Script fonts, particularly brush script fonts, have a certasin retro quality, particularly pointing back just a few decades. They are often combined with badges, ribbons and frames giving a feel sometimes of the 20s and 30s also in some cases of old car badges from the 50s, 60s and later. They provide a feel of playful maturity as well as a comfortable consistency and reliability. We can all think and wonder about muscle cars and sportier models alongside good quality cafes and restaurants.
With big picture backgrounds certain sans serif fonts are particularly useful for conveying a well styled informality, an uncluttered depth and artistry.