Lush – the mix

Any piece of marketing can be taken a little further – treating more than one sense has real use. Thus, the silent movie made for a promotion for Lush Doncaster gave us an opportunity to use a lot of the audio materials we had picked up. It also helps ahving abckground in entertainment and music in particular. So we thought on – take it a step further and provide accompanying music in the shape of 2 mixes which could be used to add a little audio decor and a further point of contact for people. You can find the mix on mixcloud – Lush ragtime and swing mix.
This sort of approach can be used in many cases. It is only unfortunate that there are no current digital means of transmitting smells via the internet. All we can do at the moment is allude as heavily as we can and give suitably descriptive pointer or two.
At f4mmedia we try to give as many possible means to further the aims of our clients – text, graphic design, video, audio, stills – in as many formats, via as many channels and platforms as are available.


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