Promoting or marketing a band, a dj producer, an event, anything music related, is, in principle, the same as any other promotion or marketing. The music world is a mad world but …
The music business itself may be majorly chaotic but the basics still have to be done:
- social media channels
- design scheme
- promotional content.
There is a lot more use to be made of video in this area of business.
- music videos
- video interviews
- event retrospectives
- video statements
Social media channels and content have to be carefully and purposefully dealt with. There are a number of video channel options, not just the obvious:
- youtube, the obvious
- dailymotion, the newcomer
The music world is mad but if you want to go beyond the chaotic fun and get things done then you need to get the message out there. That message is founded upon basic promotional facts:
- the events you have coming up
- the forthcoming releases
- what is already out there
Above and beyond all of that a large part of the message is whole branding side of things. Any event, band, producer, venue is about a lot of things. Part of it is style, part of it message per se, part of it audience and everything that goes with that and them. The channels you use, the style, design, the language as well as the typography, the editing – text, video or audio, they all count.