Taglines

Whenever we look to put our businesses forward the tagline you use in any content is one of the core pieces of the effort you put out. It can make all the difference – how it rests within the content, the graphics, video and more. It needs to have a number of qulaities. While it can be something simple and direct, pointing straight at what you are selling or doing, what you are providing – it can also be something that simply sets a scene, gives an idea.

It is all part of the content creation process. Here are some ideas and resources …

Uncover some of the best brand slogans of all time alongside an explanation of what makes them great.

Source: 22 Companies With Really Catchy Slogans & Brand Taglines

If anyone can guess where the name F4m media came from originally I would be seriously surprised – and give them a prize. That name, though, gave rise to particular taglines that I use here and there:

  • first for many, fresh for most

That is something direct and extends the business name. To add further strands to the brand I use a number of others:

  • the conrnershop of content creation, because we are a small, local company (admittedly having ambitions that reach far, based in Sheffield, UK, we have worked for companies in Sweden, France, Romania and more)
  • all materials handcrafted, digitally, this implies a craftsman’s approach but indicates, by a sort of a joke, that we are truly modern, which we are
  • consistently generating ideas, which also refers to the truly modern, ie., CGI

Taglines are often overcomplicated and underwhelming. Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.

Source: 10 Tips for a Remarkable Tagline | Inc.com

Crafting a company tagline as memorable as Apple or Disney’s starts with one simple task: identify your unique advantage in the market.

Source: How To Craft A Powerful Tagline For Your Business

Creating a business slogan can be tricky. Here is a list of 7 tagline generators that can help you create the perfect business slogan for your company.

Source: 7 Tagline Generators that Help You Create the Perfect Business Slogan |SmallBizSense

A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, it’s a theme to a campaign that usually have a genuine role in people’s lives. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution. Fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to…

Source: 77 Catchy and Creative Slogans – Hongkiat

Source: Tagline Guru | Slogans & Jingles

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Source: Blogarama – #1 Blog directory

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Practical Branding Tips

Nurture-with-A-Narrative_LeadNurturing

Practical Branding Tips | Make Your Brand Work for You, ….

The Top 10 Email Marketing Services – Creative Beacon.

[Infographic] Nurture Your Leads with Narrative  | Infographic.

Ultimate Guide to Designing Brand Guidelines – Vandelay Design.

11 intriguing digital marketing stats we saw this week | Econsultancy.

The State of Online Shopping in 2015 [Exclusive Infographic] – Ecommerce Platforms.

Ten Online Free Tools To Monitor Your Brand.

Intelligent Use of Images – another step

No matter, if you are a designer or a branding specialist, you’re often sure to need quality images for your work. For a…

Source: Intelligent Use of Images in Design Projects — Medium

a collection of psd’s taken from slightly mutated grunge textures

Source: colourpat by f4mmedia on DeviantArt

a series of photos from a world trip, some with a little alteration, useful for a variety of illustrative purposes – adventure, travel, animals, boisterous markets, africa, europe, japan, enjoyment fr

Source: one world to another | f4mmedia – Sellfy.com

Principles of Design Poster | An Infographic by Paper Leaf Design.

Elements of Design Quick Reference Sheet | Paper Leaf.

It is then a case of putting those images to work to enrich and enliven your content. Part of what you are looking to do is tell an ongoing story – and to make it eyecatching.

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A Sheffield based cleaning and Facilities management company

Source: Index |S3e Ltd Professional Cleaning

The 100 best free fonts | Typography | Creative Bloq.

30 Free Fonts for Hipsters | Fonts | Graphic Design Junction.

Promo – Music Promotion

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deep ✔ Marketing campaigns for videos + mp3s✔ Free Promotion to 100,000+ people✔ Free contests✔ Networking opportunities✔ and more!

Source: Push Power Promo – Indie Music Promotion

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As with most things such it is a case of ensuring the effort but targeting that effort to make it more valuable. It is all too easy to waste time and energy. Giving content the right style makes a big difference as well – your audience definitely has a whole range of preferences.

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Sheffield based services, performance, video creation for the entertainment world

Source: futurhoodav – Home

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Starting the new campaign

Every business needs to push through with a new campaign every once in a while. Keeping yourself in the eyes of your potential client or customer base is a must. So, the questions are :

  • which channels are you going to use
  • what sort of story are you going to tell
  • what sort of content will be best to send the message and make it attractive
  • is there something new you need to say or is it a case of underlining who and what you already are
  • what style and design format is best for it all?

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Discover the 9 most frequently asked questions about content marketing. If you’re curious about content marketing, you should start here to find answers.

Source: 9 Most Frequently Asked Questions About Content Marketing

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biz3

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Here are some new possible beginnings for a cleaning company. Is this right? the right approach? the right styling for a small, local company providing a range of cleaning services?

Source: What’s the right frequency for email marketing? » ClickZ UK

Social media is a diverse marketing channel and it’s difficult for managers to remember everything. That’s why we created this social media checklist.

Source: Your Own Checkable Social Media Checklist | Sprout Social

Come up with great slogan ideas for you business with our free slogan generator. Capture more customers with a great brand recall.

Source: Slogan Maker – Business Slogan & Tagline Generator

Studying the psychology of color is crucial for maximizing your site’s web design. Using the right colors can help compels your customers to take action.

Source: Psychology Of Color To Improve Site Conversion

The Ultimate Content Marketing Glossary.

64 Tactics to Drive Traffic to Your Blog – Jeffbullas’s Blog.

Print and digital – design for the small business

The Importance of Print Design for the Internet Age.

For any small business it is often the case that major online campaigns are not an option. Certainly a simple or basic website may be on the table but print remains something they can use:

– shop or office posters

9 Clever Visual Tricks Behind Iconic Poster Designs | WIRED.

– brochures available to pick up in the office, retail outlet, through the letterbox etc, see the post concerning the ‘souvenir principle’

The souvenir principle – marketing | f4mmedia.

If print is a major idea for you then perhaps you could think about expanding it and create brochures and catalogues available online or via e-mail campaigns. Digital print design – creating e-books or e-zines are of real use, real advantage for even a small business.

rising setting. – check out my very own e-zine.

You can also have a look at my e-books via slideshare and scribd:

My presentations.

Futurhood Av on Scribd | Scribd.

Using such tools as InDesign gives you the option to easily create for either option – print or online distribution. But with all of this you do need to pay serious attention to your design.

The 10 Commandments Of Typography – Airows.

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The 5 Steps to Visual Branding ~ Creative Market Blog.

Colour is another area of real importance. Colour speaks to your intended meaning, emotion and a whole raft of psychological pointers.

20 Best Color Tools For Web Designers.

How do colors affect purchases? Infographic.

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Sit and think – which colour speaks to you in the way you want to speak to your hoped for clients or customers.

Packaging Plays and Important Role | Desizn World.

The Crazy Evolution of Major Brand Logos | Desizn World.

Social Networking in the 1600s – NYTimes.com.

a4papersize.

Here are some of the materials I have produced for you to use – or just ask me …

f4mmedia (f4mmedia) – Sellfy.com.

Free Texture Packs for Webdesign | The DesignPin Blog.

GraphicsFuel | Premium & Free Graphic & Web Design Resources! – 10 Web Design Trends For 2015.