Getting your message out there needs usually proper decoration – it needs supporting content, something to give a general background, a setting, a visual re-affirmation of what is being said. Hero headers, scenes, mock-ups are just part of all of that. They help to give proper location to the whole branding effort – it is placed, rather than allowed to wander without purpose.
Then in anything you do, design wise, it is sensible to follow a particular palette. Just as design styles have their own fashions, alongside the accompanying typography, your colour scheme has its own set of trends as well as well understood psychology.
But then does your content have to be either text or image? Video is increasingly used and useful in getting messages across and adding a suitable extra dimension to your efforts.
Video is taking content marketing by storm, but you’ll have to do more than just make one to realise its full potential