Stock Photo Trends

Having more than just text in what you put out there is a must. You must also tell your story in a good way, preferably with a little imagination. Yes we can help with such:

design@f4mmedia.com

marketing@f4mmedia.com

Adding the right taglines to the right image is something that takes a little practice. We do our best.

The colour scheme is one thing, the tagline (or endline) another, then there is the layout of the image itself, what is pictured completes the whole. Getting everything balanced can be a bit of a job – we get thee in the end, especially given a little nudge here and there and an idea or two from others.

Trends we’re noticing: muted colors, authenticity, and symmetry.

Source: Stock Photo Trends in Landing Page Designs 

Think beyond the feature photo.

Source: Creative and Unique Ways to Use Stock Photos

The search for authenticity in stock photography

Source: Are You Guilty of Using These Stock Photo Cliches?

just a few images of those things you might find in water and around it, all nice little jpegs, don’t croak at the sight, or ribbit up

Source: waterlife and more | f4mmedia – Sellfy.com

Source: Other City

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The emotional response

A few thoughts for you …

When you are getting your message out there – marketing your products or services, adding a thread to your branding – much of what you are attempting is to elicit and emotional response. You are hoping that emotion will make the experience memorable and keep you and your product, service or brand well within reach of the viewers mind’s eye.

As is obvious, there are a number of emotions that it would be possible to generate via your content, many but not all have a use in the marketing process. The sorts of response you are probably looking for include – a smile, gentle or broad, a nod, possibly with a grunt of agreement, a tilt of the head, a questioning look, a laugh, faint or deep, chuckle, titter or belly, a nod, an ‘mmm’ of agreement, and there are more. Each indicates an emotional response. It is your hope that memory accompanies these responses.

The above is an urban image with retro inline typography. It will resonate with particular people – the night time setting, the colouration, each add for one or more slices of the public to react positively.

Here we have a phone, a flower, a tidy handwritten font. This is a clean image possibly resonating with both men and women, a hint of informality from the font adds a personal touch, the rose and the smartphone indicate particular means. Who will agree with this image?

Here the urban along with a muted palette says what to whom?

A watercolour flower along with a plain message again written in a handwritten font, something comfortable, homely, but still with its own brightness which sits well with its directness. Will this sit well upon a tidy family dinner table or in a quiet living room?

Does this have to be described? Is this not clear, distinct in its own direct statement to the world of business, its palette and scene directly indicating the city?

Muted, a hint of negative space, reduced palette, thoroughly modern font. Who will this speak to and in what way?

Pointing towards the retro with a typography nodding in a similar direction, there are those of us who can feel that design scheme well, the reminiscent, the returning, the familiar.

In each case every element works with the other to elicit a particular response and is more accessible to particular groups of people – age ranges, gender, background, earning levels, interests, and so on. Typography, colour palette, image style, text, each has a part to play. If you then combine that with the channel and time it appears you have something of a complete picture and a potential plan – perhaps even ‘a cunning plan’. This is what we do and can do for you! We plan, we design, we write, we post, we print … We can do it for you!

I will write a series of short, pithy, useful pieces of text that can be used for graphics, social media and other online and offline marketing. Similar to slogans they will add to your branding and marketing – giving you more buzz, zest and interest from buyers. They will add a creative and imagina

Source: 10 taglines, endlines, straplines | Zeerk

I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.

Source: f4mmedia | Content Marketing | Fiverr

Source: F4mmedia on PeoplePerHour.com

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Taglines

Whenever we look to put our businesses forward the tagline you use in any content is one of the core pieces of the effort you put out. It can make all the difference – how it rests within the content, the graphics, video and more. It needs to have a number of qulaities. While it can be something simple and direct, pointing straight at what you are selling or doing, what you are providing – it can also be something that simply sets a scene, gives an idea.

It is all part of the content creation process. Here are some ideas and resources …

Uncover some of the best brand slogans of all time alongside an explanation of what makes them great.

Source: 22 Companies With Really Catchy Slogans & Brand Taglines

If anyone can guess where the name F4m media came from originally I would be seriously surprised – and give them a prize. That name, though, gave rise to particular taglines that I use here and there:

  • first for many, fresh for most

That is something direct and extends the business name. To add further strands to the brand I use a number of others:

  • the conrnershop of content creation, because we are a small, local company (admittedly having ambitions that reach far, based in Sheffield, UK, we have worked for companies in Sweden, France, Romania and more)
  • all materials handcrafted, digitally, this implies a craftsman’s approach but indicates, by a sort of a joke, that we are truly modern, which we are
  • consistently generating ideas, which also refers to the truly modern, ie., CGI

Taglines are often overcomplicated and underwhelming. Here are 10 ways to make yours pop, courtesy of successful young entrepreneurs.

