Take a good look at the colours used – the palette and the fonts – the typography … what works? what doesn’t?
Here are ust a few examples with odd differences to give you the chance to expand your capacity for judgement – having options is good, saying yes to the first thing to land on your desk is not!
Content marketing is the major thing these days even for small businesses. The content provided by any business, though, needs to look right. It needs to fit the message on the one hand and the brand as a whole on the other.