Content, Design, Styles – Social Media Marketing – 1

Need help with your Linkedin Profile? LinkedIn is a great tool for B2B and Job Searches. Here’s a LinkedIn cheat sheet that can help you use it effectively.

Source: The Ultimate LinkedIn Cheat Sheet [Infographic]

Different social media sites offer different virtues for your business. Here’s how to optimize each one based on when you post.

Source: The Best (And Worst) Times To Post On Social Media (Infographic) | Fast Company | Business + Innovation

  Created by Towergate Insurance.

Source: Color in branding: What does it say about industry? – Creative Tim’s Blog

I will write a series of short, pithy, useful pieces of text that can be used for graphics, social media and other online and offline marketing. Similar to slogans they will add to your branding and marketing – giving you more buzz, zest and interest from buyers. They will add a creative and imagina

Source: 10 taglines, endlines, straplines | Zeerk

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Content – Design, Styles, Marketing – 6

The colour you use adds not only emotion but points to other basic areas of meaning. It is part of the message. It has its own psychology.

There is a real difference in the effects that, for example, a bright, full, basic colour will have upon someone looking at your content in comparison with that provoked by a softer, gentler, perhaps pastel shade will generate. There is a difference between the strident, blaring simplicity of one and the more subdued suggestions of the other. This can and should be echoed in the accompanying text. Are you shouting a statement or telling a story perhaps with a little decoration? Are you making a plain statement or suggesting a scene, a background, gesturing towards a series of feelings.

Color Theory 101: The Basics at Line25, your #1 web design blog.

Source: Color Theory 101: The Basics

Choosing a Palette in Photography.

Source: The Influence of Color. – The Art of Photography – Medium

Similarly your choice of illustration – accompanied by its own palette and the emotions it brings along – makes a statement, it aids in telling the story, it also suggests what all of your content should be bringing to the table. You are looking to have particular groups, segments of the viewing public relate to your content in an effectively positive way. One should reinforce the other and so on – colour, image, text, channel, timing.

Top 10 Predicted Design Trends for 2017 at Line25, your #1 web design blog.

Source: Top 10 Predicted Design Trends for 2017

 

We recap 2016’s biggest stories, predict trends for 2017, celebrate the music of George Michael, share rants, raves, and more – Content Marketing Institute

Source: Google, Facebook to Purchase Content in 2017

This is the most comprehensive list of Twitter Marketing Tips on earth.Whatever your goals are, you’ll love this list!

Source: Twitter Marketing Tips: The Complete List – Get More Twitter Followers Boost your Twitter Marketing

small business owner creating content, graphics, marketing, also dj, vj and more

Source: des bate (@f4mmedia) • Instagram photos and videos

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Content – Design, Styles, Marketing – 4

The messages you put out there in support of your business are not just bits and pieces of marketing, they come together as the whole story that is your branding. So, what story fits best with the people you are trying to reach – your targets? When you have decided upon the style of story, how can you decorate it to give it more impact?

Where you have a more thoughtful target group it may be useful to use a gentler narrative. Then to this sort of message you can add artier, crafted images with a gentle palette.

For those people who have less time and a more pressing life – your story and imagery needs, often, to be more direct and have brighter more direct colours in use.

Sometimes a natural background, even muted can make the point. Then using a soft, soft palette having your typography tell the story, at least in its emotive details can do the trick.

Sometimes the choice to be made is between the fully frontal business image and the imaginatively crafted art-based image. One shows that you are all business, the other, all creative imagination. Your backstory can be many things – every business and its surroundings, geographic, economic and mercantile, they are all different. Telling that story can be quite different, rather than a simple clone of this or that. In just the same way each particular element of your target audience, your target customer base, they may have similarities, but they also have slight but particular pieces of the purely individual. Make it resonate.

Do you ever find yourself noticing that a certain design element just keeps popping up? Even those tiny details that look somewhat insignificant can be indicators of design trends. That is particularly true with the elements in this month’s roundup. Each of these trends—white edges framing a web design, cinemagraphs and tiny loading animations—are seemingly simple details that enhance the visual experience for users. Here’s what’s trending in design this month: 1) White edges More web designs are using white edges or framing around the perimeter of the design in the web browser. It’s a new twist on an old idea when more websites were built to certain sizes and framing was used for odd browser widths. It’s something that faded as more designers opted for responsive, full-width designs. The new twist with framing is interesting and is a nice way to create a canvas for the design. Most of the sites using this trend include a white—common, but not mandatory—edge around the design.

Source: Essential design trends, December 2016 | Webdesigner Depot

Kayleigh by Font Bundles Store available for $8.00 at FontBundles.net

Source: Kayleigh by Font Bundles Store | Font Bundles

The mythic color standards company says it selected the bright, natural color as a counterpoint to the murky political climate around the world.

Source: Greenery: Pantone hopes its 2017 color of the year will improve our gloomy mood— Quartz

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yes! we can all find a use for wood here and there – here is a range of textures, patterns -.png, .pat, .eps, .jpg – great for any project needing colour and texture, that natural feel but with a litt

Source: new wood old wood for free | f4mmedia – Sellfy.com

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Design week – 6 – Palettes plus

In this article, you won’t see a single color wheel. Instead it shows you a simple color selection workflow that you can use in your next web project.

Source: A Simple Web Developer’s Guide To Color – Smashing Magazine

Color in design is very subjective. What evokes one reaction in one person may evoke a very different reaction in somone else. Sometimes this is due to personal preference, and other times due to cultural background. Color theory is a science in itself. Studying how colors affect different people, either individually or as a group, is something some people build their careers on. And there’s a lot to it. Something as simple as changing the exact hue or saturation of a color can evoke a completely different feeling. Cultural differences mean that something that’s happy and uplifting in one country can be depressing in another. This is the first in a three-part series on color theory. Here we’ll discuss the meanings behind the different color families, and give some examples of how these colors are used (with a bit of analysis for each). In Part 2 we’ll talk about how hue, chroma, value, saturation, tones, tints and shades affect the way we perceive colors. And in Part 3 we’ll discuss how to create effective color palettes for your own designs.

Source: Color Theory for Designers, Part 1: The Meaning of Color – Smashing Magazine

Color Lisa is a curated list of color palettes based on masterpieces of the worlds greatest artists. Each palette was painstakingly created by color obsessed designers, artists, museum curators, and masters of color theory.

Source: Color Lisa – Curated Color Palette Masterpieces

Source: Impalette | Scan Images for Dominant Pantone Colors and Generate a Color Palettes

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