The Importance of Print Design for the Internet Age.
For any small business it is often the case that major online campaigns are not an option. Certainly a simple or basic website may be on the table but print remains something they can use:
– shop or office posters
9 Clever Visual Tricks Behind Iconic Poster Designs | WIRED.
– brochures available to pick up in the office, retail outlet, through the letterbox etc, see the post concerning the ‘souvenir principle’
The souvenir principle – marketing | f4mmedia.
If print is a major idea for you then perhaps you could think about expanding it and create brochures and catalogues available online or via e-mail campaigns. Digital print design – creating e-books or e-zines are of real use, real advantage for even a small business.
rising setting. – check out my very own e-zine.
You can also have a look at my e-books via slideshare and scribd:
Futurhood Av on Scribd | Scribd.
Using such tools as InDesign gives you the option to easily create for either option – print or online distribution. But with all of this you do need to pay serious attention to your design.
The 10 Commandments Of Typography – Airows.
The 5 Steps to Visual Branding ~ Creative Market Blog.
Colour is another area of real importance. Colour speaks to your intended meaning, emotion and a whole raft of psychological pointers.
20 Best Color Tools For Web Designers.
How do colors affect purchases? Infographic.
Sit and think – which colour speaks to you in the way you want to speak to your hoped for clients or customers.
Packaging Plays and Important Role | Desizn World.
The Crazy Evolution of Major Brand Logos | Desizn World.
Social Networking in the 1600s – NYTimes.com.
Here are some of the materials I have produced for you to use – or just ask me …
f4mmedia (f4mmedia) – Sellfy.com.
Free Texture Packs for Webdesign | The DesignPin Blog.
GraphicsFuel | Premium & Free Graphic & Web Design Resources! – 10 Web Design Trends For 2015.