Digital Marketing- Your Marketing Strategy

Aside from the fact that we can help with all of this – marketing@f4mmedia.com, design@f4mmedia.com, publishing@f4mmedia.com …

here are a few ideas and resources to help you along the way…

In these times we need to do a lot to get our message across. Although things such as print took a dive in terms of interest a while ago it has revived in terms of its usefulness but it needs to sit beside the wide potential of the online, digital elements of your overall message. Having a website to refer to is a must, as well as having a business card or introductory flyer or brochure you can hand to people in passing. Each stands as a reference point giving a clear way or many that people can get in touch, to ask questions, clarify things, enquire about products or services, make an order. In each case, be it your business card, your bifold or trifold, your landing page and those that follow, as well as your social media channels, each needs to look right and not some tawdry mess thrown together by some ridiculous amateur. Having an idea of current design styles is a useful thing, similarly using reasonably and fitting text styles fits with it all. Print and websites act as foundational reference points, the building blocks of your business and its presence, social media is your way of continuing the conversation, adding further stories, giving you a real building that can be seen from a distance. Making it all more than just a few words gives your presence real texture – so add images, photos, video, perhaps sound via a podcast or music and voice-over to your video.

„Digital Marketing“ is one of those terms with which we all have a feeling that we know what is means, but when it comes to nailing it down we somehow get stuck. In the end, it is not clear which types of digital marketing we are talking about. So instead of going for something soft like „it is related to…

Source: 10 Types Of Digital Marketing You Should Know – And Consider For Your Marketing Strategy

Instagram is a powerful tool for marketers to use to reach target audiences. In this infographic, you’ll learn 139 facts about Instagram you should know.

Source: 139 Facts About Instagram

As 2018 planning is ramping up, there are 3 social media marketing trends that you should play close attention to.

Source: 3 Social Media Marketing Trends to Watch in 2018

Hashtags can be an effective way to boost your brand message – here are six tips on how to maximize your brand hashtag use.

Source: 6 Ways to Optimize Hashtags for Business [Infographic]

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Lisa Marcyes, Senior Social Media Marketing Manager at Marketo, gives 3 ways to help you choose the best social network for your brand including 50 stats.

Source: 50 Stats to Help You Choose The Right Social Networks for Your Brand

 

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Video Content Marketing – how it can help

Even the smallest of businesses can now make use of video. You do not need to be a big corporation with a massive budget or friends in tv to do this. The tools and service providers are there, ready and waiting – us included. You can add video to your website, social media channels and so on. Make a statement, tell a story, even if it is a brief one. Add to the story as the days and weeks go by. Serve up the dish of your brand, your services and products, the offers you are putting out there. Those pictures and words, perhaps the music, speak millions of words.

Trends in digital media come and go, but recently, one of the more noticeable trends in digital media has been the gradual shift in emphasis toward video content. From major mainstream outlets like M…

Source: Should You ‘Pivot to Video’? Pros & Cons of Video Content Marketing

Discover best practices and tips for ensuring your social media and content marketing efforts are working together like a well-oiled machine.

Source: How Social Media & Content Marketing Work Together

Are you considering your marketing plan of action for 2018? Want to know why video marketing should be central to your plans?

Source: 10 Reasons to Use Video Marketing – Infographic

Are you considering adding video to your social media strategy this year? Need some stats and facts to help you form and execute your campaigns?

Source: Video Marketing Trends for 2018 – Infographic

Trends for 2018

It’s the new year –  so here are a few ideas to get you thinking about how to set off with a bang or at least running …

This is definitely a year where you need to put some real effort into your social media presence, your content, design and video …

See what will be big on Instagram this year with 7 of the hottest Instagram marketing trends for 2018. Plus, how to implement the trends into your strategy!

Source: Top 7 Instagram Marketing Trends for 2018

Are you looking for ways to get ahead of your competition on social media? Want to know the key ways to get your brand story across to your followers?

Source: 4 Social Media Marketing Tactics for 2018 – Infographic

Are you looking for ways to modernise your business website? Want to know the design trends likely to be hot in 2018?

Source: 12 Beautiful Design Trends for 2018 – Infographic

Where will you be spending your marketing budget in 2018? Will you be using the same tried and tested techniques or investing in something new?

Source: 5 Huge Marketing Trends for 2018 – Infographic

Visual Content and Social Media Marketing 2017 – 2018

Consumers online behaviour has changed. They make split-second decisions based on visual content. Here are the 10 new rules of visual content marketing

Source: The 10 Laws Of Visual Content Marketing [2017 Update]

Yes! Visual is key, is core!

What does 2018 have in store for your social media marketing strategy? Want to know the trends predicted to have a huge effect on your 2018 social budget?

Source: 10 Social Media Trends for 2018 – Infographic

Are you looking for ways to add more visual elements to your marketing strategy? Want some powerful visual marketing ideas that will make you stand out online?

Source: 10 Powerful Visual Marketing Ideas – Infographic

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While social media marketing is all the rage, many traditional approaches are still effective, as highlighted in this infographic.

Source: Attack of the Zombie Marketing Channels [Infographic] | Social Media Today

Ideas for 2018 – web design, content marketing – more

Yes the new year will be with us soon and as always new ideas are bubbling along, new potential trends, new ideas. Things move on.

If we had to choose one characteristic to describe web design, it would be dynamic. Both words “web” and “design” represent something that changes faster than the time it takes to complete a thorough research on upcoming trends in the field. Even if you feel you’ve nailed the right formula, you stil

Source: 5 Web Design Trends You Can’t Live Without in 2018

The future of content marketing is on a lot of people’s minds. Right now, we’re in a period of major flux. Technology shifts, like text search to voice sea

Source: Content Marketing of the Future: 5 Predictions – SiteProNews

Looking Beyond Image SEO Marketing

The future of search is visual, whether it’s on Amazon, Pinterest, or Google. Learn what this shift means for SEO and how to adapt.

Source: Visual Search: Looking Beyond Image SEO Marketing

How will this guide help me and my business? We have created this guide to help you understand the different types of plans, when and why those plans should be used, potential drawbacks and how to structure them. Whether you’re …..

Source: Understanding different types of Marketing Plan – Smart Insights Digital Marketing Advice

If you work in the digital marketing world today, you probably know the ins and outs of what can be a very complex strategy with lots of moving parts. But back in the 2000s, this wasn’t the case. W…

Source: Digital Marketing in the 2000s: What Was It Like?

Chart of the Day: Millennials  (18-34 year olds) utilize a greater range of channels before purchasing products online than Gen-X and Baby Boomers As consu. Marketing topic(s):Multichannel and Omnichannel strategy. Advice by Patrick Kelly.

Source: Which channels do consumers use when researching products before buying online? – Smart Insights Digital Marketing Advice

We hope to bring you a whole range of resources, links and ideas to help you with all of your projects, business and otherwise.

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