Source: 10 Tips for a Remarkable Tagline | Inc.com

Crafting a company tagline as memorable as Apple or Disney’s starts with one simple task: identify your unique advantage in the market.

Source: How To Craft A Powerful Tagline For Your Business

Creating a business slogan can be tricky. Here is a list of 7 tagline generators that can help you create the perfect business slogan for your company.

Source: 7 Tagline Generators that Help You Create the Perfect Business Slogan |SmallBizSense

A slogan is an advertising tag-line or phrase that advertisers create to visually expresses the importance and benefits of their product. By and large, it’s a theme to a campaign that usually have a genuine role in people’s lives. It has the ability to loan people’s time and attention by putting consumers at the heart of the solution. Fact is, it is so crucial that companies spend billions on advertisements around the world to develop a marketing campaign just to…

Source: 77 Catchy and Creative Slogans – Hongkiat

Source: Tagline Guru | Slogans & Jingles

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Source: Blogarama – #1 Blog directory

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Making words work – taglines, slogans

taglines – you can attach them almost anywhere – to the business as a whole or to particular campaigns
they act as a banner, or part thereof,

A really great tagline conveys a company’s benefit with personality and attitude and the most memorable taglines connect on an emotional level.

In the 1950s, ad agencies called them “slogans.” You may have heard them referred to as a catchphrase, marketing line, or even trademark line, but these days, the standard term is tagline (or “tag line” written as two words). Despite the terminology, we’re still talking about a short phrase that tells your audience what you offer.

Kimberley Freeman

Your Tagline: The Most Important Ad You’ll Ever Create.

f4mmedia tagline add
something singluar, pointing the way as it were, they enrich, decorate the whole business scene

f4mmedia taglines pointers 2
they add colour, or should do, but as with all such things the palette needs to be kept tidy
you do not want your colours clashing, nor the words, the copy
every statement you make needs to be within the whole stream of your effort
you don’t want a boulder or dam blocking the flow of your work

f4mmedia taglines attach

Tagline – Wikipedia, the free encyclopedia.

The Importance of a Tagline | TheSelfEmployed.com.

f4mmedia tagline allude

How to Create a Rock-Solid Tagline That Truly Works – Copyblogger.

Taglines Generator Create FREE Taglines at SloganMania.

f4mmedia taglines speech

10 Tips for a Remarkable Tagline | Inc.com.

tagline seasons

Art Slogans from The Advertising Slogan Generator.

77 Catchy and Creative Slogans.

Sloganizer.net – Instant slogans with our slogan generator..

Taglines Are Bygone Marketing Relics | Adweek.

Marketing for small businesses 2 – logos and more

k0pv0

Logo Design – Logos, a history.

The origins, history and future of logo design.

History of Logo Design: from Ancient Times to Modern Era | Template Monster Blog.

Logos and taglines are the two basic forms of icon used by any business in their branding and marketing. The point is to make them work for you. These are the first two major things to tell the story of you as a business.

Branding – taglines

A tagline is a variant of a branding slogan typically used in marketing materials and advertising. The idea behind the concept is to create a memorable phrase that will sum up the tone and premise of a brand or product (like a film), or to reinforce the audience’s memory of a product. Some taglines are successful enough to warrant inclusion in popular culture. Consulting companies which specialize in creating taglines may be hired to create a tagline for a brand or product.
wikipedia

create a tagline
dailyblogtips

In all of your branding and your marketing there is one rule above all others – be a good example of yourself.

In the creation of taglines this rule is paramount. You can be abstract, jokey, down-to-earth, homely, pithy, instructive – but be yourself, let your brand be what it is, be who it is.

taglines
tagline generator
taglines
sloganmania

marketingspot
Useful Keywords Tools to Write Unique Content | Dzinepress.

Your tagline, mottos, logo statements, whatever, they need to portray what your brand is all about.

The taglines we use for f4mmedia and futurhood av are:

in the neighbourhood of the future, that’s where we are!

all materials handcrafted, digitally

consistently generating ideas

These are just a few of the statements we make about ourselves.

Make it simple, make it expressive, make it forceful but only in its argument and its imagery! For god’s sake spell it right, unless it is part of the joke. Your tagline says more about your business than anything else. It needs to set the scene for the full story which you will tell via the full branding production, all of your marketing, everything else you say and do in terms of your business. If you start it right then you have a better chance of continuing in the same vein.