Music and marketing 3 – video

Video is used far more now by those within the music industry. Not only are the big names getting stuck in to the medium, even small bands, producers, labels and venues have the self same opportunity.

Video flyers are something of a new approach to promoting an event, a release and the like. They can add significantly to the content distributed via social media. Here are a few examples

Here is a vlog produced by some friends.

Here are some examples created by futurhood av, with whom we are connected.

Vlogs and video interviews allow you to be chatty, personable and get basic information across. They allow you to present yourself in a direct and engaging manner. Within this category you can also place ‘the retrospective’ – the presentation of and event or a performance – flavour delivered directly.

Music videos are a product all of their own. They give the music that extra visual dimension. Here are some from futurhood av

Adding music videos to the mix creates additional engagement with your audience. You as a brand acquire another dimension above and beyond the production or performance of music.

Choose your channels – click on the links below

dm3youtube-logo1 imagesvim imagesmetLet us know if we can help. Discuss all of your needs with futurhood av – click the link below

fhavbanner5All of this is obviously just a taste of the what and how of video in music. There is more to come …

Digital marketing and the music industry: six key trends for 2014 | Econsultancy.

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