The souvenir principle – marketing

If you can give your existing and prospective customers and clients the chance to take something away with them from every meeting, whether it is a physical meeting or, as it were, digital, they will have something to refer to at a later date. It is a reminder, a possible call to action, a nudge in your direction.

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The basics of marketing, indeed, business begin with attracting attention – make people notice you, your business, your products, your services. From there it is necessary to spark their interest. Customers and clients will not have their eyes on you 24 7 so they need a route back – if they have something to remind them who and what you are it is a beginning, if that also gives them the means to get back to you – better!

If they take away a ‘souvenir’ –  digital, print or similar …


The most obvious and most used piece of reference materials for business is the business card – it provides the basics of contact information, it is also an instance of branding – it is an instant example of the ‘design style’ used by your business – your palette, your typography, your logo
the physical act of handing a prospect your business card is an instant point of contact – it establishes good wishes, it can indicate friendliness, openness and a whole range of positivity.

Business cards are the one area of traditional print design still massively in use following the decline of print media.
Brochures and catalogues are the next in line in terms of continued use and utility:

– bi-fold or tri-fold brochures from single sheet A4, continue the branding process, extend the business ‘design style’, palette, typography, and more,
given their size they give an opportunity to provide more information above and beyond basic contact information, it gives you more opportunity to get that all important message across

Differing media

Digital media has its uses – more current than print media but print still has some uses – if you visit a physical location – shop, office etc. – it is easier to pick up a business card, a brochure, a catalogue/handbook than a pdf or similar
QR codes are another possible instant take away

Given the amount of time spent ‘surfing’, giving your existing and potential customers and clients something they can easily download provides not only information, it continues the ongoing message that is your branding and marketing, images, pdf’s, e-books in whatever form provide a reference point – the ‘souvenir’ they can refer to, they can point to on other occasions.

7 digital alternatives to physical business cards – Web Hosting Blog.

5 Apps to Digitize Your Business Cards.




some of our other work – the entertaining toolbox
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youtube – f4mmedia – business and more

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f4mmedia documents – downloadable pdf’s on screen


4 thoughts on “The souvenir principle – marketing

  1. Pingback: Print and digital – design for the small business | f4mmedia

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