In all of your design projects the right font – the font that fits and expresses what you are about – is what is needed. There are fashions within typography just as with all design. There are fonts that have been overused, they are to be avoided, as with those fonts that are associated with a general lack of taste.
The design style that you are taking on can be reinforced and deepened with the right font.
Above and beyond flat design there is a return to various graphic motifs used in the past. We are also seeing a lot more use of badges, ribbons, banners, big pictures, big typography and in particular situations video backgrounds. But things do not stay still for long. Take a look at and compare the opening credits and title sequences to such shows as – ‘About a boy’ – set in San Fransisco these title sequences use something I like to think of as California Corporate. Its use of fonts with a handwritten element make it a little more informal and appears much more approachable. The vectors used are also quite pared down and iconic in feel.