Case study 6 – content

[the case study notes continue …

You need something to bring to the party, standing there and simply looking like you is not enough. You need something to say, a way to carry it to your audience and have it suitably styled and designed. Your content can be all sorts of media – text, graphics, photos, video in particular is extremely useful now, audio – podcasts also have a use.


Your content is what you use to fill your channels, the social media and other online areas of presence, website and more. That content becomes the timeline and the scenery of your business journey.

The form of that content can be many things, the material can be a number of things:

  • basic product and service catalogues
  • help manuals
  • introductions to topics
  • background information on your business


  • print
  • digital publishing – e-books/e-zines, catalogues, business service introductions, help manuals
  • video – animation, film based, intros, ads





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