations

920 LOGOS MEGA BUNDLE FOR LIMITED TIME ONLY!!! – PRICE FOR A FEW DAYS: $29 – Then price will be: $35 Wow!! This BUNDLE is going to be the

Source: 920 Logos Mega Bundle ~ Logo Templates on Creative Market

INTRODUCING FONT & GRAPHIC BUNDLE Hello! All beautiful fonts crafted carefully with full attention to details. These fonts are perfect

Source: Font & Graphic Bundle – 95% off ~ Script Fonts on Creative Market

from a painted wall on to providing resources for you and your projects, enjoy, in .eps, .pat, .psd, .pat – something many with a load of colour and texture

Source: against the wall | f4mmedia – Sellfy.com

Buy and sell handcrafted, mousemade design content like vector patterns, icons, photoshop brushes, fonts and more at Creative Market.

Source: Free Goods Of The Week ~ Creative Market

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Case study 5 – style is half the message

Style = colour choices + font choices + background + design + illustration +

The images you present to potential clients or customers say something deep about your business. Design gives you a particular place within the marketplace.

25 Beautiful Branding and Identity Design ideas for your inspiration.

A cornerstone of any design or series of designs is the palette used. Your key colours say a lot about you and your company – take a look at the following …

Mobile Designing Color Trends with Examples.

The Role of Color in Marketing [INFOGRAPHIC] | Social Media Today.

How do colors affect purchases? Infographic.

True Colors Infographic – Breakdown of Color Preferences by Gender.

Font use is a maor element of how you say something.

2013 Font Trends ~ Creative Market Blog.

Why Typographic Voice Matters to Your Brand | Paper Leaf Design.

Choose The Right Font – A Practical Guide To Typography On The Web | Best PSD to HTML.

… and then to style per se …

In previous posts I have shown examples of certain styles popular at present – flatstreet1

channelset

cityearthtone1

cartoon3

big picture ex1

big picture city style

business website design f4mmedia

f4mmedia business website 3

business website f4mmedia 2

business quote f4mmedia

splashflat f4mmedia

trip design 3

trip design aro

sunday912futurhoodav

trip design 1

africadep1

14days

landlordservicesb4a

park3key keybrand b1

diagcover2tripleone1

Quite an assault on the senses isn’t it. The point is to decide who and what your targets are. Ask yourself the question – what sort of image and lettering fits with all of that – who you are trying to reach, what you are trying to say, how you want to show yourself as a company to those prospects – then do it – complete the equation.

Free High-Quality Business Card Templates PSD | Professional Business Card | Graphic Design Inspiration.

Designing Above The Fold – Is It Still Relevant?.

10 Crucial Lessons From History’s Greatest Graphic Designers | Co.Design | business + design.

Styles and designs for each company and industry vary – for the music and entertainment side of things, for example, check out colours heard the sister blog to this one.