Style = colour choices + font choices + background + design + illustration +
The images you present to potential clients or customers say something deep about your business. Design gives you a particular place within the marketplace.
A cornerstone of any design or series of designs is the palette used. Your key colours say a lot about you and your company – take a look at the following …
Font use is a maor element of how you say something.
… and then to style per se …
Quite an assault on the senses isn’t it. The point is to decide who and what your targets are. Ask yourself the question – what sort of image and lettering fits with all of that – who you are trying to reach, what you are trying to say, how you want to show yourself as a company to those prospects – then do it – complete the equation.
Styles and designs for each company and industry vary – for the music and entertainment side of things, for example, check out colours heard the sister blog to this one.