A few thoughts for you …
When you are getting your message out there – marketing your products or services, adding a thread to your branding – much of what you are attempting is to elicit and emotional response. You are hoping that emotion will make the experience memorable and keep you and your product, service or brand well within reach of the viewers mind’s eye.
As is obvious, there are a number of emotions that it would be possible to generate via your content, many but not all have a use in the marketing process. The sorts of response you are probably looking for include – a smile, gentle or broad, a nod, possibly with a grunt of agreement, a tilt of the head, a questioning look, a laugh, faint or deep, chuckle, titter or belly, a nod, an ‘mmm’ of agreement, and there are more. Each indicates an emotional response. It is your hope that memory accompanies these responses.
The above is an urban image with retro inline typography. It will resonate with particular people – the night time setting, the colouration, each add for one or more slices of the public to react positively.
Here we have a phone, a flower, a tidy handwritten font. This is a clean image possibly resonating with both men and women, a hint of informality from the font adds a personal touch, the rose and the smartphone indicate particular means. Who will agree with this image?
Here the urban along with a muted palette says what to whom?
A watercolour flower along with a plain message again written in a handwritten font, something comfortable, homely, but still with its own brightness which sits well with its directness. Will this sit well upon a tidy family dinner table or in a quiet living room?
Does this have to be described? Is this not clear, distinct in its own direct statement to the world of business, its palette and scene directly indicating the city?
Muted, a hint of negative space, reduced palette, thoroughly modern font. Who will this speak to and in what way?
Pointing towards the retro with a typography nodding in a similar direction, there are those of us who can feel that design scheme well, the reminiscent, the returning, the familiar.
In each case every element works with the other to elicit a particular response and is more accessible to particular groups of people – age ranges, gender, background, earning levels, interests, and so on. Typography, colour palette, image style, text, each has a part to play. If you then combine that with the channel and time it appears you have something of a complete picture and a potential plan – perhaps even ‘a cunning plan’. This is what we do and can do for you! We plan, we design, we write, we post, we print … We can do it for you!
I will write a series of short, pithy, useful pieces of text that can be used for graphics, social media and other online and offline marketing. Similar to slogans they will add to your branding and marketing – giving you more buzz, zest and interest from buyers. They will add a creative and imagina
I have lived and worked on 2 continents, working in a variety of industries, from multi-nationals to small, local businesses. I have a world of experience and the creativity and imagination to back up the hard work and perseverance.I have 2 blogs writing on maketing, design and more.
Source: F4mmedia on PeoplePerHour.com