Here is another in the series of elements – the occasional e-zine highlighting work done by us. Here we look at two topics in particular – typography and event promotion. You will find below a whole series of links relating to the matter of typography and fonts in general. I do have a great love for good typography – I am not a trained graphic designer but add my own efforts to our output.
As with all elements relating to marketing content and output – the design matters! Each component has its part to play – the fonts you use say something directly about the image you have of your brand and the marketing undertaken. It either works or it does not. Take the time and make it work for you rather than against you
- your message needs to have the right words
- give it the right font to give it the right visual form
- similarly for the palette you use
- have the colours used portray the right emotions